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Your go-to resource for unlocking the secrets to patient acquisition and practice growth in the ever-evolving healthcare landscape.

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Building Brands Podcast

A 26 episode series where Tim speaks with guests about branding & marketing strategy.
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Why Branded Search Traffic Should Be Your New Goal

Why Branded Search Traffic Should Be Your New Goal

From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may…

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5 Patient-Centric Homepage Fixes to Boost Bookings

Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…

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Why Your Healthcare Website’s Jargon Is Scaring Patients Away

Picture this: a patient, frazzled and worried, lands on your website. They’re looking for help, maybe even hope. But instead of a warm welcome, they’re hit with “comprehensive cardiovascular solutions.”…

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The Power of Patient Stories in Healthcare Marketing

Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…

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