Press Releases

Shedding Light On A New Luminus

Creative restlessness. The concept that launched Luminus when it was two hustlin’ freelancers is the same concept that drives the newest brand interpretation. Co-founders Tim Bouchard and Mike LaDuca have always been driven by feelings of creative restlessness. Feelings that mean good enough never is, and greatness is an ever-evolving target.

Way back when, Tim and Mike were a freelance team creating websites for local businesses. But as they grew, so did Luminus. And as Luminus carved out its place in the Buffalo marketing landscape and became a destination for rising professionals looking for opportunities to explore, expand and exceed expectations, we transformed from a web design agency into something much bigger.

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Tim’s Going to be on Businessology!

Mark your calendars! Luminus’ very own Tim Bouchard is scheduled to appear on the Businessology podcast on Wednesday, July 20th.

Businessology is a podcast hosted by CPA Jason Blumer, aimed at helping creatives run their businesses more effectively. Through real examples of agencies “figuring it out”, he helps agencies do better work by working better. On this episode of Businessology, Tim will discuss his recent eBook, Golden Mean Pricing.

Golden Mean Pricing provides guidance on pricing creative projects for freelancers and small business owners. Check it out here.

The Top 4 Ads in District 2, Says the AAF

We won a silver AAF District 2 Addy for our work for Druthers!

We actually found that out a while ago, but we just got the award today.

What we also got was the showbook that features all of the AAF District 2 winners, and they’re awesome.

We’re proud to mentioned in the same breath as a lot of these folks and we’d like to run down the best in show for you.

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We Are Very, Very Proud of the District 2 Regional Addy Winners from Buffalo

We got our hands on the breakdown of this year’s regional Addy’s winners from Buffalo.

Regionals are a big deal. Locally, we all go up against each other, which is exciting and inspiring and intoxicating. Regionally, we go up against 13 other clubs in our district (District 2 of the American Advertising Federation). That includes DC, Albany, Philadelphia, Baltimore and other major metros.

So we’re really proud to see Buffalo out there killing the game. To our peers: congratulations! Buffalo rules and so do you. We’re really proud to be a part of this community.

This blog post runs down the just the professional winners for now.

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Luminus Media adds Digital Marketing Director Dan Bauer to the Team!

Luminus is excited to announce the addition of our new digital marketing director Dan Bauer!

Dan will be steering the ship for all our digital marketing efforts! He’ll be guiding clients through the seas of Search Engine Optimization, Search Advertising, and Content Marketing.

Tim Bouchard joins Buffalo Ad Club Board of Directors

Earlier this year Tim was voted to the Board of Directors for the Advertising Club of Buffalo. In July preparations for the new calendar year (for the club) began and this month starts the launch of the 2015-2016 club calendar. Tim will be helping with AdLab events, Web/Communications, and general club promotion/membership.

The New LUMINUS! Branding and Digital Marketing for All!

In 2007 Mike and I started a journey in the world of creative services. We saw an opportunity to work together and strengthen each other’s talents as well as offer top notch talent to budding and growing local businesses. It was wild, unpredictable, and kept us on our toes.

In 2010 we made it official, registering the joint brand name Luminus Media. We signed on for some shared office space on Elmwood and started promoting ourselves as an official team. We developed some close business relationships and started to acquire more established and recognizable clients. It was really fun!

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Luminus Media adds Designer John P English to the Team!

Luminus media is excited to announce the addition of our newest designer John P English!

John will be getting very involved in branding, concepting, & print design. Our clients will get to know him very well and we’re super excited about it!

Luminus earns a 2015 Gold Addy

We’re proud to announce that Luminus Media earned a Gold award at the 2015 WNY ADDYs in the Digital Advertising Services category. Our work on the Montante Solar website & online animation stood out from the competition for the 2014 work year.

Award Credits:

  • Design: Mike LaDuca, Josh Mullin
  • Web Coding & Animation: Tommy Creenan
  • Programming: Tim Bouchard
  • And everyone else, because we get feedback from our entire team before presenting & releasing work

Needless to say, being our first time entered into the ADDYs, we’re thrilled and can’t wait to make more great work this year that we’ll enter into next year’s show!

Shout out to Christian Campos at T.M. Montane for his enthusiasm and freedom to let us explore creative ways to present the world of solar energy to the world. It certainly paid off!

View the site, starting with the awesome “How Solar Works” page here: http://www.montantesolar.com/how-solar-works

Luminus Media’s Epic 2014 Recap!

HAPPY NEW YEAR!

It was an AMAZING year at Luminus Media in 2014! We worked on some stellar projects like the Crown Energy Services website & commercial videos and the Gintzler International family of websites (4 in total) for their rebranding effort. We did some new killer animations for one of the Montante websites for Montante Solar’s “How Solar Works” page.

Along the way we also doubled our staff welcoming Josh, Katie, and John to the team. We doubled our completed projects in all areas of design and marketing that we produce. We also expanded our service offerings to become more of a complete solution for businesses in need of initial branding, re-branding, or design specific support for all of their visual assets.

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