“Content is King.” We’ve all heard this phrase. It became the mantra of savvy marketers sometime in the neighborhood of 8 years ago, and though the phrase is now tired, the message still rings true. So you know you need content, but what does that mean? And why?
It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, and performance-based marketing opportunities that can have really impactful returns for businesses of all sizes.
Inbound marketing positions your website as one of your best marketing tools to fuel business growth. This article outlines how to make a website that is ready to perform for you.
An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves website owners wondering why nobody is visiting the page, why it doesn’t rank for any keywords, and most importantly why doesn’t it convert?
In this article, we’re going to break down the critical elements that contribute to an optimized landing page design that delivers results.
From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story about a campaign’s struggles and successes at any given time.
So what are these high-level SEM performance metrics then? Let’s break them down!
We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too “hacky,” or takes too long. In most cases they have some justification for thinking that way, but there are a lot of moving pieces when it comes to SEO, and it often demands more attention than a casual player can provide towards this long-term effort.
One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’
Thankfully, this question didn’t trip me up. It was a skill that I was fairly comfortable with; just pitching my ideas a different way in my previous industry. I could see how that question might shake some people up though; particularly creatives that tend to have all of their time consumed with projects, not client meetings. Clients may also feel the less people in meetings, the better.
Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean something else. The emoji has also actually been around for some time– since 1999, in fact, when the Japanese mobile service provider, NTTDoCoMo coded the first 180 of them. Then, In 2011, Apple made the emoji a permanent part of their iOS keyboard.
Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews has become the new leader in online customer feedback aggregation. More customers and businesses are turning to Google to both find and list important information, such as revised store hours, safety policies, and more.
When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the physical image they present. A brand also represents itself through the perception they create within people’s minds. Consumers can’t pick up on a brand’s body language, but they can pick up on how the brand communicates in other ways.
There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So when it comes to rebranding the company to meet the needs of an evolving market, shifting customer base, and innovations in technology, the idea of updating the look and feel of the brand, especially the logo, triggers fear of losing business due to changing the brand.