Social Media

The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of various digital marketing tactics is. …Read More

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean …Read More

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews …Read More

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the …Read More

Over the last few months I’ve noticed a trend of strangely formatted posts on LinkedIn getting incredible engagement and landing in my feed. A few things caught my eye, so I decided to take matters …Read More

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d'être over the last few years. With a core user group of millennial females, its audience can be hard to …Read More

I want to highlight a genius piece of accidental content marketing that graced my newsfeed this weekend. Content marketing, if you’re not familiar, is basically the practice of a brand creating and distributing content that their …Read More