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From the time I was a little girl and throughout my undergraduate studies, I dreamt of being a professional creative writer. In grade school, I would read every book I could get my hands on. …Read More
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From the time I was a little girl and throughout my undergraduate studies, I dreamt of being a professional creative writer. In grade school, I would read every book I could get my hands on. …Read More
Nameberry.com is a website totally devoted to the art of naming babies. There’s an entire active forum where parents who can’t decide on a name can interact with “Nameberries” who will help you brainstorm potential names …Read More
I ask new clients one simple question when I'm trying to figure out how to help them. "Why do you deserve this?" By "this," I mean whatever successful outcome they're asking me to produce. Do they want …Read More
Scenario: You walk into a cafe with a friend. The cafe is new, very trendy (we’re talking $5 lattes). You ask your friend how they heard about the cafe and they respond, “oh, I saw …Read More
Here are three stories: I had a dream last night that I was driving. I had a dream last night that I was driving, but I didn’t have any hands. I had a dream last …Read More
If you’re wondering why there’s a sudden resurgence in your colleague’s interest in Pokémon this week, you’re probably the only one who hasn’t heard about Pokémon Go. Pokémon Go is an augmented reality app for iPhone …Read More
Mark your calendars! Luminus’ very own Tim Bouchard is scheduled to appear on the Businessology podcast on Wednesday, July 20th. Businessology is a podcast hosted by CPA Jason Blumer, aimed at helping creatives run their businesses more effectively. …Read More
We won a silver AAF District 2 Addy for our work for Druthers! We actually found that out a while ago, but we just got the award today. What we also got was the showbook that features all of …Read More
Bad marketers are like vampires, except they’re also really bad at being vampires. Good vampires, in the Dracula sense, or even to a degree the Edward Cullen sense, are seductive creatures. They make their victims want …Read More
“Minimal costs. No skills required. Instant results.” That’s the value proposition from Tailor Brands, one of many automated logo makers available online. The idea is that busy, cost-averse small business owners can answer a few simple questions …Read More