Menu

Read up!

Social Media

Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Comparing Outbound vs Inbound Digital Marketing Strategies
Advertising, Content Marketing, Marketing, SEO, Social Media May 24, 2022 | Tim Bouchard

Comparing Outbound vs Inbound Digital Marketing Strategies

The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of various digital marketing tactics is. Read More

//decoded by Luminus

Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Comparing Outbound vs Inbound Digital Marketing Strategies
Advertising, Content Marketing, Marketing, SEO, Social Media May 24, 2022 | Tim Bouchard

Comparing Outbound vs Inbound Digital Marketing Strategies

The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of various digital marketing tactics is. Read More

Do Emojis Have a Place In Marketing?
Branding, Marketing, Social Media, Tips & Tricks September 24, 2021 | Elizabeth Fuhrmann

Do Emojis Have a Place In Marketing?

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean Read More

Why Google Reviews are so important for your business
Branding, Marketing, SEO, Social Media, Tips & Tricks August 09, 2021 | Elizabeth Fuhrmann

Why Google Reviews Are So Important For Your Business

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews Read More

Why voice and tone matter for your brand
Branding, Marketing, Social Media, Tips & Tricks April 01, 2021 | Elizabeth Fuhrmann

Why Voice and Tone Matter For Your Brand

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the Read More

A LinkedIn Experiment: What Drives Social Media Engagement
Marketing, Social Media, Tips & Tricks February 14, 2018 | Tim Bouchard

A LinkedIn Experiment: What Drives Social Media Engagement

Over the last few months I’ve noticed a trend of strangely formatted posts on LinkedIn getting incredible engagement and landing in my feed. A few things caught my eye, so I decided to take matters Read More

Snapchat’s Update Explained
Advertising, Marketing, Social Media, Tips & Tricks January 25, 2018 | Gretchen Rosenberger

Snapchat’s Update Explained

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d'être over the last few years. With a core user group of millennial females, its audience can be hard to Read More

Marketing, Social Media March 14, 2016 | Dan Bauer

The “Simpson News Troll:” Genius Content Marketing That Isn’t Marketing

I want to highlight a genius piece of accidental content marketing that graced my newsfeed this weekend. Content marketing, if you’re not familiar, is basically the practice of a brand creating and distributing content that their Read More