Blog

Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…

Picture this: a patient, frazzled and worried, lands on your website. They’re looking for help, maybe even hope. But instead of a warm welcome, they’re hit with “comprehensive cardiovascular solutions.”…

Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…

Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed…

These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand’s…

What does the new year have in store for content marketing? Here are five trends we have our eyes on. 👀 1. The Continual Rise of AI Let’s start by…

Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve…

A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. This campaign is not hot off the press, in fact it…

From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may…

Every new website includes what we call “content” – the stuff that goes on every page. Website content can be broken down into two oversimplified categories: graphics and copy. And…