Calico was founded on the belief that veterinarians make the best practice owners. When they came to Luminus, they already had an established visual identity, but lacked the consistent messaging and presentation they needed to take the industry by storm. They needed an organized communication strategy to appeal to their niche audience, as well as more developed visual assets beyond a logo to present a cohesive brand image that reflected the high-stakes, big money market space they inhabited.
Calico provides capital to independent veterinarians looking to buy an independent practice. Business ownership can be intimidating, and they aren’t dealing with small amounts of money. Luminus worked to develop a language and message strategy that makes an intimidating topic more approachable.
We focused on perfecting the messaging and identity for Calico’s core loan offerings: construction, acquisition, refinancing, and multi-practice financing.
The Calico team is an invaluable resource to their lenders. In order to convey their personalities and communicate their messaging appropriately, we focused on photography that would let their identity shine.
Creating the Calico website allowed us to bring all of their assets into one piece. The new website represents their updated messaging, product offerings, and connects lenders to Calico through the resource center.
When bringing Calico’s new identity to market, we knew that we needed to make a bold statement. We launched the updated messaging with print and digital ads, as well as a custom landing page to help accurately track campaign results.
The Calico team’s knowledge, expertise, and personalities is a huge factor in Calico’s success. We filmed personal interviews in order to most effectively communicate with the target audience, and personalize the folks behind the funding.
Trade shows are an essential part of Calico’s industry. We used video, giveaways, custom business cards, and other collateral to capture information at trade shows and bring their brand to life.
Calico has experienced rapid growth over the last year. As they launch new projects, new initiatives, and continue to execute brand initiatives, Luminus is happy to provide continued marketing support and strategy to a company that has everything they need to make a serious impact in their industry.