Branding Episodes

International Brand Strategy & Knowing Your Customers

Building Brands Episode 2 Kevin DeMars of Thermory USA

Kevin talks about how Thermory USA was introduced into the North American markets and the challenges he faced, how product education and innovation have supported their rapid growth, and how truly understanding his customers needs has led to more successful and measurable marketing activities.

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The Importance of Brand Strategy for Building Materials Manufacturers

Building Brands Episode 1 Mike LaDuca of Luminus

Mike LaDuca, Chief Creative Officer at Luminus, talks about the world of brand strategy, what went into him developing strategic marketing and branding processes, how Luminus entered into the building materials marketing space, and how organized brands can play a support role in their various distribution and sales channels.
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Building Brands Podcast Trailer

Building Brands Podcast Trailer - Tim Bouchard - Building Materials Marketing Podcast

A quick glimpse into what’s to come for the Building Brands podcast!

Launching January 2020. Stay tuned!

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