Marketing a product isn’t just about the product itself. Its long-term success relies on quality, and its ability to stand out derives from its presentation. Product and packaging design are critical to making an impact in a saturated market. Visual and experience-driven differentiators are as important as functional differentiators. A positive introduction and unboxing product experience breeds connection and loyalty in customers.
Designing for consumer markets is a challenge that requires a full understanding of your brand’s position in the market. Packaging is an essential factor in a product standing out from its competition as well as contributing to its usability.
A label seals the deal when it comes to packaging. It’s a prime opportunity to create a differentiation and contrast to the competition while also presenting the brand. A great package is easy to identify, connects with the consumer, and makes like easy for them with clear information.
The actual design of a product is the most impactful interaction to be thought out. How a product feels, instructs, and is used contribute to a positive experience. Product interactions can span anywhere from tangible product usage to digital display controls.