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Advertising

Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.

This is What It’s Like to Win Gold at the American Advertising Awards

March 7, 2016 | Dan Bauer

1. You and a handful of your best friends get dressed to the nines and show up at the Statler. (more…)…

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3 Definitions That Will Transform Your Leads

February 18, 2016 | Dan Bauer

When I first started working with business owners on their digital marketing campaigns, I was amazed to learn that many of my clients weren’t hurting for leads when they first…

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3 Black Friday Myths Dispelled with Google Data

November 27, 2015 | Dan Bauer

Black Friday is easy to hate for a variety of concrete and abstract reasons. On one hand, it’s a false consumerist holiday add-on that forces underpaid retail workers to labor…

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The New LUMINUS! Branding and Digital Marketing for All!

June 16, 2015 |

In 2007 Mike and I started a journey in the world of creative services. We saw an opportunity to work together and strengthen each other’s talents as well as offer…

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Luminus Thoughts: Best and Worst 2015 Super Bowl Ads

February 2, 2015 |

The time is upon us once again – the day after the Super Bowl. Bellies full on nachos, talk about the halftime performance (Missy Elliot, eh?), and the winners and…

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