Digital Marketing Agency Services

What makes Luminus a "creative digital marketing agency?"

Strategic ideas, strong creative and optimized digital marketing executions that motivate customers.

Luminus, located in the heart of downtown Buffalo, NY, is a creative digital marketing agency. To understand what that means, let’s go back to the foundation of the advertising industry. There are three main pieces to the advertising puzzle – strategy/creative, media buying, and public relations. Each piece plays a role in executing marketing and advertising efforts to a brand’s audience. “Full service” agencies combine all three pieces, while others take a specialized approach and offer expertise in one area.

Our particular expertise resides in the strategy/creative sector, specifically in the digital creative, website and digital marketing services areas. Our agency was born in the mid-2000s as a premier web design and development team that later expanded to offer digital marketing services that maximize the impact that a high-performance website can have on the growth of a company. Our strategy-first approach blends branding and digital marketing best practices to identify the strongest opportunities to reach organic and paid performance optimization that generates worthwhile results for our clients.

Building Materials Marketing

Building Materials Marketing

We bring out the story behind each brand in optimized building materials marketing campaigns that build loyalty and get audiences excited to engage.

Brewery Branding Restaurant Branding

Restaurant & Brewery Branding

Customer experience and brand loyalty play a critical role in restaurant & brewery branding strategy that leads to long-term success.

Home Services Marketing | Home Services Digital Marketing

Home Services Marketing

Companies in roofing, landscaping, HVAC, plumbing, electrical, cleaning and contracting need optimized home services marketing at a local level.


A creative digital marketing agency focuses on creating strategic engagements with your brand’s audience through search engine optimization (SEO), pay-per-click search engine marketing (SEM), pay-per-click social media marketing, content marketing and email marketing. Digital marketing agencies help shape every interaction between an organization and its audience that happens online. A digital marketing agency also supports business owners and marketing directors as strategic allies to plan the most effective use of our expertise and client budgets to produce optimized digital campaigns that generate worthwhile and measurable results.


Successful creative digital marketing agency services are driven by a holistic and informed up-front strategy. Investments in collateral and digital marketing campaigns should follow a clear vision and work together to achieve tangible objectives beyond simply completing the projects. As a creative digital marketing agency, Luminus helps plan, execute, and optimize these projects into strategic digital interactions with an organization’s audience. Because creative or digital campaigns that aren’t based on strategy are just expensive noise in the market that won’t perform.

Learn more about our strategic digital marketing process