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SEM Performance Metrics: Long-Term vs Short-Term Comparisons | Digital Marketing Agency Buffalo
Advertising, Marketing, Tips & Tricks November 29, 2021 | Tim Bouchard

SEM Performance Metrics: Long-Term vs. Short-Term Comparisons

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story Read More

SEO Content vs. SEM Cost-per-Click Value Comparison
Advertising, Content Marketing, Marketing, SEO May 03, 2022 | Tim Bouchard

SEO Content vs. SEM Cost-per-Click Value Comparison

Let’s be honest. When it comes to marketing, there is always an upfront cost to strategy, creative, and management of campaign efforts. Beyond that realization is the real question, what investment in time and money Read More

Why You Should Consider Hiring an Internal Marketing Director to Work With Your Marketing Agency
Marketing, Random, Tips & Tricks April 13, 2022 | Tess Felton

Why You Should Consider Hiring an Internal Marketing Director to Work With Your Marketing Agency

In the grand scheme of marketing, most organizations are, or eventually become, aware that in order to have any success, you’ll need someone dedicated to doing it. Strategizing. Planning. Executing. Evaluating. Revising. Half-assed marketing efforts Read More

Why is Google My Business so important? Local SEO, Google Map Pack, Google Reviews
Marketing, SEO, Tips & Tricks March 22, 2022 | Tim Bouchard

Why is Google My Business So Important?

Google has a stranglehold on the online search market with 92% of search activity flowing through it. Throughout its history, Alphabet (the parent company) has used innovation and new features as a way to achieve Read More

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