Content Marketing

Patients arrive at healthcare decisions carrying significant anxiety. They worry about pain, costs, treatment outcomes, and the unknown aspects of medical care. Your website and marketing materials can either amplify…

Your practice’s visibility in an AI-first search landscape depends on more than just having a website. As artificial intelligence reshapes how patients discover healthcare providers, the practices that get found…

These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand’s…

What does the new year have in store for content marketing? Here are five trends we have our eyes on. 👀 1. The Continual Rise of AI Let’s start by…

Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve…

Every new website includes what we call “content” – the stuff that goes on every page. Website content can be broken down into two oversimplified categories: graphics and copy. And…

There are marketing blitzes then there is the ‘Barbie’ movie rollout. The film, which comes out July 21, has a seemingly endless stream of collaborations with retail partners and marketers….

Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and…

AI is the hot new marketing topic and competition between the big tech giants, namely Bing (Microsoft) & Google (Alphabet) has heated up quickly (sorry IBM/Watson). Microsoft dropped ChatGPT in…

Search Engine Optimization (SEO) is the lifeblood of a website. Without direct transparency from search engines like Google about what can be done to improve search visibility, website owners find…