Building Materials Marketing Conversion Tactics
Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey.
Building Materials
Building Materials B2B Marketing & B2C Marketing’s Funny Relationship
In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let’s take a look at the situations and pain points each has while diving into some tactical approaches that can be implemented to support them in their buying journeys.