Web Design

How To Make A Website One Of Your Best Marketing Tools

How To Make A Website One Of Your Best Marketing Tools

It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, and performance-based marketing opportunities that can have really impactful returns for businesses of all sizes.

Inbound marketing positions your website as one of your best marketing tools to fuel business growth. This article outlines how to make a website that is ready to perform for you.

Read More

Critical Elements For Optimized Landing Page Design

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves website owners wondering why nobody is visiting the page, why it doesn’t rank for any keywords, and most importantly why doesn’t it convert?

In this article, we’re going to break down the critical elements that contribute to an optimized landing page design that delivers results.

Read More

The Google Page Experience Algorithm Update’s Impact on SEO

The Google Page Experience Algorithm Update's Impact on SEO | Google Lighthouse Developer Tools | Google PageSpeed

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in its search results. The Google Page Experience update is heavily dependent on the technical aspects of a page’s performance. So what does all this mean for your website’s rankings?

Read More

Luminus Earns Three Silvers at 2019 ADDYs

This year’s AAF Buffalo “Saints + Sinners” ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry.

Read More

Shedding Light On A New Luminus

Creative restlessness. The concept that launched Luminus when it was two hustlin’ freelancers is the same concept that drives the newest brand interpretation. Co-founders Tim Bouchard and Mike LaDuca have always been driven by feelings of creative restlessness. Feelings that mean good enough never is, and greatness is an ever-evolving target.

Way back when, Tim and Mike were a freelance team creating websites for local businesses. But as they grew, so did Luminus. And as Luminus carved out its place in the Buffalo marketing landscape and became a destination for rising professionals looking for opportunities to explore, expand and exceed expectations, we transformed from a web design agency into something much bigger.

Read More

WordCamp Buffalo 2016 Recap

Another WordCamp Buffalo conference has come and gone. Congratulations to Ron BrennanDominic LicataAndy StapleBen Dunkle, and Michelle Ames for organizing a great event.

This year was special for me for two reasons; First, I spoke at this year’s event, so I had a completely different (and amazing) experience than year’s past. Second, the event was at UB’s Center For the Arts (CFA) where I spent mosts of my time in undergrad as a Media Study major.

I’m going to try and hang onto the inspiration and enthusiasm I felt at this WordCamp in the design/dev track since I’m gradually becoming disconnected from production the more I get into speaking/writing about and handling our own small business and pricing tasks.

Read More

What To Expect When You’re Expecting A Responsive Website

This article is intended not for those who work on the web, but for those who are hiring someone to build a responsive website for them. This article will help explain to business owners *how* there responsive website will work and answer some of the common questions we get on a regular basis on the nature of responsive websites.

Congratulations! Not only were you smart enough to invest in a new website, you were smart enough to hire someone who can build you a responsive web design!

There are a myriad of reasons to make sure your website is responsive, but since you are already convinced, I won’t bother re listing all of the benefits here.

When it is time for you to review the build of your new site, it can be a little overwhelming to know what’s normal and what is something that needs to be addressed. But how are you supposed to know?

Read More

Accurately Quote Design Using Golden Mean Pricing [eBook]

We’ve all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a sit down that you have to digest and turn into a proposal that breaks down the scope of work and cost. Now you’re knee deep in the sales process faced with the challenge of assigning a price to a project requiring a range of creative services.

Read More

We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo

We got our hands on the breakdown of this year’s regional Addy’s winners from Buffalo.

Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, we go up against 13 other clubs in our district (District 2 of the American Advertising Federation). That includes DC, Albany, Philadelphia, Baltimore and other major metros.

So we’re really proud to see Buffalo out there killing the game. To our peers: congratulations! Buffalo rules and so do you. We’re really proud to be a part of this community.

This blog post runs down the just the professional winners for now.

Read More

Combining SVG & Contour Drawing to Make Druthers Druthers

The Project: Create a vertical scrolling animation that tells the origin story of the Druthers brewpub in Saratoga Springs, NY.

The Idea: Use SVG animation to create an interactive experience that still performs well across a range of devices.

The Problem: We’d never done anything like it before.

Read More