Marketing

Judging by her resume, content marketing extraordinaire Zontee Hou may be the busiest human ever. She works at Convince & Convert, runs her own consulting firm called Media Volery and teaches at the City College of New York. Somehow, …Read More

We build brands and brands have a lot of components. Some are tangible and obvious: the logo, the website, the brochure. Some, though, are a little harder to grasp, and almost none are as difficult …Read More

When it comes to digital marketing, I’ve found that many people want to do one of two things: try to do every digital marketing strategy at once or exist in a state of analysis paralysis. …Read More

From the time I was a little girl and throughout my undergraduate studies, I dreamt of being a professional creative writer. In grade school, I would read every book I could get my hands on. …Read More

Scenario: You walk into a cafe with a friend. The cafe is new, very trendy (we’re talking $5 lattes). You ask your friend how they heard about the cafe and they respond, “oh, I saw …Read More

Here are three stories: I had a dream last night that I was driving. I had a dream last night that I was driving, but I didn’t have any hands. I had a dream last …Read More

If you’re wondering why there’s a sudden resurgence in your colleague’s interest in Pokémon this week, you’re probably the only one who hasn’t heard about Pokémon Go. Pokémon Go is an augmented reality app for iPhone …Read More

Bad marketers are like vampires, except they’re also really bad at being vampires. Good vampires, in the Dracula sense, or even to a degree the Edward Cullen sense, are seductive creatures. They make their victims want …Read More

I was reading a recent report from HubSpot and Buzzsumo that breaks down what types of content perform well for B2B and B2C marketing and one line in particular caught my eye: "The aim of a B2B company …Read More

I want to highlight a genius piece of accidental content marketing that graced my newsfeed this weekend. Content marketing, if you’re not familiar, is basically the practice of a brand creating and distributing content that their …Read More