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Why Branded Search Traffic Should Be Your New Goal
From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may…
5 Patient-Centric Homepage Fixes to Boost Bookings
Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…
Why Your Healthcare Website’s Jargon Is Scaring Patients Away
Picture this: a patient, frazzled and worried, lands on your website. They’re looking for help, maybe even hope. But instead of a warm welcome, they’re hit with “comprehensive cardiovascular solutions.”…
The Power of Patient Stories in Healthcare Marketing
Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…
