Luminus began as a premiere web design and development agency in the mid-2000s, and has since grown and expanded to include all things digital. Our team includes experts across a variety of digital marketing services, with a laser focus on maximizing the impact that a high-performance website and well-executed digital campaigns can have on the growth of a company. Our strategy-first approach blends branding and digital marketing best practices to identify the strongest opportunities to reach organic and paid performance optimization that generates worthwhile results for our clients.
A creative digital marketing agency like Luminus focuses on creating strategic engagements with your brand’s audience through search engine optimization (SEO), pay-per-click search engine marketing (SEM/PPC), pay-per-click (PPC) social media marketing, content marketing and email marketing. Digital marketing agencies help shape every online interaction between an organization and its audience. A digital marketing agency also supports business owners and marketing directors as strategic allies to plan the most effective use of our expertise and client budgets to produce optimized digital campaigns that generate worthwhile and measurable results.
In short - a digital marketing agency can help you plan and execute your marketing efforts, and measure the many beneficial results. No matter where you're starting from.
Digital marketing unobtrusively engages your audience in an interactive way within search (SEO/SEM), social (Facebook, Instagram, etc.), and email platforms. Many brands benefit from the creation of useful content for online resources, such as blogs, opt-in newsletters and paid promotions as a way to soft-sell to their audiences. Digital marketing agencies are experts at cultivating high-quality, highly-effective content that gets the most out of the promotional dollars spent.Learn More >
Your digital marketing campaigns need strong creative behind them to support the strategy and engage your audience. And strong creative is most effective when it’s born from a properly-branded organization that knows exactly who they are and what they deliver. The best creative work doesn't have to simply be the catchiest or the funniest - it’s the work that truly showcases your organization and lets it shine in the eyes of your audience. At Luminus, we merge creative prowess with digital marketing expertise.Learn More >
You need a holistic strategy for the brand that defines its place in the market. Your brand must confidently define its core message and adhere to a unified visual identity. Our creative digital marketing agency offers valuable outside perspectives. We help shape brand strategy from scratch or reassess existing brand strategies, ensuring that they align with the company’s goals in their market.Learn More >
Healthcare practices in the Primary Care, Orthopedics, Physical Therapy, Chiropractic, etc segments of the market need to take a personalized approach to connecting with their patients. Relevant brand messaging paired with content focused around not just the specialities of the company, but the practitioner's approach to care is what's necessary to move the needle for your practice.Learn More >
Child care companies need to instill trust with parents from the first touch. A professional brand, confident messaging, and a top-notch in-person experience for parents and children is the foundation for that trust. Child care brands need to appeal to a child, but feel evolved enough for an adult.Learn More >
Companies in the roofing, landscaping, HVAC, plumbing, electrical, cleaning and contracting industries need optimized digital marketing at a local level. Digital marketing for home services companies needs to include a localized approach to Search Engine Optimization, Google My Business management, targeted Search Engine Marketing, and a customer-first website that drives lead generation through customer education and self-service contact methods.Learn More >
Restaurant and brewery branding is the key to crafting a remarkable customer experience that's built to grow brand loyalty and play a critical role in the long-term success of a business in the hospitality industry. Crafting a fully-formed brand paves a uniform path for all brand elements, from menus to murals to merchandise, to work together alongside a brand’s main public asset, their website.Learn More >
We bring out the story behind each brand in optimized building materials marketing campaigns that build loyalty and get audiences excited to engage. We’ve uncovered a deep understanding of how strategy and optimized creative can truly set a brand apart from its competition, and an admiration for building materials marketing as a whole. Pairing this approach with the execution of a high performance website and measurable digital marketing campaigns allows for a confident and successful approach to the market.Learn More >
Dental practices are very community driven businesses. To fully tap into this local and regional business model, a patient centric approach to content, social media, and search is key. A dentist has the ability to support the community through content and engagements that educate and support patient needs. The foundation is set with an easy-to-understand website providing hyper-relevant information that makes the process of understanding and acquiring dental care easy.Learn More >
Whether it’s your first time jumping into digital marketing or you’re taking another crack at it now that you’re more prepared, there’s still a lot to be considered to ensure your initiatives are successful. Strategizing …Read More
There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.” This is usually an indication …Read More
Let’s be honest. When it comes to marketing, there is always an upfront cost to strategy, creative, and management of campaign efforts. Beyond that realization is the real question, what investment in time and money …Read More
“Content is King.” We’ve all heard this phrase. It became the mantra of savvy marketers sometime in the neighborhood of 8 years ago, and though the phrase is now tired, the message still rings true. …Read More
An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves …Read More
From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story …Read More
If strategic creative and an optimized approach to a website with measurable digital marketing campaigns are part of your needs for your organization, give us a call at (716) 332-1640 x2 or email us using the form below!