Branding Episodes

High Performance Building Materials Websites

Building Brands Ep 16 Tim Bouchard High Performance Building Materials Websites

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking about what goes into planning and producing a high performance building materials website. This includes early strategic questions, visitor flow planning, and optimized creative execution all leading to a website that serves as THE best sales tool for your potential and current customers.

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How A Strong Brand Identity Improves Marketing

Building Brands Ep 13 Josh Taylor How A Strong Brand Identity Improves Marketing

Josh Taylor, Brand Director at SIXINCH USA talks about the importance of a unified brand strategy through a well defined brand identity that utilizes consistent visual styles, a unique brand persona, cultural outreach, and voice & tone. We also go into how these elements collectively contribute to building long-term brand loyalty and aid in ongoing marketing strategies.

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The Value Of Video To A Marketing Strategy

Building Brands Ep 11 Andy Donovan The Value Of Video To A Marketing Strategy

Andy Donovan, President and CEO of dPost and dStudio in Buffalo, NY talks about how video can provide extremely engaging creative as part of an integrated marketing strategy, how to approach this type of production, and the value that you can get in return depending on your objectives.

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Social Media For Building Materials Marketing

Building Brands Ep 10 Julianna Arjes & Taylor Friehl Social Media For Building Materials Marketing

Julianna Arjes, Social Media Strategist and Taylor Friehl, Designer at Mortarr dive into the importance of creating connections with your audiences through social media, what to expect when committing to a social media strategy, and how to measure its effectiveness.

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Brand Strategy During A Pandemic

Brand Strategy During a Pandemic Ep 9 Tim Bouchard of Luminus

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking through the situations companies are finding themselves in as we navigate through the COVID-19 pandemic, specifically in regards to brand strategy’s importance to marketing communications during an economic downturn.

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Brand Strategy For Sales & Service Teams

Building Brands Ep 8 Mike Bowers Brand Strategy For Sales & Service Teams

Mike talks about the importance of executing brand strategy, not just in external communications, but internally. How brand dilution can happen through the various levels of your sales channels. And why over communicating, might not be a bad thing right now.

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Crowdsourcing Building Products R&D

Building Brands Ep 7 Billy Peele Crowdsourcing Building Products R&D

Billy touches on the importance of new product development and how Doug Mockett & Company has used crowdsourcing product design through their annual design competition to augment their new product pipeline and amplify their brand.

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Influencer Marketing For Building Materials Manufacturers

Building Brands Ep 5 Matt Risinger Influencer Marketing For Building Materials Manufacturers

Matt dives into a number of topics centered around the benefits of using influential content creators as part of a marketing plan to increase exposure, where to find these influencers, and how you might approach working with one.

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Using Brand Strategy to Successfully Launch Product Lines

Building Brands Episode 4 with Amy Gath & Meghan Howell of Formica

Amy & Meghan touch on the importance of a corporate brand strategy, marketing’s involvement in new product development, and the most important things to keep in mind when bringing a new product into the market.

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International Brand Strategy & Knowing Your Customers

Building Brands Episode 2 Kevin DeMars of Thermory USA

Kevin talks about how Thermory USA was introduced into the North American markets and the challenges he faced, how product education and innovation have supported their rapid growth, and how truly understanding his customers needs has led to more successful and measurable marketing activities.

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