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These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand's overall marketing and strategy. To put it …Read More
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These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand's overall marketing and strategy. To put it …Read More
What does the new year have in store for content marketing? Here are five trends we have our eyes on. 👀 1. The Continual Rise of AI Let’s start by acknowledging the robot in the room. While Artificial …Read More
Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve a problem they may or …Read More
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. This campaign is not hot off the press, in fact it was first launched in 2021. But …Read More
From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may bring transactional semi-qualified traffic to …Read More
The FIFA Women’s World Cup is in full swing in Auckland, New Zealand. And brands really got their heads in the game when it came to reaching a newly galvanized set of fans. According to a …Read More
There are marketing blitzes then there is the 'Barbie' movie rollout. The film, which comes out July 21, has a seemingly endless stream of collaborations with retail partners and marketers. From the perfectly sensible to …Read More
Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and decentralization of digital content, marketers …Read More
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Spectrum Mobile has a current deal offering unlimited data plans for $29.99 with the next line free. …Read More
If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly useful, functional website will slowly …Read More