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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Stock Photos or Custom Photos - Which Is Right for Your Website? | Stock Photography | Custom Photography
Design, Tips & Tricks, Web Design June 09, 2022 | Tess Felton

Stock Photos or Custom Photos – Which Is Right for Your Website?

There is probably nothing more consistently mocked in the marketing world than stock photography. Whether it's Women Laughing Alone With Salad, Hands Pointing at Computer Screen, or Upward Trending Graph on Whiteboard, there’s no shortage Read More

//decoded by Luminus

Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Stock Photos or Custom Photos - Which Is Right for Your Website? | Stock Photography | Custom Photography
Design, Tips & Tricks, Web Design June 09, 2022 | Tess Felton

Stock Photos or Custom Photos – Which Is Right for Your Website?

There is probably nothing more consistently mocked in the marketing world than stock photography. Whether it's Women Laughing Alone With Salad, Hands Pointing at Computer Screen, or Upward Trending Graph on Whiteboard, there’s no shortage Read More

How To Make A Website One Of Your Best Marketing Tools
Design, Marketing, Tips & Tricks, Web Design January 17, 2022 | Tim Bouchard

How To Make A Website One Of Your Best Marketing Tools

It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, Read More

How to Approach Rebranding Logo Design For a Well-Known Brand
Branding, Design, Tips & Tricks May 21, 2020 | Tim Bouchard

How to Approach Rebranding Logo Design For a Well-Known Brand

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So Read More

Luminus 2020 ADDY Winning Creative Work
Branding, Buffalo, Design, Press Releases March 09, 2020 | Tim Bouchard

Luminus “Steals” Two Golds & Two Silvers at 2020 ADDYs Underground

This year's AAF Buffalo "ADDYs Underground" was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style! This year the Luminus team submitted work that Read More

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More

How To Support Building Materials Distributor Marketing
Advertising, Branding, Design, Marketing, Tips & Tricks November 06, 2019 | Tim Bouchard

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key Read More

Luminus Earns Three Silvers at 2019 ADDYs
Buffalo, Design, Press Releases, Web Design March 04, 2019 | Tim Bouchard

Luminus Earns Three Silvers at 2019 ADDYs

This year's AAF Buffalo "Saints + Sinners" ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry. As we have each year, the Read More

Design May 13, 2016 | Dan Bauer / John English

Review: Tailor Brands vs. a Real Logo Designer

“Minimal costs. No skills required. Instant results.” That’s the value proposition from Tailor Brands, one of many automated logo makers available online. The idea is that busy, cost-averse small business owners can answer a few simple questions Read More

Design, Tips & Tricks, Web Design May 01, 2016 | Dan Bauer / Tommy Creenan

What To Expect When You’re Expecting A Responsive Website

This article is intended not for those who work on the web, but for those who are hiring someone to build a responsive website for them. This article will help explain to business owners *how* Read More

Design April 30, 2016 | TJ Murrin

What is a logo? The “Iceberg” Comparison

Guest Post by TJ Murrin I won’t argue that this a good comparison, but a logo is a lot like an iceberg; there is always more below the surface. Again, it’s not super profound or original, but Read More