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Blog articles, videos, and podcast episodes decoding the mystery that shrouds branding and digital marketing. Our team of SEO, SEM, social media, and creative experts share their insights, tips, and tricks!

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what is strategic digital marketing services | digital marketing agency
Advertising, Marketing, SEO, Social Media, Web Design July 12, 2022 | Tim Bouchard

What Is Strategic Digital Marketing?

There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.” This is usually an indication Read More

The Secret to More Website Longevity? Better Site Mapping.
Marketing, Tips & Tricks, Web Design March 16, 2023 | Tess Felton

The secret to more website longevity? Better site mapping.

If you’ve ever looked at your website and wondered when its content and organization went off the rails, you’re not alone. For most companies, what starts off as a perfectly useful, functional website will slowly Read More

Things I Wish I Wrote: Hilton's 'It Matters Where You Stay' Campaign
Advertising, Luminus Team, Marketing February 20, 2023 | Kellie Mazur

Things I wish I wrote: Hilton’s “It Matters Where You Stay” campaign.

A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Hilton recently launched their “It Matters Where You Stay” campaign. The refreshed tagline, “For the Stay,” immediately Read More

How AI will impact SEO & content marketing.
Advertising, Content Marketing, Marketing, SEO February 13, 2023 | Tim Bouchard

How will AI impact SEO & content marketing?

AI is the hot new marketing topic and competition between the big tech giants, namely Bing (Microsoft) & Google (Alphabet) has heated up quickly (sorry IBM/Watson). Microsoft dropped ChatGPT in November 2022 and then surprised Read More

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