Design

Luminus Earns Three Silvers at 2019 ADDYs

This year’s AAF Buffalo “Saints + Sinners” ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry.

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New Vlog To Be Launched: The Executive Marketers Minute!

Luminus Partner & CEO, Tim Bouchard, is launching a daily work day refresher vlog (video blog) on YouTube starting March 4th. The Executive Marketers Minute will dive into topics such as branding, marketing, communication, design, digital, hiring, and more.
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Shedding Light On A New Luminus

Creative restlessness. The concept that launched Luminus when it was two hustlin’ freelancers is the same concept that drives the newest brand interpretation. Co-founders Tim Bouchard and Mike LaDuca have always been driven by feelings of creative restlessness. Feelings that mean good enough never is, and greatness is an ever-evolving target.

Way back when, Tim and Mike were a freelance team creating websites for local businesses. But as they grew, so did Luminus. And as Luminus carved out its place in the Buffalo marketing landscape and became a destination for rising professionals looking for opportunities to explore, expand and exceed expectations, we transformed from a web design agency into something much bigger.

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Review: Tailor Brands vs. a Real Logo Designer

“Minimal costs. No skills required. Instant results.”

That’s the value proposition from Tailor Brands, one of many automated logo makers available online. The idea is that busy, cost-averse small business owners can answer a few simple questions and get a brand new logo in about ten minutes.

Are any of those logos actually good?

According to Tailor Brands, someone makes a new logo every two seconds. But are any of those logos actually good?

We asked our award-winning logo designer, John English, to compare his work to the tool. Here’s his review of the Tailor Brands logo maker.

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What To Expect When You’re Expecting A Responsive Website

This article is intended not for those who work on the web, but for those who are hiring someone to build a responsive website for them. This article will help explain to business owners *how* there responsive website will work and answer some of the common questions we get on a regular basis on the nature of responsive websites.

Congratulations! Not only were you smart enough to invest in a new website, you were smart enough to hire someone who can build you a responsive web design!

There are a myriad of reasons to make sure your website is responsive, but since you are already convinced, I won’t bother re listing all of the benefits here.

When it is time for you to review the build of your new site, it can be a little overwhelming to know what’s normal and what is something that needs to be addressed. But how are you supposed to know?

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What is a logo? The “Iceberg” Comparison

Guest Post by TJ Murrin

I won’t argue that this a good comparison, but a logo is a lot like an iceberg; there is always more below the surface. Again, it’s not super profound or original, but follow my logic for a few moments.

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Using Mockups to Enhance Presentations

As a designer, there are few things more appealing than a well crafted logo isolated on a sea of white space. Free from all other visual distraction, all focus is on the design. But that’s not a logo’s natural habitat. Logos live in the real world; on letterheads and business cards, on websites, on billboards and t-shirts and coffee mugs – basically everywhere except vast, uninterrupted fields of white.

So why then, when sending concepts to a client, is it customary to send them in this stark fashion? It’s true that it’s important for the client to see your designs in a distraction-free setting but it is a much more accurate representation of how a logo will eventually look if it is given some environmental context.

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Accurately Quote Design Using Golden Mean Pricing [eBook]

We’ve all been there before. You’ve been approached to work on a project as a freelancer or small business owner. The client has unloaded a ton of information during a sit down that you have to digest and turn into a proposal that breaks down the scope of work and cost. Now you’re knee deep in the sales process faced with the challenge of assigning a price to a project requiring a range of creative services.

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Combining SVG & Contour Drawing to Make Druthers Druthers

The Project: Create a vertical scrolling animation that tells the origin story of the Druthers brewpub in Saratoga Springs, NY.

The Idea: Use SVG animation to create an interactive experience that still performs well across a range of devices.

The Problem: We’d never done anything like it before.

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This is What It’s Like to Win Gold at the American Advertising Awards

1. You and a handful of your best friends get dressed to the nines and show up at the Statler.

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