Good agencies deliver what you expected. Great agencies deliver what you need. Too often digital marketing is shrouded with mystery or sugar coated with worthless metrics. Effective digital marketing is a game of trust. Trust between brand and audience. Trust between client and agency. And trust within our team. Our team has been working together in the creative digital marketing industry long enough to understand that clients need better, even when they don’t know to demand it.
Simply put, transparency is how we earn the trust of each other and of our clients. Simplified reporting and regular interactions between client and agency paired with a strategy-first approach is the only way digital marketing efforts can truly thrive. Our clients are not one of a thousand revenue streams lost in the shuffle of bulk sales goals, but rather the key to our shared success.
During the mid-2000s digital marketing was just a seed of an idea. Google Adsense was a new concept. YouTube had just launched. The iPhone hadn’t been announced yet. Terms like “apps,” “responsive,” and “mobile-friendly” did not exist. Facebook had yet to release its “News Feed” feature and had just started accepting user registrations from the general public. Instagram, Twitter, and Pinterest were not invented yet.
As new creative talent entered the industry they found themselves at a loss for finding agencies that were fully committed to the digital realm, limiting the possibilities to create what they knew was coming on the horizon. It was at that moment Tim Bouchard and Mike LaDuca, the original founders of Luminus, knew they had to create their own path forward and started working together as freelancers. Tim and Mike teamed up to do innovative work for clients who valued partnership, transparency and critical thinking. After a few years of working together, in 2009 Luminus was born so that other strategically-driven and digitally creative minds could find their place in the industry in a way that Tim and Mike could not.
Since then, Luminus has developed dozens of brands along with hundreds of digital marketing campaigns and websites. It has also become a destination for creative and marketing professionals who believe in the power of digital as part of an integrated approach to marketing. What’s mattered most for Luminus clients though, has been the strategic insights and digital campaign executions born from strategic branding process and the ability to use digital resources to build, track, and report on advanced KPIs to ensure relevancy and success for their creative campaigns.
In 2020, amidst a global pandemic that saw seismic transformations in society, culture, and life, Tim acquired full ownership of Luminus. Today, the company continues to strive to make an impact for clients by crafting modern and engaging customer experiences through relevant creative and optimized digital marketing strategy.
We believe that curiosity and inspiration go hand in hand. The more we explore, the more there is to learn. Challenging assumptions affords us the opportunity to be curious. We’re intrinsically motivated, dedicated to results and the creative and strategic journey we take to achieve them.
Our culture is built on honesty and offers everyone a seat at the table. We don’t have all the answers, because we never run out of questions. That means we’re unafraid to pivot or adapt as we learn and assess. In an industry born out of “best foot forward,” Luminus stands on a pillar of transparency.
We are trusted to guide critical decisions for our clients and each other. We’re keenly aware that egos don’t generate success, and humility generates endless opportunities. The best results are reached through empathy, and at Luminus it’s created with awareness, accountability and shared perspective on our common goals.
A positive approach always discovers a solution. We love what we do, and that inspires everything we deliver. There’s opportunity around every corner if we’re open minded and steadfast about continuous learning. At Luminus, empowerment fuels positivity.