Tips & Tricks

Do Emojis Have a Place In Marketing?

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean something else. The emoji has also actually been around for some time– since 1999, in fact, when the Japanese mobile service provider, NTTDoCoMo coded the first 180 of them. Then, In 2011, Apple made the emoji a permanent part of their iOS keyboard.

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Why Google Reviews are so important for your business

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews has become the new leader in online customer feedback aggregation. More customers and businesses are turning to Google to both find and list important information, such as revised store hours, safety policies, and more.

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Why voice and tone matter for your brand

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the physical image they present. A brand also represents itself through the perception they create within people’s minds. Consumers can’t pick up on a brand’s body language, but they can pick up on how the brand communicates in other ways.

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How to Approach Rebranding Logo Design For a Well-Known Brand

How to Approach Rebranding Logo Design For a Well-Known Brand

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So when it comes to rebranding the company to meet the needs of an evolving market, shifting customer base, and innovations in technology, the idea of updating the look and feel of the brand, especially the logo, triggers fear of losing business due to changing the brand.

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How To Support Building Materials Distributor Marketing

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies.

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What’s Included in a Strategic Marketing Plan Process

What's Included In A Strategic Marketing Process

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market.

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Building Materials Marketing Conversion Tactics

Building Materials Marketing Conversion Tactics

Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey.

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Snapchat’s Update Explained

Snapchat Update Explained

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d’être over the last few years. With a core user group of millennial females, its audience can be hard to please. Snapchat is finding this to be especially true since the announcement of their redesign that was announced last month. 

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Anticipating Crisis

Being a brand is hard, being a person is hard, in 2016 it seems like we’re all balancing on a tightrope with only our big toe. Make a mistake, and you bet someone will be there to point it out. You’re being watched and criticized more than ever before. You know, Benjamin Franklin said “by failing to prepare, you’re preparing to fail”, but I like to think of it as “anticipating crisis”. This might make you feel like a debbie-downer (or me sound like a pessimist), but it’s crucial to think about the potential opportunities for failure so that you can swiftly avoid them and be successful.

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3 Ways to Stay Creative as a Content Writer

From the time I was a little girl and throughout my undergraduate studies, I dreamt of being a professional creative writer. In grade school, I would read every book I could get my hands on. In high school, I scribbled through journals with short stories. In college, I fell in love with poetry. So, how did I end up writing ads, websites and blogs for businesses? No regrets here, I love what I do. Writing web content has helped me become more organized, more efficient and more creative. You may be struggling to maintain your creative energy as a content writer, I’m here to help you create better work.

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