The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies.
Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market.
Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey.
In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let’s take a look at the situations and pain points each has while diving into some tactical approaches that can be implemented to support them in their buying journeys.
Luminus Partner & CEO, Tim Bouchard, is launching a daily work day refresher vlog (video blog) on YouTube starting March 4th. The Executive Marketers Minute will dive into topics such as branding, marketing, communication, design, digital, hiring, and more.
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Over the last few months I’ve noticed a trend of strangely formatted posts on LinkedIn getting incredible engagement and landing in my feed. A few things caught my eye, so I decided to take matters into my own hands and run a little test with my own network (whom I don’t post to often, shame on me) to see what types of responses I got.
What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d’être over the last few years. With a core user group of millennial females, its audience can be hard to please. Snapchat is finding this to be especially true since the announcement of their redesign that was announced last month.
Creative restlessness. The concept that launched Luminus when it was two hustlin’ freelancers is the same concept that drives the newest brand interpretation. Co-founders Tim Bouchard and Mike LaDuca have always been driven by feelings of creative restlessness. Feelings that mean good enough never is, and greatness is an ever-evolving target.
Way back when, Tim and Mike were a freelance team creating websites for local businesses. But as they grew, so did Luminus. And as Luminus carved out its place in the Buffalo marketing landscape and became a destination for rising professionals looking for opportunities to explore, expand and exceed expectations, we transformed from a web design agency into something much bigger.
This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I checked my to-do list for the day, scanned through my e-mails to make sure there were no emergencies, and scrolled through my Facebook newsfeed. As I was scrolling through my newsfeed, I found myself watching several seconds of videos that I wasn’t at all interested in including footage from an EDM show, millennials sampling foreign candy, and a profile on a restaurant located half way across the country. It felt like flipping through TV channels of my friend’s interests.
It’s safe to say that I may be addicted to my iPhone and/or social media, but I like to think that I’m just keeping up to date. But, I promise you, it’s not just me. Device obsession is skyrocketing, according to a study by Deloitte done in 2015. I’m curious to see the data from 2016, as I’m sure it hasn’t declined in any way.
A social media profile is a direct extension of your business, and potentially the first point of contact for a large percentage of your audience. Does your social media account look more like a ghost town than a business profile?
If you’re getting lonely on social media, it’s likely that you’re isolating your social media marketing efforts. Believe it or not, your social media campaign needs to be able to communicate who your brand is concisely and accurately.
Values are an extremely important aspect of a successful brand, and social media only emphasizes the necessity for strong values. Through cause-related marketing, it’s possible to build loyal and meaningful relationships with your target audience through social media.