Design

There is probably nothing more consistently mocked in the marketing world than stock photography. Whether it's Women Laughing Alone With Salad, Hands Pointing at Computer Screen, or Upward Trending Graph on Whiteboard, there’s no shortage …Read More

It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, …Read More

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So …Read More

This year's AAF Buffalo "ADDYs Underground" was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style! This year the Luminus team submitted work that …Read More

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone …Read More

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key …Read More

This year's AAF Buffalo "Saints + Sinners" ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry. As we have each year, the …Read More

“Minimal costs. No skills required. Instant results.” That’s the value proposition from Tailor Brands, one of many automated logo makers available online. The idea is that busy, cost-averse small business owners can answer a few simple questions …Read More

This article is intended not for those who work on the web, but for those who are hiring someone to build a responsive website for them. This article will help explain to business owners *how* …Read More

Guest Post by TJ Murrin I won’t argue that this a good comparison, but a logo is a lot like an iceberg; there is always more below the surface. Again, it’s not super profound or original, but …Read More