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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Marketing, SEO, Tips & Tricks, Web Design March 14, 2022 | Tess Felton

Website Content Planning: The Key to Writing Better Copy for Websites

When it’s time to rebuild or update your website, everyone has a sense of the basics: we need someone to design it, someone to build it, and stuff to put on the pages. From there, it Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Marketing, SEO, Tips & Tricks, Web Design March 14, 2022 | Tess Felton

Website Content Planning: The Key to Writing Better Copy for Websites

When it’s time to rebuild or update your website, everyone has a sense of the basics: we need someone to design it, someone to build it, and stuff to put on the pages. From there, it Read More

Benefits of a Website Redesign: Our Website Autobiography | Luminus Website Redesigns
Branding, SEO, Web Design February 28, 2022 | Tim Bouchard

Benefits of a Website Redesign: Our Website Autobiography

Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a commonly dreaded topic and the Read More

How To Make A Website One Of Your Best Marketing Tools
Design, Marketing, Tips & Tricks, Web Design January 17, 2022 | Tim Bouchard

How To Make A Website One Of Your Best Marketing Tools

It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, Read More

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics
Content Marketing, Marketing, SEO, Tips & Tricks, Web Design January 03, 2022 | Tim Bouchard

Critical Elements For Optimized Landing Page Design

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves Read More

The Google Page Experience Algorithm Update's Impact on SEO | Google Lighthouse Developer Tools | Google PageSpeed
Marketing, SEO, Web Design December 13, 2021 | Tim Bouchard / John Connelly

The Google Page Experience Algorithm Update’s Impact on SEO

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in Read More

Luminus Earns Three Silvers at 2019 ADDYs
Buffalo, Design, Press Releases, Web Design March 04, 2019 | Tim Bouchard

Luminus Earns Three Silvers at 2019 ADDYs

This year's AAF Buffalo "Saints + Sinners" ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry. As we have each year, the Read More

Buffalo, Community, Web Design May 02, 2016 | Tim Bouchard

WordCamp Buffalo 2016 Recap

Another WordCamp Buffalo conference has come and gone. Congratulations to Ron Brennan, Dominic Licata, Andy Staple, Ben Dunkle, and Michelle Ames for organizing a great event. This year was special for me for two reasons; First, I spoke at this year’s event, Read More

Design, Tips & Tricks, Web Design May 01, 2016 | Dan Bauer / Tommy Creenan

What To Expect When You’re Expecting A Responsive Website

This article is intended not for those who work on the web, but for those who are hiring someone to build a responsive website for them. This article will help explain to business owners *how* Read More

Branding, Design, Tips & Tricks, Web Design April 26, 2016 | Tim Bouchard

Accurately Quote Design Using Golden Mean Pricing [eBook]

We've all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a sit down that you have Read More

Advertising, Branding, Buffalo, Community, Press Releases, Web Design April 13, 2016

We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo

We got our hands on the breakdown of this year's regional Addy's winners from Buffalo. Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, Read More