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Actionable insights from our team of marketing and creative experts to educate and inspire your work.

Are businesses actually ready to care about digital marketing ROI?
Advertising, Branding, Marketing, Web Design January 02, 2024 | Tim Bouchard

Are businesses actually ready to care about digital marketing ROI?

Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed to digital marketing’s meteoric rise Read More

Messaging vs. Copywriting: What's the Difference?
Branding, Content Marketing, Marketing November 09, 2023 | Kellie Mazur

Messaging vs. Copywriting: What’s the Difference?

These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand's overall marketing and strategy. To put it Read More

5 Content Marketing Trends to Watch For in 2024
Content Marketing, Marketing, Social Media, Tips & Tricks October 30, 2023 | Kellie Mazur

5 Content Marketing Trends to Watch For in 2024

What does the new year have in store for content marketing? Here are five trends we have our eyes on. 👀 1. The Continual Rise of AI Let’s start by acknowledging the robot in the room. While Artificial Read More

A Guide to Demand Generation: Boost Awareness and Drive Organic Traffic
Advertising, Branding, Content Marketing, Marketing, SEO, Social Media, Tips & Tricks September 26, 2023 | Tim Bouchard

A Guide to Demand Generation: Boost Awareness and Drive Organic Traffic

Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve a problem they may or Read More

Things I Wish I Wrote: Ally Financial’s
Advertising, Luminus Team, Marketing September 12, 2023 | Kellie Mazur

Things I Wish I Wrote: Ally Financial’s “We’re All Better Off with an Ally” Campaign

A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. This campaign is not hot off the press, in fact it was first launched in 2021. But Read More

Why Branded Search Traffic Should Be Your New Goal
Branding, Marketing, SEO August 29, 2023 | Tim Bouchard

Why Branded Search Traffic Should Be Your New Goal

From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may bring transactional semi-qualified traffic to Read More

These World Cup 2023 Ads Are #GOALS | Women's World Cup 2023 Ads Featured
Advertising, Branding, Marketing August 03, 2023 | Kellie Mazur

These World Cup 2023 Ads Are #GOALS

The FIFA Women’s World Cup is in full swing in Auckland, New Zealand. And brands really got their heads in the game when it came to reaching a newly galvanized set of fans. According to a Read More

Every Barbie Movie Brand Collaboration Ranked
Advertising, Branding, Content Marketing, Marketing, Social Media July 17, 2023 | Kellie Mazur

Every ‘Barbie’ Movie Brand Collaboration Ranked

There are marketing blitzes then there is the 'Barbie' movie rollout. The film, which comes out July 21, has a seemingly endless stream of collaborations with retail partners and marketers. From the perfectly sensible to Read More

Is performance marketing dead?
Marketing, Advertising, Branding, Content Marketing, SEO, Social Media June 23, 2023 | Tim Bouchard

Is performance marketing dead?

Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and decentralization of digital content, marketers Read More

Things I Wish I Wrote: Spectrum Mobile’s “Unlimited $29.99, Next Line Free” Campaign
Advertising, Luminus Team, Marketing April 25, 2023 | Kellie Mazur

Things I wish I wrote: Spectrum Mobile’s “Unlimited $29.99, Next Line Free” campaign.

A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Spectrum Mobile has a current deal offering unlimited data plans for $29.99 with the next line free. Read More