Luminus is a healthcare-focused marketing agency at an inflection point.

We have built strong retention, consistent revenue, and a growing healthcare niche. As demand and complexity increase, we are expanding our senior leadership bench to ensure client strategy is led with focus, clarity, and consistency.

This role exists to own client strategy end to end and act as the primary strategic voice for our clients.

If you are looking for real ownership, decision-making authority, and close collaboration with senior creative and marketing leadership, keep reading.

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What makes this role different

• You will run client strategy calls independently.
• You will translate sold goals into clear, executable plans.
• You will manage marketing implementers.
• You will own outcomes, not tasks.
• You will assume primary ownership of client strategy and delivery leadership.
• You will consistently contribute new strategic approaches and recommendations based on performance, patterns, and client needs.

This is not a support role or a basic execution role.

This is a leadership role.

What you will actually do

Own marketing strategy for clients (majority healthcare) nationwide typically in the $2k to $5k per month range, where prioritization and understanding tactical tradeoffs matter.

• Lead onboarding, planning, and ongoing strategy conversations with clients over Zoom or in-person.
• Prioritize marketing channels and initiatives with limited budgets.
• Set expectations, manage scope, and guide clients with confidence.
• Collaborate with senior creative and marketing leadership.
• Direct and manage marketing implementers.
• Communicate internally and directly with clients campaign results, tradeoffs, and next steps clearly.
• Identify opportunities to improve client retention, focus, and performance.

You will be trusted to make decisions, with the expectation that you do not need to ask permission.

Who this role IS for

• You have led client strategy in an agency or multi-client environment.
• You are comfortable being the most senior strategic voice in the room.
• You make decisions with imperfect information.
• You know how to say no and explain why.
• You want ownership without constant oversight.
• You can step into an existing strategy framework, evaluate it critically, and evolve it to improve performance and client experience.

Healthcare or regulated industry experience is strongly preferred, but candidates from other high trust or compliance-driven environments will be considered.

Who this role is NOT for

• Junior marketers.
• Channel (SEO, PPC, Social, etc.) specialists only.
• People who need constant step by step direction.
• Anyone uncomfortable leading client conversations.
• Anyone who seeks approval for every decision.
• People who struggle to adapt priorities and strategic direction as client needs, data, or constraints change.

If you need a safety net, this role will feel uncomfortable.

Required Experience & Capabilities

Non-Negotiable

• 5+ years in marketing strategy or client leadership.
• Proven experience leading client conversations independently.
• Strong working knowledge of inbound and outbound strategies including SEO, PPC, content, websites, and analytics.
• Experience directing and strengthening implementers without micromanagement.
• Ability to make decisions with incomplete information that adapts over time.

Strongly Preferred

• Healthcare or regulated-industry experience.
• Familiarity with HIPAA, compliance, and patient acquisition dynamics.
• Agency or multi-client background.

Compensation and benefits

• Salary range of $90,000 to $100,000 based on leadership experience and healthcare specific experience.
• Remote-first, occasional local in-person team meetings and client meetings. Applicants limited to 8-county WNY area.
• Retirement match up to 3%.
• Healthcare contribution.
• 18 accrued PTO days plus 12/26-1/1 off annually.
• Major holidays observed.

This role includes a 90 day trial period with clearly defined outcomes.

What success looks like early

Within the first few months you are running strategy calls independently.

• Client confidence increases.
• Implementers execute with clearer direction.
• Client strategy runs independently with clarity, confidence, and minimal escalation.

If that excites you, we should talk.

How to apply

Apply using the form below with a resume and a brief note explaining why this role specifically is interesting to you.

In your application, briefly describe a situation where you assumed primary responsibility for shaping or redefining marketing strategy for an existing client or initiative. What was unclear at the start, what decisions did you make early, and what changed as a result?

Do NOT provide a deck, cut and paste client case study or over engineer your application. Hiring will largely depend on the interview process and your ability to confidently communicate your approach at the moment.

Applications submitted anywhere other than this posting page on our website will not be considered.

Go To Application Form