Tim Bouchard, Owner/CEO of Luminus presents at ColorCode: Buffalo 2025.
In an era where Google increasingly favors its own AI solutions, mega-brands, and directory sites, organizations can no longer rely on search as a silver bullet for reaching a wider audience and achieving their growth goals. The Brand-First Revival represents a fundamental shift in integrated marketing strategy – moving from chasing generic search terms to building genuine brand authority across owned channels. Learn why depending on Google’s ever-changing landscape puts your growth at risk, and discover how to create a marketing ecosystem where customers seek you out by name, not just your service or product category. It’s time to take control of your growth path and build a brand that thrives independent of search algorithms.