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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

The Benefits of being a client-facing agency
Community, Luminus Team, Marketing, Tips & Tricks October 22, 2021 | Elizabeth Fuhrmann

The Benefits of Being a Client-Facing Agency

One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’ Thankfully, this question didn’t trip me up. It Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

The Benefits of being a client-facing agency
Community, Luminus Team, Marketing, Tips & Tricks October 22, 2021 | Elizabeth Fuhrmann

The Benefits of Being a Client-Facing Agency

One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’ Thankfully, this question didn’t trip me up. It Read More

Luminus snagged six silver awards at this year's AAF Buffalo ADDYs
Advertising, Branding, Buffalo, Community, Press Releases March 22, 2021 | Tim Bouchard

Luminus Snagged Six Silver Awards At This Year’s AAF Buffalo ADDYs

This year’s ADDYs was brought out of the underground and held outside for the first time - at the Transit Drive-In.  The “Adfamous” AAF Buffalo ADDYs brought a bit of Hollywood glam to this year’s unconventional Read More

A Copywriter's First Addys
Advertising, Buffalo, Community March 02, 2018 | Tess Felton

A Copywriter’s First Addys

I am an enthusiastic award skeptic. I wish I could say that I’m one of those English majors who always knows the answers to the Shakespeare clues in crossword puzzles, but the truth is that Read More

I hate the American Advertising Awards a little bit. Here's why.
Advertising, Buffalo, Community, Random March 13, 2017 | Dan Bauer

I hate the American Advertising Awards a little bit. Here’s why.

As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d'oeuvres and an open bar and you’ll probably have a good time. As a professional showcase, they’re unmatched. Read More

Community, Press Releases June 16, 2016 | Dan Bauer

The Top 4 Ads in District 2, Says the AAF

We won a silver AAF District 2 Addy for our work for Druthers! We actually found that out a while ago, but we just got the award today. What we also got was the showbook that features all of Read More

Buffalo, Community, Web Design May 02, 2016 | Tim Bouchard

WordCamp Buffalo 2016 Recap

Another WordCamp Buffalo conference has come and gone. Congratulations to Ron Brennan, Dominic Licata, Andy Staple, Ben Dunkle, and Michelle Ames for organizing a great event. This year was special for me for two reasons; First, I spoke at this year’s event, Read More

Community, Random April 19, 2016

Just Be You

Hi, I’m Amanda….a rookie here at LUMINUS! What I mean by that is that i’m a new intern here and I would like to share with you my experience so far and why you should Read More

Community, Random April 19, 2016 | Shakeel Alexander

Rants of a Reflective Rookie

Hello There. I'm Shakeel. The fancy jargon for what I've been gaining experience in at LUMINUS is called Digital Marketing. I must say that I learned quite a few things that I couldn’t otherwise at that 40-hour thing Read More

Advertising, Branding, Buffalo, Community, Press Releases, Web Design April 13, 2016

We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo

We got our hands on the breakdown of this year's regional Addy's winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, Read More

Advertising, Branding, Community, Design, Web Design March 07, 2016 | Dan Bauer

This is What It’s Like to Win Gold at the American Advertising Awards

1. You and a handful of your best friends get dressed to the nines and show up at the Statler. 2. You admire the chandeliers; you admire the staggering assembly of talent; you admire the generous Read More