The benefits of being a client-facing agency

The Benefits of being a client-facing agency

One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’

Thankfully, this question didn’t trip me up. It was a skill that I was fairly comfortable with; just pitching my ideas a different way in my previous industry. I could see how that question might shake some people up though; particularly creatives that tend to have all of their time consumed with projects, not client meetings. Clients may also feel the less people in meetings, the better.

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Luminus snagged six silver awards at this year’s AAF Buffalo ADDYs

This year’s ADDYs was brought out of the underground and held outside for the first time – at the Transit Drive-In. 

The “Adfamous” AAF Buffalo ADDYs brought a bit of Hollywood glam to this year’s unconventional awards show, with cameo appearances from several stars in showbiz, interspersed with some old-school movie theater ads.

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A Copywriter’s First Addys

I am an enthusiastic award skeptic.

I wish I could say that I’m one of those English majors who always knows the answers to the Shakespeare clues in crossword puzzles, but the truth is that my down time mostly alternates between internet TV and internet news. This is to say that I am well aware that most Hollywood awards are bought – in fact, most of them are the result of extremely targeted marketing campaigns. This does not stop me from spending weeks prepping to watch the Oscars each year.

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I hate the American Advertising Awards a little bit. Here’s why.

As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d’oeuvres and an open bar and you’ll probably have a good time.

As a professional showcase, they’re unmatched. You show all their best work on the big screen and you’ll probably end up motivated and inspired. Long story short, there was a lot of talent in that room.

Despite how proud I might be to be part of that community, though, it’s hard not to go there and feel a little small.

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The Top 4 Ads in District 2, Says the AAF

We won a silver AAF District 2 Addy for our work for Druthers!

We actually found that out a while ago, but we just got the award today.

What we also got was the showbook that features all of the AAF District 2 winners, and they’re awesome.

We’re proud to mentioned in the same breath as a lot of these folks and we’d like to run down the best in show for you.

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WordCamp Buffalo 2016 Recap

Another WordCamp Buffalo conference has come and gone. Congratulations to Ron BrennanDominic LicataAndy StapleBen Dunkle, and Michelle Ames for organizing a great event.

This year was special for me for two reasons; First, I spoke at this year’s event, so I had a completely different (and amazing) experience than year’s past. Second, the event was at UB’s Center For the Arts (CFA) where I spent mosts of my time in undergrad as a Media Study major.

I’m going to try and hang onto the inspiration and enthusiasm I felt at this WordCamp in the design/dev track since I’m gradually becoming disconnected from production the more I get into speaking/writing about and handling our own small business and pricing tasks.

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Just Be You

Hi, I’m Amanda….a rookie here at LUMINUS! What I mean by that is that i’m a new intern here and I would like to share with you my experience so far and why you should also become an intern here at LUMINUS!

Go out and meet people, make connections, and show that you are really into what you love.

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Rants of a Reflective Rookie

Hello There.

I’m Shakeel.

The fancy jargon for what I’ve been gaining experience in at LUMINUS is called Digital Marketing.

I must say that I learned quite a few things that I couldn’t otherwise at that 40-hour thing known as my current job.

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We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo

We got our hands on the breakdown of this year’s regional Addy’s winners from Buffalo.

Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, we go up against 13 other clubs in our district (District 2 of the American Advertising Federation). That includes DC, Albany, Philadelphia, Baltimore and other major metros.

So we’re really proud to see Buffalo out there killing the game. To our peers: congratulations! Buffalo rules and so do you. We’re really proud to be a part of this community.

This blog post runs down the just the professional winners for now.

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This is What It’s Like to Win Gold at the American Advertising Awards

1. You and a handful of your best friends get dressed to the nines and show up at the Statler.

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