Content Marketing

How to Develop a Content Writing Strategy

How to Develop a Content Writing Strategy | Content Marketing Strategy

“Content is King.” We’ve all heard this phrase. It became the mantra of savvy marketers sometime in the neighborhood of 8 years ago, and though the phrase is now tired, the message still rings true. So you know you need content, but what does that mean? And why?

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Critical Elements For Optimized Landing Page Design

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves website owners wondering why nobody is visiting the page, why it doesn’t rank for any keywords, and most importantly why doesn’t it convert?

In this article, we’re going to break down the critical elements that contribute to an optimized landing page design that delivers results.

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3 Ways to Stay Creative as a Content Writer

From the time I was a little girl and throughout my undergraduate studies, I dreamt of being a professional creative writer. In grade school, I would read every book I could get my hands on. In high school, I scribbled through journals with short stories. In college, I fell in love with poetry. So, how did I end up writing ads, websites and blogs for businesses? No regrets here, I love what I do. Writing web content has helped me become more organized, more efficient and more creative. You may be struggling to maintain your creative energy as a content writer, I’m here to help you create better work.

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Steps to Make Writing a Blog Post Easy

We’ve all been in this situation before. That moment you have a great thought or discover something new, then your mind starts racing, and you think to yourself “I need to tell other people about this.” As creative people and builders we find ourselves in this situation often as we pursue bigger and better work in our daily lives.

The problem is that we rarely act on that urge. Some of us aren’t naturally gifted writers that can whip up an interesting and inspiring 500 word essay to share with our peers and followers. We’re also busy people, so when we think about work related topics outside of work, we become disinterested.

The goal of this post will be to motivate and guide you through taking a very simple thought and expanding it into a fully written piece.

I will preface this by saying you do not need to do these steps all at once, but you should do them in order.

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