Tips & Tricks

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So when it comes to rebranding the company to meet the needs of an evolving market, shifting customer base, and innovations in technology, the idea of updating the look and feel of the brand, especially the logo, triggers fear of losing business due to changing the brand.

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The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies.

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Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market.

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Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey.

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What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d’être over the last few years. With a core user group of millennial females, its audience can be hard to please. Snapchat is finding this to be especially true since the announcement of their redesign that was announced last month. 

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Being a brand is hard, being a person is hard, in 2016 it seems like we’re all balancing on a tightrope with only our big toe. Make a mistake, and you bet someone will be there to point it out. You’re being watched and criticized more than ever before. You know, Benjamin Franklin said “by failing to prepare, you’re preparing to fail”, but I like to think of it as “anticipating crisis”. This might make you feel like a debbie-downer (or me sound like a pessimist), but it’s crucial to think about the potential opportunities for failure so that you can swiftly avoid them and be successful.

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From the time I was a little girl and throughout my undergraduate studies, I dreamt of being a professional creative writer. In grade school, I would read every book I could get my hands on. In high school, I scribbled through journals with short stories. In college, I fell in love with poetry. So, how did I end up writing ads, websites and blogs for businesses? No regrets here, I love what I do. Writing web content has helped me become more organized, more efficient and more creative. You may be struggling to maintain your creative energy as a content writer, I’m here to help you create better work.

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This article is intended not for those who work on the web, but for those who are hiring someone to build a responsive website for them. This article will help explain to business owners *how* there responsive website will work and answer some of the common questions we get on a regular basis on the nature of responsive websites.

Congratulations! Not only were you smart enough to invest in a new website, you were smart enough to hire someone who can build you a responsive web design!

There are a myriad of reasons to make sure your website is responsive, but since you are already convinced, I won’t bother re listing all of the benefits here.

When it is time for you to review the build of your new site, it can be a little overwhelming to know what’s normal and what is something that needs to be addressed. But how are you supposed to know?

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There is a plethora of creative jobs out there in the design and development world. Each possesses a different experience or angle that appeals to various talent and personality types. No matter where you fit into this scenario, there are a few ways to make sure you stand out when you apply for your dream job at any one of these companies.

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In the creative services world there are generally two types of personalities, both equally valuable and essential to the ecosystem of our industry; business principals and creative talent. In the freelance world these roles combine and sometimes collide. In the small business world these roles blend together, but eventually start to find some separation as a company grows.

In my past, I’ve spent time in each one of these roles as a participant in this industry; employee, freelancer, and business owner. I’ve learned how each role contributes to producing great work.

For those of you drawn to the direction of starting and growing a creative business, this post is for you. There’s lots to consider when you decide to grow a business beyond yourself and take the leap from being an employee or a freelancer being fed funnel work from a larger agency or partner.

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