Marketing

Patients arrive at healthcare decisions carrying significant anxiety. They worry about pain, costs, treatment outcomes, and the unknown aspects of medical care. Your website and marketing materials can either amplify…

Your practice’s visibility in an AI-first search landscape depends on more than just having a website. As artificial intelligence reshapes how patients discover healthcare providers, the practices that get found…

Growing your healthcare practice doesn’t have to start with a massive marketing budget. Small and medium-sized practices can attract new patients through strategic, cost-effective approaches that focus on visibility and…

Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed…

These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand’s…

What does the new year have in store for content marketing? Here are five trends we have our eyes on. 👀 1. The Continual Rise of AI Let’s start by…

Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve…

A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. This campaign is not hot off the press, in fact it…

From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may…

The FIFA Women’s World Cup is in full swing in Auckland, New Zealand. And brands really got their heads in the game when it came to reaching a newly galvanized…