Public Relations Episodes

Benefits of Having a Communications Plan

Building Brands Ep 34 - Libby Johnston - Benefits of Having a Communications Plan

Libby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers actionable advice on where to get started and how to use your plan moving forward.

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Using Content Marketing To Build Brand Authority

Building Brands Ep 30 - Jessica Hickman Fresch - Using Content Marketing To Build Brand Authority

Jessica Hickman Fresch, Marketing & Sales Director at Allegheny Mountain Hardwood Flooring talks about her approach to building brand authority through multiple content outlets as a way to reach, educate, and motivate the company’s target audiences.

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Marketing Through Building Products Publications

Building Brands Ep 12 Chelsie ButlerMarketing Through Building Products Publications

Chelsie Butler, Executive Editor at Kitchen & Bath Business Magazine, talks about the importance of trade publications, the audiences they serve, how a brand can best prepare to work with a publication, and the value of using this type of content outlet.

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