As a healthcare practice that prides itself on staying on the cutting-edge of its field and providing top-notch care and service to their patients, they knew it was time for their website to reflect and showcase those commitments.

A total creative and strategic rebrand after 25 successful years in operation, including a state-of-the-art website, visual identity, brand strategy, photography, videography, and more. Since then, we’ve been building up their marketing ecosystem, including website updates and automation, social media campaigns, search engine marketing, and search engine optimization.

A few years ago, the well-established company was purchased by two new intrepid owners. With this evolution in ownership and vision came the need for a revamped brand. Luminus was able to help this local company invigorate their vintage brand with a touch of modernity.

As Druthers expanded to three locations, it was critical to finalize brand identity styles to create a consistent experience between locations. By utilizing the newly established typography, illustration style, and creation story of the brewery itself, a uniform collection of customer-facing design assets such as menus, boxes, glassware, and swag items were produced to elevate the customer experience while unifying the locations.

The founders of The Oak Stave saw opportunity in bringing the experience of a hip, upscale city-style restaurant to the suburbs. They needed a brand built from the ground up, including a name. Working together with the owners, we were able to create a brand that works hard and delivers on its promise.