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Tips & Tricks

Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

5 Mistakes You’re Making When Writing Your Website Copy
Content Marketing, Tips & Tricks, Web Design August 22, 2023 | Tess Felton

5 Mistakes You’re Making When Writing Your Website Copy

Every new website includes what we call "content" - the stuff that goes on every page. Website content can be broken down into two oversimplified categories: graphics and copy. And while it’s simple in theory, Read More

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5 Mistakes You’re Making When Writing Your Website Copy
Content Marketing, Tips & Tricks, Web Design August 22, 2023 | Tess Felton

5 Mistakes You’re Making When Writing Your Website Copy

Every new website includes what we call "content" - the stuff that goes on every page. Website content can be broken down into two oversimplified categories: graphics and copy. And while it’s simple in theory, Read More

Custom WordPress Theme vs. Theme Builder: Pros & Cons
Tips & Tricks, Web Design July 24, 2023 | Tim Bouchard

Custom WordPress Theme vs. Theme Builder: Pros & Cons

WordPress is the most popular website Content Management System (CMS) in the world as the back-end solution accounting for 43% of all websites online. WordPress comes with many benefits such as easy content updates, vast Read More

Does your website fail Google Page Experience?
SEO, Tips & Tricks, Web Design May 26, 2023 | Tim Bouchard

Does your website fail Google Page Experience now?

In 2021 Google Page Experience was introduced in Search Console. It initially had a minimum traffic requirement so it mostly affected larger sites. Then in March of 2023, the minimum threshold was reduced and a Read More

Better brainstorms: where bad ideas reign supreme.
Tips & Tricks, Random April 04, 2023 | Tess Felton

Better brainstorms: where bad ideas reign supreme.

People love to say there are “no bad ideas” in brainstorming. This is a lie. There are plenty of bad ideas in brainstorming. In fact, your brainstorms should be mostly bad ideas. It’s not about pretending every idea Read More

The Secret to More Website Longevity? Better Site Mapping.
Web Design, Marketing, Tips & Tricks March 16, 2023 | Tess Felton

The secret to more website longevity? Better site mapping.

If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly useful, functional website will slowly Read More

SEO Performance Metrics: What's Important?
SEO, Content Marketing, Marketing, Tips & Tricks January 23, 2023 | Tim Bouchard

SEO Performance Metrics: What’s Important?

Search Engine Optimization (SEO) is the lifeblood of a website. Without direct transparency from search engines like Google about what can be done to improve search visibility, website owners find themselves in quite a mysterious Read More

Are you prepared to handle an SEO emergency?
SEO, Marketing, Tips & Tricks, Web Design December 19, 2022 | Tim Bouchard

Are you prepared to handle an SEO emergency?

What would you do if your website dropped off the face of the earth or in this case Google? It’s possible. Search engines like Google are constantly updating their rules and algorithms to improve their Read More

What are content-driven organic one-line Google sitelinks?
SEO, Content Marketing, Marketing, Tips & Tricks, Web Design October 24, 2022 | Tim Bouchard

What are content-driven organic one-line Google sitelinks?

These days, the “golden goose” of SEO work is achieving snippets for your #1 ranked pages, but sitelinks have always played an important role in gaining the attention of search users and earning their click. Read More

What’s in a Home Page: Facts & Myths
Web Design, SEO, Tips & Tricks October 18, 2022 | Tess Felton

What’s in a Home Page: Facts & Myths

The home page is one of the most misunderstood pages of modern websites. In some ways the most critical page, in other ways a skipped-over obligatory page, your homepage serves a few specific purposes - Read More

How to Realistically Use Your Digital Marketing Budget
Marketing, Tips & Tricks August 18, 2022 | Tim Bouchard

How to Realistically Use Your Digital Marketing Budget

Whether it’s your first time jumping into digital marketing or you’re taking another crack at it now that you’re more prepared, there’s still a lot to be considered to ensure your initiatives are successful. Strategizing Read More