Branding Episodes

Benefits of Having a Communications Plan

Building Brands Ep 34 - Libby Johnston - Benefits of Having a Communications Plan

Libby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers actionable advice on where to get started and how to use your plan moving forward.

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How Establishing Voice & Tone Can Power Brand Loyalty

Building Brands Ep 33 - Tess Felton - How Establishing Voice & Tone Can Power Brand Loyalty

Tess Felton, Associate Creative Director at Luminus talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and build customer loyalty.

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How Digital Interactions Are Infiltrating Sales Experiences

Building Brands Ep 32 - Josh Neuberger - How Digital Interactions Are Infiltrating Sales Experiences

Josh Neuberger, Director of Marketing at Uzin Utz North America talks about how his team dialed up their digital sales interactions when they were forced to adapt during the pandemic and carefully considered how to craft personalized experiences for their customers despite the digital limitations they encountered. The results may surprise you.

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Critical Elements Interior Designers Consider

Building Brands Ep 31 - Lisa Wood - Using Content Marketing To Build Brand Authority

Lisa Wood, Owner, Designer at Lisa J Wood Interiors talks about the various elements an interior designer takes into consideration when sourcing a product or material and what manufacturer brands can do to provide value to designers beyond just the aesthetic allure.

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Using Content Marketing To Build Brand Authority

Building Brands Ep 30 - Jessica Hickman Fresch - Using Content Marketing To Build Brand Authority

Jessica Hickman Fresch, Marketing & Sales Director at Allegheny Mountain Hardwood Flooring talks about her approach to building brand authority through multiple content outlets as a way to reach, educate, and motivate the company’s target audiences.

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Designing Modern Digital Customer Experiences

Building Brands Ep 29 - John Dupra - Designing Modern Digital Customer Experiences

John Dupra, Co-Founder of Revel Woods talks about Revel’s journey to developing a more modern approach to the digital sales experience of researching and sourcing hardwood floors online. Through creative thinking, research, and even a little failure along the way, Revel was able to create a guided digital experience for their target audience that fully supports their design processes.

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What is the ROI of Branding?

Building Brands Ep 28 - Tim Bouchard - What is the ROI of branding?

A solo-cast with Tim Bouchard, Owner & CEO of Luminus, addressing the mystery that surrounds understanding the value and ROI of branding and strategy. By nature, a strategic engagement is meant to affect future outcomes, so this episode dives into what some of those intangible and even tangible measurable outcomes are along with how to track some of them in order to understand the long-term ROI of branding.

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Preserving A Brand Through Generations

Building Brands Ep 27 - Ryan Menke - Preserving A Brand Through Generations

Ryan Menke, SVP of Sales & Marketing at OFS stresses the importance of maintaining and staying true to the brand of a multigenerational company. He points out ways that a family run business can stay objective and avoid tunnel vision throughout its history so that it doesn’t fall behind in the market and continues to meet the needs of its evolving clients and growing team.

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A Distributor’s Perspective On Building Materials Marketing

Building Brands Ep 26 - Jordan Russin - A Distributor's Perspective On Building Materials Marketing

Jordan Russin, Co-President of Russin, talks about preserving the legacy of a 50+ year old generational family business as he and his brother sought to modernize and reposition their company’s brand for the new age of digital. He touches on creative ways manufacturers are supporting distributors and retailers and how Russin has made sure that they live up to being resourceful experts in the industry.

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Bridging The Connection Between Designers & Manufacturers

Building Brands Ep 25 - Jeff Carlson - Bridging The Connection Between Designers & Manufacturers

Jeff Carlson, Principal at My Resource Library talks about bridging the gap between the A&D community and manufacturers digitally, making designers’ lives easier, how to support dealers, and how a strong brand can help elevate the experience with a manufacturer.

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