Every company wants quality leads, but there's an advantage building materials companies have in that their products are tangible design elements. Building materials companies can use samples as a way to motivate website visitors to provide their lead information. The Thermory USA website "Request a Sample" tool accomplishes this, by providing the opportunity for website visitors to add products to a sample cart while they browse the site. Once their sample cart is filled with their interested products, they are able to provide their company and project information in exchange for the samples.
