A child care brand is a special kind of brand identity. Visually, it’s beneficial to appeal to the children from a look & feel perspective, but isn’t allowed to be childish. Blending bright colors, rounded soft fonts, and crisp illustrations adds the professional touch necessary to walk that line. This type of identity gives parents the feeling of what their child’s experience will be like, while also finding comfort and confidence in the care taken to present the company to its parent clients.