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Digital marketing agency services.

Expert in all things digital

Luminus began as a premiere web design and development agency in the mid-2000s, and has since grown and expanded to include all things digital. Our team includes experts across a variety of digital marketing services, with a laser focus on maximizing the impact that a high-performance website and well-executed digital campaigns can have on the growth of a company. Our strategy-first approach blends branding and digital marketing best practices to identify the strongest opportunities to reach organic and paid performance optimization that generates worthwhile results for our clients.

Digital Marketing Agency Services | Digital Marketing Company Buffalo, NY | SEO, SEM, PPC, Social Media Advertising Drop-Shadow Pattern

Targeted, Cost-Effective Advertising.

How can a digital marketing agency help me?

A creative digital marketing agency like Luminus focuses on creating strategic engagements with your brand’s audience through search engine optimization (SEO), pay-per-click search engine marketing (SEM/PPC), pay-per-click (PPC) social media marketing, content marketing and email marketing. Digital marketing agencies help shape every online interaction between an organization and its audience. A digital marketing agency also supports business owners and marketing directors as strategic allies to plan the most effective use of our expertise and client budgets to produce optimized digital campaigns that generate worthwhile and measurable results.

In short - a digital marketing agency can help you plan and execute your marketing efforts, and measure the many beneficial results. No matter where you're starting from.

Digital Marketing

Digital marketing unobtrusively engages your audience in an interactive way within search (SEO/SEM), social (Facebook, Instagram, etc.), and email platforms. Many brands benefit from the creation of useful content for online resources, such as blogs, opt-in newsletters and paid promotions as a way to soft-sell to their audiences. Digital marketing agencies are experts at cultivating high-quality, highly-effective content that gets the most out of the promotional dollars spent.

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Creative Production

Your digital marketing campaigns need strong creative behind them to support the strategy and engage your audience. And strong creative is most effective when it’s born from a properly-branded organization that knows exactly who they are and what they deliver. The best creative work doesn't have to simply be the catchiest or the funniest - it’s the work that truly showcases your organization and lets it shine in the eyes of your audience. At Luminus, we merge creative prowess with digital marketing expertise.

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Branding & Strategy

You need a holistic strategy for the brand that defines its place in the market. Your brand must confidently define its core message and adhere to a unified visual identity. Our creative digital marketing agency offers valuable outside perspectives. We help shape brand strategy from scratch or reassess existing brand strategies, ensuring that they align with the company’s goals in their market.

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Healthcare Child Care Home Services Restaurants & Breweries Building Materials Dentistry

How We Help


Healthcare practices in the Primary Care, Orthopedics, Physical Therapy, Chiropractic, etc segments of the market need to take a personalized approach to connecting with their patients. Relevant brand messaging paired with content focused around not just the specialities of the company, but the practitioner's approach to care is what's necessary to move the needle for your practice.

Healthcare Digital Marketing | Healthcare Digital Agency | Healthcare Web Design | Healthcare Graphic Design

How We Help

Child Care

Child care companies need to instill trust with parents from the first touch. A professional brand, confident messaging, and a top-notch in-person experience for parents and children is the foundation for that trust. Child care brands need to appeal to a child, but feel evolved enough for an adult.

Child Care Digital Marketing | Child Care Digital Agency | Child Care Web Design | Child Care Graphic Design | Digital Marketing Case Studies

How We Help

Home Services

Companies in the roofing, landscaping, HVAC, plumbing, electrical, cleaning and contracting industries need optimized digital marketing at a local level. Digital marketing for home services companies needs to include a localized approach to Search Engine Optimization, Google My Business management, targeted Search Engine Marketing, and a customer-first website that drives lead generation through customer education and self-service contact methods.

Home Services Digital Marketing | Roofing Digital Marketing | HVAC Digital Marketing | Roofing Web Design | HVAC Web Design

How We Help

Restaurants & Breweries

Restaurant and brewery branding is the key to crafting a remarkable customer experience that's built to grow brand loyalty and play a critical role in the long-term success of a business in the hospitality industry. Crafting a fully-formed brand paves a uniform path for all brand elements, from menus to murals to merchandise, to work together alongside a brand’s main public asset, their website.

Restaurant Branding | Brewery Branding | Restaurant Web Design | Brewery Web Design

How We Help

Building Materials

We bring out the story behind each brand in optimized building materials marketing campaigns that build loyalty and get audiences excited to engage. We’ve uncovered a deep understanding of how strategy and optimized creative can truly set a brand apart from its competition, and an admiration for building materials marketing as a whole. Pairing this approach with the execution of a high performance website and measurable digital marketing campaigns allows for a confident and successful approach to the market.

Building Materials Marketing | Building Materials Digital Marketing | Building Materials Web Design

How We Help


Dental practices are very community driven businesses. To fully tap into this local and regional business model, a patient centric approach to content, social media, and search is key. A dentist has the ability to support the community through content and engagements that educate and support patient needs. The foundation is set with an easy-to-understand website providing hyper-relevant information that makes the process of understanding and acquiring dental care easy.

Digital Marketing For Dentists | Dental Digital Marketing | Dentist Web Design | Dentist Graphic Design


Digital marketing agency insights from Luminus.

How to Realistically Use Your Digital Marketing Budget
Marketing, Tips & Tricks August 18, 2022 | Tim Bouchard

How to Realistically Use Your Digital Marketing Budget

Whether it’s your first time jumping into digital marketing or you’re taking another crack at it now that you’re more prepared, there’s still a lot to be considered to ensure your initiatives are successful. Strategizing Read More

what is strategic digital marketing services | digital marketing agency
Marketing, Advertising, SEO, Social Media, Web Design July 12, 2022 | Tim Bouchard

What Is Strategic Digital Marketing?

There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.” This is usually an indication Read More

SEO Content vs. SEM Cost-per-Click Value Comparison
SEO, Advertising, Content Marketing, Marketing May 03, 2022 | Tim Bouchard

SEO Content vs. SEM Cost-per-Click Value Comparison

Let’s be honest. When it comes to marketing, there is always an upfront cost to strategy, creative, and management of campaign efforts. Beyond that realization is the real question, what investment in time and money Read More

How to devvelop a content marketing strategy
Content Marketing, Tips & Tricks January 24, 2022 | Tess Felton

How to Develop a Content Writing Strategy

“Content is King.” We’ve all heard this phrase. It became the mantra of savvy marketers sometime in the neighborhood of 8 years ago, and though the phrase is now tired, the message still rings true. Read More

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics
Web Design, Content Marketing, Marketing, SEO, Tips & Tricks January 03, 2022 | Tim Bouchard

Critical Elements For Optimized Landing Page Design

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves Read More

SEM Performance Metrics: Long-Term vs Short-Term Comparisons | Digital Marketing Agency Buffalo
Advertising, Marketing, Tips & Tricks November 29, 2021 | Tim Bouchard

SEM Performance Metrics: Long-Term vs. Short-Term Comparisons

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story Read More

Interested in having our digital marketing agency help with branding and digital marketing services for you?

If strategic creative and an optimized approach to a website with measurable digital marketing campaigns are part of your needs for your organization, give us a call at (716) 332-1640 x2 or email us using the form below!