Nate Renzella, Technical Sales Representative from Tremco talks about how Tremco manages multiple product brands under one parent company, how that approach has helped grow Tremco by offering more solutions to their customers, and how to maintain brand recognition with such a diverse product catalog.
A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking about what goes into planning and producing a high performance building materials website. This includes early strategic questions, visitor flow planning, and optimized creative execution all leading to a website that serves as THE best sales tool for your potential and current customers.
Dane Danielson, Director of Education at Gould Turner Group talks about architectural project processes, how research for building materials and building products is approached, and the various ways manufacturers can attract architects and designers and build a lasting relationship with them.
A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking through the situations companies are finding themselves in as we navigate through the COVID-19 pandemic, specifically in regards to brand strategy’s importance to marketing communications during an economic downturn.
Mike talks about the importance of executing brand strategy, not just in external communications, but internally. How brand dilution can happen through the various levels of your sales channels. And why over communicating, might not be a bad thing right now.
Billy touches on the importance of new product development and how Doug Mockett & Company has used crowdsourcing product design through their annual design competition to augment their new product pipeline and amplify their brand.
Ben talks about the many aspects of finding opportunities in the market that require innovative products and the different ways to approach launching a solution-based product that solves an unresolved problem faced by your target customers.
Matt dives into a number of topics centered around the benefits of using influential content creators as part of a marketing plan to increase exposure, where to find these influencers, and how you might approach working with one.
Amy & Meghan touch on the importance of a corporate brand strategy, marketing’s involvement in new product development, and the most important things to keep in mind when bringing a new product into the market.
Ben talks about how BIMsmith was started, the ways technology is providing advantages for manufacturers, how it’s benefiting building professionals, and what future role technology will play in the building materials industry.