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Kellie Mazur, Sr. Copywriter at Luminus
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Sr. Copywriter

Kellie Mazur

Kellie Mazur, Sr. Copywriter @ Luminus Drop-Shadow Pattern

Good storytelling draws you in. Kellie learned this at a young age. Before every family road trip, she picked out an Archie Comics Double Digest from the grocery store checkout lane to read in the car and never once asked, “Are we there yet?”

Those colorful pages had it all - memorable characters, zany plot lines and the world’s most famous love triangle.

Flash forward to now, Kellie’s been helping clients across construction, healthcare, manufacturing and not-for-profit industries tell their unique stories for over 10 years. She understands what it takes to keep your customer engaged, even when they aren’t stuck in the backseat of a car for six hours.

In her free time, Kellie also writes for Buffalo Magazine where she highlights art, culture and adventure happening right in her hometown.

As a copywriter, I'm also a subject matter expert on behalf of your brand. I dig in and learn the ins and outs of your products and services to craft messaging that resonates with your customers. - Kellie Mazur

// Decoded

Kellie's Articles

Things I Wish I Wrote: Hilton's 'It Matters Where You Stay' Campaign
Advertising, Luminus Team, Marketing February 20, 2023 | Kellie Mazur

Things I wish I wrote: Hilton’s “It Matters Where You Stay” campaign.

A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Hilton recently launched their “It Matters Where You Stay” campaign. The refreshed tagline, “For the Stay,” immediately Read More

Crazy Holiday Promotions From Big Brands
Marketing, Advertising, Branding, Random December 22, 2021 | Kellie Mazur

It’s the Holiday Season, Are Your Favorite Brands OK?

When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan Read More

Olympics Commercial Round Up
Advertising, Marketing, Random August 03, 2021 | Kellie Mazur

Olympics Commercial Round Up

As Americans, we can't help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games. As consumers, we can't help but stay on the couch even Read More