Marketing

Why SEO and Content Marketing Should Be Done Together

Why SEO and Content Marketing Should Be Done Together

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too “hacky,” or takes too long. In most cases they have some justification for thinking that way, but there are a lot of moving pieces when it comes to SEO, and it often demands more attention than a casual player can provide towards this long-term effort.

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The benefits of being a client-facing agency

The Benefits of being a client-facing agency

One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’

Thankfully, this question didn’t trip me up. It was a skill that I was fairly comfortable with; just pitching my ideas a different way in my previous industry. I could see how that question might shake some people up though; particularly creatives that tend to have all of their time consumed with projects, not client meetings. Clients may also feel the less people in meetings, the better.

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Do Emojis Have a Place In Marketing?

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean something else. The emoji has also actually been around for some time– since 1999, in fact, when the Japanese mobile service provider, NTTDoCoMo coded the first 180 of them. Then, In 2011, Apple made the emoji a permanent part of their iOS keyboard.

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Client Services: A Team Effort at Luminus

Client Services: A Team Effort at Luminus

It’s known that at Luminus, everyone on the team shares the workload and pulls their own weight. However, there’s a trio that keeps the company the well-oiled machine that it is.

(Not to compare the team to the Avengers, but…) Each person has their own strengths and characteristics: and when they assemble, great things can be achieved for the company and our clients.

Over the last six to nine months, owner and CEO, Tim Bouchard (like Nick Fury) began assembling this group together.

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Why Google Reviews are so important for your business

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews has become the new leader in online customer feedback aggregation. More customers and businesses are turning to Google to both find and list important information, such as revised store hours, safety policies, and more.

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Olympics Commercial Round Up


As Americans, we can’t help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games.

As consumers, we can’t help but stay on the couch even when the commercials are airing. Brands are expected to spend a record-setting $1.2 billion in ad sales for this XXXII Olympiad.

Which ones are worth their weight in gold? Here’s our color commentary:

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Lumifam Feature: Tess Felton

As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on each other for support, and we bounce ideas off of each other when we get into creative ruts. While it’s true that each person takes turns leading in their respective ways, there are a few members of the team that truly help guide and lead everyone around them. One such person is our Associate Creative Director (ACD), Tess Felton.

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Why voice and tone matter for your brand

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the physical image they present. A brand also represents itself through the perception they create within people’s minds. Consumers can’t pick up on a brand’s body language, but they can pick up on how the brand communicates in other ways.

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The Value of Branding ROI vs. Advertising ROI

The Value of Branding ROI vs. Advertising ROI

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding and advertising have two very different outcomes that can both be beneficial.

So let’s get really personal with our exploration of this topic and related it back to something almost everyone understands… Coffee. Everyone loves coffee (even if you don’t, just read this anyways).

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Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone gets a trophy” jab that younger generations these days get tagged with, but rather the encouragement to take risks in search for high reward and learn from the mistakes and failures along the way in order to improve against the theory and try again for a better result.

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