Marketing Episodes

Improving Diversity & Inclusion in Marketing

Building Brands Ep 14 Keni Thacker Improving Diversity & Inclusion In Marketing

Keni Thacker, Founder of 100 Roses From Concrete talks about how advertising ended up where it is today with a lack of representation in marketing departments and ad creative and how the growing diversity in audiences is demanding a shift towards more inclusive advertising. He also touches on how to build more diversity within a company and the wins that can be realized for everyone by making positive change.

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How A Strong Brand Identity Improves Marketing

Building Brands Ep 13 Josh Taylor How A Strong Brand Identity Improves Marketing

Josh Taylor, Brand Director at SIXINCH USA talks about the importance of a unified brand strategy through a well defined brand identity that utilizes consistent visual styles, a unique brand persona, cultural outreach, and voice & tone. We also go into how these elements collectively contribute to building long-term brand loyalty and aid in ongoing marketing strategies.

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Marketing Through Building Products Publications

Building Brands Ep 12 Chelsie ButlerMarketing Through Building Products Publications

Chelsie Butler, Executive Editor at Kitchen & Bath Business Magazine, talks about the importance of trade publications, the audiences they serve, how a brand can best prepare to work with a publication, and the value of using this type of content outlet.

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The Value Of Video To A Marketing Strategy

Building Brands Ep 11 Andy Donovan The Value Of Video To A Marketing Strategy

Andy Donovan, President and CEO of dPost and dStudio in Buffalo, NY talks about how video can provide extremely engaging creative as part of an integrated marketing strategy, how to approach this type of production, and the value that you can get in return depending on your objectives.

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Social Media For Building Materials Marketing

Building Brands Ep 10 Julianna Arjes & Taylor Friehl Social Media For Building Materials Marketing

Julianna Arjes, Social Media Strategist and Taylor Friehl, Designer at Mortarr dive into the importance of creating connections with your audiences through social media, what to expect when committing to a social media strategy, and how to measure its effectiveness.

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Brand Strategy During A Pandemic

Brand Strategy During a Pandemic Ep 9 Tim Bouchard of Luminus

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking through the situations companies are finding themselves in as we navigate through the COVID-19 pandemic, specifically in regards to brand strategy’s importance to marketing communications during an economic downturn.

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Crowdsourcing Building Products R&D

Building Brands Ep 7 Billy Peele Crowdsourcing Building Products R&D

Billy touches on the importance of new product development and how Doug Mockett & Company has used crowdsourcing product design through their annual design competition to augment their new product pipeline and amplify their brand.

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Product Innovation For A Changing Economy

Building Brands Ep 6 Ben Skoog Product Innovation For A Changing Economy

Ben talks about the many aspects of finding opportunities in the market that require innovative products and the different ways to approach launching a solution-based product that solves an unresolved problem faced by your target customers.

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Influencer Marketing For Building Materials Manufacturers

Building Brands Ep 5 Matt Risinger Influencer Marketing For Building Materials Manufacturers

Matt dives into a number of topics centered around the benefits of using influential content creators as part of a marketing plan to increase exposure, where to find these influencers, and how you might approach working with one.

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Using Brand Strategy to Successfully Launch Product Lines

Building Brands Episode 4 with Amy Gath & Meghan Howell of Formica

Amy & Meghan touch on the importance of a corporate brand strategy, marketing’s involvement in new product development, and the most important things to keep in mind when bringing a new product into the market.

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