Bridging the Expertise to Exposure Gap for Doctors with Podcasts | EP 19

In this episode of Healthcare Marketing Edge, Tim Bouchard interviews Bret Gregory, founder of DrTalks, shares his journey from corporate wellness to building a leading platform for physicians to grow their practice through podcasting and digital marketing. Discover how physicians can leverage podcasts, social media, and AI to build trust, attract patients, and expand their influence.

Tim Bouchard (00:00)
Welcome to Healthcare Marketing Edge, where we share stories and strategies to grow your practice. I’m Tim Bouchard from Luminous, a healthcare marketing agency specializing in helping practices acquire patients and grow their practice. Today we’re exploring something many brilliant physicians struggle with. How to share your expertise with the world without becoming a social media influencer.

Our guest is Bret Gregory, founder at Doctor Talks. He is going to talk us through bridging the expertise to exposure gap and help more people while building your practice. If you’ve ever felt like you have life saving knowledge but struggle to reach the people who need it most, this episode will probably give you the roadmap. Bret, welcome. Why don’t you tell everyone a little bit about who you are and what you do?

Bret Gregory, Founder DrTalks (00:19)
Mm-hmm.

Thanks, Tim. It’s great to be here. ⁓ I’m the founder of Doctor Talks, and my journey actually started ⁓ almost 30 years ago. ⁓ from nineteen ninety-six to two thousand six, I owned an employee benefits business where we did corporate wellness programs. And I had a partner who had a talk radio show, and he invited me to come on and co-host the talk radio show with him. And ⁓ he he had an idea. He said, Hey, if we could interview CEOs of companies in

San Diego, where we live. I could work on their employee benefits and he could work on their financial planning, and that would be fun to give it a try. And I said, That that’s a great idea. Why don’t you do it? He said, Well, I don’t have the energy. I said, I have a lot of energy. I’ll go, I’ll go out and, you know, book these people. So I ⁓ opened up the San Diego Business Journal. I looked at the top companies, the largest companies in San Diego, and company number one was Qualcomm. I picked up the phone.

I they wi got me right through to the president’s office and I booked the president of Qualcomm on my very first call to book a radio show. And and we had a great show and we did it ⁓ over four years. We ended up growing a seven figure, multi-seven figure practice, and it it was all by this accidental discovery of the power of interviewing. And of course, this was on live radio at the time, and now this

Tim Bouchard (01:42)
Nice.

Mm-hmm.

Bret Gregory, Founder DrTalks (02:01)
translates into podcasts. And so we’ve been able to you know, help doctors ⁓ really get booked on podcasts, start their own podcast, and really create a great business attracting their ideal patients, clients, and customers through podcasting. And so ⁓ over the years, ⁓ in you know, sadly in

2006, my thirty-two-year-old brother was diagnosed with stage four non-small cell carcinoma, and he was given nine months to live. And sadly, he passed away almost exactly nine months later, peacefully in our father’s arms. And that event just set me off on a totally different path. I tore off my suit and tie, I sold my successful financial advisory business, I moved to Costa Rica. I bought a hundred and sixty-four-acre property to develop an eco-friendly wellness community.

Tim Bouchard (02:49)
Yeah.

Bret Gregory, Founder DrTalks (02:54)
To help people change their lifestyle habits and heal from within. Now, mind you, I have no medical expertise whatsoever. I just knew that whenever I went to Costa Rica, I became healthier because I changed my lifestyle habits. I bought this ⁓ piece of property with a three million dollar piece of property with two million dollars down. I had 12 months to come up with the second million dollars, and then the global financial crisis hit, and I was.

Tim Bouchard (03:07)
Mm.

Huh.

Bret Gregory, Founder DrTalks (03:21)
Really worried that I was gonna go bankrupt. I was down in Costa Rica, stressed beyond belief. And I said, Okay, I have 12 months to come up with a million dollars, or I’m going to lose everything. And ⁓ there was nobody coming to the rescue, no angel investors, no banks, you know, n and no buyers either. And then something interesting happened in 2009. Facebook hit 200 million users, and I said, You know what? I can ⁓ take a piece of my

property and subdivide some lots. I only need seven buyers and fa there’s 200 million people on Facebook. There’s gotta be some buyers on Facebook. So I was spending, you know, eight hours a day, 10 hours a day on Facebook. And this was kind of back in the Wild West. There weren’t Facebook ads, but I did all different types of Facebook posts and I accidentally made two pages

one page got to 500,000 likes called Costa Rica. Another one called Costa Rica Yoga got to 1.3 million likes. So we had, you know, like 1.8 million followers. I drove traffic to my website, which was Costa RicaWellness.com. I very quickly learned online marketing. I was taking all the online marketing courses that I could. I learned about lead magnets and landing pages and conversion and copy. And I

Made a lead magnet. I got a very small list of 2,500 people who opted into our lead magnet. I called every single one of them. I got 20 people to get on a plane and fly down from Europe, Canada, and the United States down to Costa Rica. And we ended up making seven sales for seven lots for a total of $1.4 million. All the customers we met on Facebook. And this was back in 2009, 2010. And ⁓

Then we didn’t have enough money to build the $30 million wellness community. So I had to put that project on hold. But I moved back to the US and started a marketing agency where we started helping doctors for a decade from 2010 to 2020. I helped doctors do all different types of online marketing, everything from, you know, Facebook ads to landing pages to websites. And what we discovered is there was two types of marketing that

outshined the rest in terms of long-term ROI. And one was virtual summits and the other was podcasting. And the problem is both of them were hard and they were, they took a long time to get the ROI. But I said, you know, if I could build an entire company around this, kind of like YouTube for doctors, then I might be able to build this network and this community that could really help doctors get paid for their

Tim Bouchard (05:45)
Mm.

Bret Gregory, Founder DrTalks (06:07)
knowledge and information. And so then in ⁓ March of 2020, I started Doctor Summits, which became Dr. Talks, went out and maxed out my credit cards, borrowed $50,000, hired a team overseas, went and got our first 10 customers, and then the global financial crisis hit. And or the, you know, and or excuse me, the the the pandemic. And I said, no, what’s gonna happen?

But it turns out helping doctors grow their practices online ⁓ worked very well during the pandemic. It ended up giving us a big tailwind. And so now, six years later, we’re now the world’s largest streaming platform for integrative and functional medicine doctors who want to host and produce podcasts and summits. And so that’s the genesis of Doctor Talks.

Tim Bouchard (06:57)
That’s a that’s a heck of a story. I like it. It had had a little bit of history and a little bit of ⁓ comeback story in it too. That was good. so why is it important that physicians find ways to reach people in in these types of digital spaces? This is different than than typical marketing and advertising that a physician might assume they need to do.

Bret Gregory, Founder DrTalks (06:59)
Ha ha ha.

Yes, it was stressful.

Yeah, well, we’re definitely seeing that ⁓ there’s a very high level of trust built with doctors who are speaking, whether it’s on podcasts or on social media, when a doctor is talking directly to the audience, there’s an extremely high level of trust. And the doctors who take advantage of that, who get on lots of podcasts, who do lots of video, who ⁓

have a lot of these ⁓ speaking opportunities and they create their own opportunities on their own social media have a very high level of trust. They have a very high flow of patients, clients, and customers coming to their websites, booking their appointments, buying their supplements or their courses, whatever it is that they need. And it’s really that trust factor that ⁓ trumps everything else and makes it so powerful for as a

Customer and patient attraction strategy.

Tim Bouchard (08:21)
And we talk about that a lot on this podcast because Illuminous, we do the patient centric approach to our strategy with our clients. But ⁓ I’ve also had social media on the podcast episode two. Amanda, she talks about this a lot, is putting yourself out in front of the patients and starting to build that relationship before they’ve ever even said hi to you. And like you said, you know, it someone choosing you over someone else is a trust building ⁓ activity. You you are getting

you’re going to connect with them and they want you to be the one to help them, whether it’s elective or if or if it’s repair or something tragic even. So when it comes to the actual podcasts, you you mentioned that this was one of the best ways to do it. Are you do you typically see that this content could outperform traditional ads? ⁓ how how might how might that you know play against what they might already be doing?

Bret Gregory, Founder DrTalks (09:18)
Yeah.

I it certainly could outperform. I find it ⁓ frequently augments and you know, there’s this synergy that’s developed. If somebody’s doing traditional ads, they’re doing SEO and they’re creating their own content and they’re speaking on podcasts, there’s this ⁓ you know, one plus one equals three ⁓ synergy that tends to work extremely well. There’s something really ⁓ magical about being on being interviewed.

Tim Bouchard (09:25)
Mm-hmm.

Mm-hmm.

Bret Gregory, Founder DrTalks (09:47)
By someone on their channel or their podcast. And that is the trust that the host has already built with their audience gets transposed, gets transferred onto the guest. And that’s a really big deal. So whenever you’re speaking on someone else’s channel or a podcast, and by the way, they don’t have to have a podcast to interview you. So they could have a YouTube channel, they could have a Dr. Talks channel, they can have any kind of channel out there, but they have an audience.

Tim Bouchard (09:59)
That’s a good point.

Bret Gregory, Founder DrTalks (10:17)
No matter how large or small, they have an audience. And if you’re being interviewed by people who have an audience filled with your patients, clients, and customers, you can have some of their the trust that they’ve built with that audience transpose to you instantly, right as you start talking. And so that’s the magic leverage of being interviewed on someone else’s show. And it’s very powerful. And especially if you do that consistently, you know, just imagine if

Once a month, twice a month, maybe even once a week if you really kind of build up to it, if you’re on someone else’s show, you’re consistently getting in front of a new audience with a high level of trust, that very high degree of trust. And you can really turn that into a growth engine. And many times you can do that completely for free.

Tim Bouchard (11:10)
Do you think it’s better to start as being a guest on other people’s podcasts? Or let’s say podcast specifically or starting your own?

Bret Gregory, Founder DrTalks (11:17)
I I’m a big fan of crawl, walk, run. So crawl, let’s start with whatever is going to be easiest for you. That almost always is being a guest, being a guest on someone else’s show. And so I, you know, I recommend be a guest, go on lots of shows. We’ve actually created a a free system on Doctor Talks where we have 3,000 doctors who have channels on Doctor Talks. All of them are available to interview you.

And you can create your own free channel on Doctor Talks. And you can we have an AI matching system that’ll get you connected with other hosts. So you can ⁓ very easily, very quickly get booked on other doctors’ podcasts for free. And so I’m a big fan of starting out that way. I would tell somebody, you know, go and be a guest on ⁓ half a dozen podcasts. I’m a big fan of setting a goal.

Tim Bouchard (11:47)
Mm.

Bret Gregory, Founder DrTalks (12:14)
creating a challenge for yourself. Try to get on 12 podcasts in 12 weeks. And you could do that again on Doctor Talks for free. You can have your VA even log in as you and schedule those on your behalf and get booked. That’ll really build up that muscle of being able to just look right into the camera and answer questions. And you’ll find that it’s probably easier than you think. And there’s this other side effect that I hear every single time.

From doctors after they were done, they always confide in me. They said, I didn’t expect it was going to be so much fun. And I hear that almost every single time. They said that was a lot more fun. Yeah, that was a lot more fun than I thought it was gonna be. And whatever it was they were expecting, it’s better. The the the last thing that I’ll mention, and and so that’s kind of the the crawl walk around. So so be a guest first before you

Tim Bouchard (12:51)
Yeah.

I get that on this one too. Yeah.

Bret Gregory, Founder DrTalks (13:10)
Go out to start your own channel. But then when you’re ready, ⁓ it’s ⁓ you know, again, you can always start your own podcast. A lot of people self-produce their own podcast. We have a par podcast production agency just specifically for doctors. We have a whole kind of system and a process made for that. If you’re ready for that kind of level of having a professionally produced podcast, you want to really grow fast.

⁓ to have your own podcast. And the fast growth engine with that, what I recommend is doing interview swaps. So right now, you and I are doing an interview swap. I’m on your podcast, you are just on my podcast. It’s an incredibly efficient use of your time if you host a channel or you host your own podcast to do interview swaps. I call it super networking. So when you have your own show, you have your own podcast, it’s kind of like a license to go up to

Tim Bouchard (13:43)
Mm-hmm.

That we are. Yep.

Bret Gregory, Founder DrTalks (14:05)
Anybody, the most famous person with the biggest podcast, and say, Hey, I’ve got a podcast too. I’d love to interview you. I always ⁓ we go to about 12 to 15 ⁓ conferences a year where doctors are getting CE credits. And there’s usually a fair amount of famous speakers presenting at these conferences. And we go to these conferences, we get a trade show booth, and we bring all of our doctors with us, and we say, Okay, go out and find the doctors that you most want to interview.

Tim Bouchard (14:06)
Mm-hmm.

Bret Gregory, Founder DrTalks (14:35)
Doctors that have big audiences, maybe they have their own podcasts, maybe they have you know, big following, and you know, listen to their talk, and then after their talk, walk right up to them and ask them if you can interview them for your podcast. I feel like we’re at about a hundred percent yeses. At least 99, I would say. Pretty much ⁓ you know, I’ve had some of the biggest, most famous names in physician podcasting have been.

Tim Bouchard (14:52)
Mm-hmm.

Bret Gregory, Founder DrTalks (15:02)
booked on our doctors podcast with that exact simple super networking technique. So that’s kind of the quaw crawl, walk, run phase. And yeah, starting as a guest is really easy.

Tim Bouchard (15:14)
What makes doctors such desirable podcast guests compared to other experts now that we’re talking about that?

Bret Gregory, Founder DrTalks (15:21)
So I’ll I’ll take this back to the beginning of my story wherein I mentioned kind of my genesis and journey of where I came to be ⁓ was triggered by losing my brother to ⁓ terminal lung cancer. So my father’s a doctor, my mom did ⁓ palliative care, she was a nurse and did palliative care. So my brother lived at my parents’ house for the last nine months of his life, and he could not have had better care.

It would n there’s no way he could have had, you know, two people who were supremely qualified to help him, who loved him and had nothing but his best interest at heart living with him, he couldn’t have possibly had the better care. And that made me realize what a privilege it is to be related to a doctor, to have a doctor in the family. And I said to myself, ⁓ you know, when I was creating Doctor Talks, I can’t give everyone their own.

personal doctor, but the next best thing that I could do is I can give you the doctor’s voice on demand at scale. And so what I want to share with doctors if as you’re listening to this, if I I hear this all the time and the doctor would and I would say, hey, go and speak on podcasts. And the doctor might say, Well, why why would anyone want to hear about me or my story, or hasn’t this topic already been discussed ad nauseum? And I would say to them,

Tim Bouchard (16:27)
Mm-hmm.

Bret Gregory, Founder DrTalks (16:47)
Don’t sell yourself short. You are so much more important. You have so much more value inside of you that people appreciate. And you know this is true because when you go to a party, everybody’s asking you about their health problems. And the reality is that people trust doctors. They always have. I believe they always will, and they want and need to hear from you. And when you go out and use your voice.

Let us help you amplify your voice so that you can help more people who really need to hear from you.

Tim Bouchard (17:21)
That actually translates to other content pieces too, not just the podcast. Doctors always say that, like why would anyone want to hear what I have to say? Well, they want to hear because they want to believe in you and they want to believe that you can help them, but think about the testimonial videos on your website or just meet the doctor video on your website or the little social media snippets that you were talking about. ⁓ there is a lot there and usually doctors do have a genesis of why they got into a specific lane of healthcare.

Bret Gregory, Founder DrTalks (17:25)
Yeah, absolutely. Yeah.

Mm-hmm.

Tim Bouchard (17:50)
And it usually has some version of a story behind it or at least an interest that makes them appealing to someone. So it is worth getting yourself out there. And that reminder is very good. Let’s say someone gets into this, they say, you what, I will go in front of the camera. I will go on the mic. Let’s do this. So they get into it, they start doing guest appearances. They might even start their own podcast. How does that flip into helping grow their practice? How does that lead to patient growth?

Bret Gregory, Founder DrTalks (18:19)
Great. So there’s several different strategies. And a lot of people ask us, like, okay, how do we monetize this podcast? There isn’t just one way to monetize a podcast. So let’s talk about my favorite way, which is how to get new patients, and particularly how to get local patients. So when I had my radio show in San Diego, we were interviewing CEOs of publicly traded companies, and many of those people

became customers. We were also interviewing referral sources. We would interview the top attorneys and the top CPAs ⁓ in town and they were our local referral sources. You could have an amazing podcast if you simply interviewed local referral sources. And think if you were gonna have a monthly or weekly podcast 52 times a year, if you were interviewing local referral sources on your podcast, you can have

Great content, great stories, great information, and you build that referral relationship and you can start getting referrals from those people that you interview and cultivate those relationships with right away. And it you can turn this into an amazing growth engine just by interviewing referral sources. So where who are your main patient referral sources? So usually doctors, the first thing they would think of is it’s our existing patients.

Great. Maybe you have some existing patients who would love to have, and not all of them, but there’s probably some of them who would love to come on your podcast, love to come on your channel and share the patient’s success story that you had with them, that you were able to help them out. And after having that patient on, they’re likely to continue referring you more patients. But it doesn’t have to stop there. You can interview other medical professionals, you could interview other doctors, you could interview other

What whatever your practice is, and you know, if you have a hormone practice or a longevity practice, I know doctors who are interviewing other ⁓ nutrition and local nutritionists, they’re interviewing other gym owners, they’re interviewing other aesthetic practice owners. There’s no shortage of great ⁓ interviewees, great guests that you could interview on your podcast who could become real patient referral sources.

They would l yeah and if you you can focus just locally if you’re you know a doctor and you need to have patients that are in your particular state that you’re licensed in, then you focus on that particular state. A lot of the doctors that we work with are licensed in multiple states. Well, great. That just expands the number of locations and people that you could interview. And ⁓ you know, depending on if you’re trying to get people to walk in, then you’re gonna want to be hyper local.

Or if you can see people virtually in respective states, then you can broaden that ⁓ geographical range of who you can invite, but focus on patient referral sources. That’s my, you know, favorite way for doctors to monetize their podcast.

Tim Bouchard (21:23)
And you can even have different content strategies for different channels too. Like referrals is a huge business driver for practices, especially small ones. They’re trying to make their way up in the market. And the podcast can be great because people on the go listen to podcasts. You know, they’re in the car on their commute or they’re eating lunch and they’re just out on a walk or whatever listening to podcasts.

Bret Gregory, Founder DrTalks (21:29)
Mm-hmm.

Mm-hmm.

Tim Bouchard (21:45)
The podcast itself, maybe that leans a little bit more clinical, maybe that leans a little bit more procedural, and that’s how you build your network for referrals. It could also be patient-facing too, but it’s definitely a great channel for referral building. Social media, you can have a blend of that. You can share partner stories, referral stories. You can also have maybe more patient-centric content on social. So you can even you can pick and choose which way you want to address content in those channels, try and maximize its impact.

Bret Gregory, Founder DrTalks (21:58)
Yes.

Yeah, and and if you’re the host, if you host your own podcast, the other thing that I’m a really big fan of is publishing your podcast on your own website and then taking your weekly newsletter to drive traffic to your website every single week. One of the big mistakes that I see podcast hosts make is they publish on, of course, ⁓ Spotify, Apple, YouTube. That’s great. And then when they when they release each episode,

They drive traffic to Apple, Spotify, and YouTube. Well, you know where people can’t buy your services? On those websites. So I always recommend if you have your own podcast, also publish it on your own website. So we we made a plug-in on Dr. Talks where ⁓ every episode that you have uploaded on your Doctor Talks channel, you can just have a WordPress plugin and those episodes will automatically publish on your website. They’ll have the description, they’ll have

Tim Bouchard (22:48)
Mm-hmm.

Bret Gregory, Founder DrTalks (23:09)
The transcript, which is really valuable for SEO. They’ll have the guest information. So all of that helps with SEO. And it also gives you another reason to publish your weekly newsletter and drive traffic back to your website so they could see your latest episode. What can they do when they’re on your website? They can book their next appointment. They can buy the supplements. They can buy your book, your course, whatever it is that you’re most trying to market and sell.

Tim Bouchard (23:14)
Mm-hmm.

So let’s try and motivate people now. What’s what’s one sign that a physician provider ⁓ what’s one sign that they’re ready to start doing this?

Bret Gregory, Founder DrTalks (23:48)
Yeah, I mean I would say any i if if you have been if you’ve ever been invited to be on a podcast, that’s a that’s a big sign. If anybody’s ever told you, like, you know what, you you would be really great on camera, that’s a great sign. I would say if you’re ready to finally, you know, get your word out there, if you’re ready ready to stop being the best kept secret out there, it’s time to

Get your content out there. And so again, when I had I’d always encourage doctors to create their signature talk is what I like to call it. And what I found is when I was encouraging doctors to create a signature talk and then get yourself out there, whether that’s on real live stages or on podcasts or on webinars, they would usually say, Okay, I gotta get the PowerPoint ready. And six months later, they still hadn’t finished their slide deck. And

Tim Bouchard (24:44)
Mm-hmm.

Bret Gregory, Founder DrTalks (24:47)
But that exact same doctor with that exact same topic could be ready to be a guest interviewed on that topic in five minutes. You know,

Tim Bouchard (24:55)
With the

added benefit of the authority rub off that you were talking about before.

Bret Gregory, Founder DrTalks (24:59)
The added benefit of that trust that the host has with their audience. You know, so now that you know these things, ⁓ and we’ve hopefully unlocked a little bit some new ideas and some motivation, I’ve created a way to make it as simple as possible to set up your profile. It’s as a doctor on Doctor Talks. You can set up your profile, it takes two minutes, you can

Tim Bouchard (25:03)
Mm-hmm.

Bret Gregory, Founder DrTalks (25:25)
if you have any of your own videos on your YouTube channel, you can import those with one click and then you can start messaging other doctors that host their own podcast and you can introduce yourself. I’ll even give you permission when you’re messaging other doctors on Doctor Talk, say, Hey, Bret told me to message you to get booked on your podcast. You have my permission to do that. Take advantage of that because it actually works really well. I know most of the doctors on our platform.

Tim Bouchard (25:45)
Ha ha ha.

It is there anything before we wrap up that I haven’t asked you, you wanna make sure you get into the conversation?

Bret Gregory, Founder DrTalks (26:02)
Well, I know, you know, everybody’s asking me about AI right now. And so we built ⁓ an AI integration through all of Dr. Talks. So it’s I spent two years at a quarter million dollars building an AI tool that we now have 3,000 doctors on Dr. Talks or 7,500 episodes now. And we’ve taken the transcripts of every single one of those episodes, ⁓ built an AI chat bot that has read all those transcripts and lets people ask questions.

Tim Bouchard (26:06)
Mm.

Bret Gregory, Founder DrTalks (26:31)
questions of the content. And something interesting happened that we did not expect. I thought that the audience and viewers would maybe watch 10% more, have 10% more click-through rates. I was blown away when I saw the actual results. People using the AI chatbot watched 10 times more of the interview. They watched they did 10 times more click through rates. And what I believe the reason why

Is because it they got instant gratification. So when they had a particular question, you can ask the chat bot plain English questions and they it links a plain English answer, but then it links to a web to ⁓ one of the ⁓ interviews with a timestamp. And so when you push play, it starts right at 17 minutes and four seconds, which is when you get your question answered. Instead of having to watch the 45 minute podcast, you can go

right to your answer. And ⁓ when people would push play, then they would get instant gratification and then they would watch more. How do we know that? Because we’ve now tested this with over 25,000 users. And so we’ve seen they don’t all watch a little bit more, they watch 10 times more. Well our doctors who saw this said, this is great, but I want that on my website. So we built Dr Talks dot AI for that exact purpose.

So now Dr. Talks.ai can do the same thing. It reads every word on your website and helps people get their questions answered, get instant gratification, schedule more appointments, increase your revenue, ⁓ increase newsletter subscriptions, whatever you’re trying, whatever your goals are, it can help you achieve. And so, you know, I think that’s where I’m seeing the future going. And so we’ve done everything we can to help our doctors.

Make more money from your knowledge and content.

Tim Bouchard (28:27)
And don’t forget on the other ⁓ thread of AI, the more guest appearances you have on on other people’s podcasts, you’re getting cited on YouTube and Spotify and Apple across and it’s just going to add to that equity and authority that your name or your practices name has in the market. So that’s also a good note, too. Yeah. So

Bret Gregory, Founder DrTalks (28:36)
Mm-hmm.

Yeah, absolutely.

Tim Bouchard (28:50)
So this has been great. I think we’ve opened up a lot of stuff and hopefully motivated people to put themselves out there. But where can people find out more about you and Doctor Talk?

Bret Gregory, Founder DrTalks (29:00)
Yeah, so go to Drtalks.com forward slash connect. That’s D-R-T-A-L-K-S dot com forward slash connect. And then you can sign up for your free Dr. Talks channel. Just takes two minutes. And then you can start getting connected with the other doctors. Our AI matching system will automatically match you with other podcasts. And remember, being a guest on podcasts is free for doctors on Doctor Talks.

Tim Bouchard (29:27)
Cool. Well, this has been incredibly encouraging for physicians who want to build trust through that content and super networking and they didn’t know where to start. So hopefully they’ve picked up both the motivation and the first step to be able to do that. So thanks for showing them the path through this episode.

Bret Gregory, Founder DrTalks (29:34)
Yeah. ⁓

Absolutely. Thanks so much for having me on, Tim. I appreciate it.

Tim Bouchard (29:46)
All right, listeners, if you want to explore how your provider messaging and communication strategy can help your practice grow efficiently, check out our patient pipeline blueprint session offer. It’s a workshop to uncover how you can attract new patients and convert more inquiries into appointments. Learn more at luminous.agency / blueprint, and don’t forget to subscribe to Healthcare Marketing Edge on Spotify, Apple, and YouTube for more insights like this and great guests like Bret. See you next time.