Luminus Earns Three Silvers at 2019 ADDYs

This year’s AAF Buffalo “Saints + Sinners” ADDYs brought glitz, glam, dancing, and Stan. The LumiFam hit the awards all swagged out ready to party with the industry.

Read More

New Vlog To Be Launched: The Executive Marketers Minute!

Luminus Partner & CEO, Tim Bouchard, is launching a daily work day refresher vlog (video blog) on YouTube starting March 4th. The Executive Marketers Minute will dive into topics such as branding, marketing, communication, design, digital, hiring, and more.
Read More

A Copywriter’s First Addys

I am an enthusiastic award skeptic.

I wish I could say that I’m one of those English majors who always knows the answers to the Shakespeare clues in crossword puzzles, but the truth is that my down time mostly alternates between internet TV and internet news. This is to say that I am well aware that most Hollywood awards are bought – in fact, most of them are the result of extremely targeted marketing campaigns. This does not stop me from spending weeks prepping to watch the Oscars each year.

Read More

A LinkedIn Experiment: What Drives Social Media Engagement

Over the last few months I’ve noticed a trend of strangely formatted posts on LinkedIn getting incredible engagement and landing in my feed. A few things caught my eye, so I decided to take matters into my own hands and run a little test with my own network (whom I don’t post to often, shame on me) to see what types of responses I got.

Read More

Snapchat’s Update Explained

Snapchat Update Explained

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d’être over the last few years. With a core user group of millennial females, its audience can be hard to please. Snapchat is finding this to be especially true since the announcement of their redesign that was announced last month. 

Read More

Shedding Light On A New Luminus

Creative restlessness. The concept that launched Luminus when it was two hustlin’ freelancers is the same concept that drives the newest brand interpretation. Co-founders Tim Bouchard and Mike LaDuca have always been driven by feelings of creative restlessness. Feelings that mean good enough never is, and greatness is an ever-evolving target.

Way back when, Tim and Mike were a freelance team creating websites for local businesses. But as they grew, so did Luminus. And as Luminus carved out its place in the Buffalo marketing landscape and became a destination for rising professionals looking for opportunities to explore, expand and exceed expectations, we transformed from a web design agency into something much bigger.

Read More

I hate the American Advertising Awards a little bit. Here’s why.

As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d’oeuvres and an open bar and you’ll probably have a good time.

As a professional showcase, they’re unmatched. You show all their best work on the big screen and you’ll probably end up motivated and inspired. Long story short, there was a lot of talent in that room.

Despite how proud I might be to be part of that community, though, it’s hard not to go there and feel a little small.

Read More

3 Simple Ways to Use Video to Promote Your Business

This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I checked my to-do list for the day, scanned through my e-mails to make sure there were no emergencies, and scrolled through my Facebook newsfeed. As I was scrolling through my newsfeed, I found myself watching several seconds of videos that I wasn’t at all interested in including footage from an EDM show, millennials sampling foreign candy, and a profile on a restaurant located half way across the country. It felt like flipping through TV channels of my friend’s interests.

It’s safe to say that I may be addicted to my iPhone and/or social media, but I like to think that I’m just keeping up to date. But, I promise you, it’s not just me. Device obsession is skyrocketing, according to a study by Deloitte done in 2015. I’m curious to see the data from 2016, as I’m sure it hasn’t declined in any way.

Read More

Revving Up Your Social Media with Cause-Related Marketing

A social media profile is a direct extension of your business, and potentially the first point of contact for a large percentage of your audience. Does your social media account look more like a ghost town than a business profile?

If you’re getting lonely on social media, it’s likely that you’re isolating your social media marketing efforts. Believe it or not, your social media campaign needs to be able to communicate who your brand is concisely and accurately.

Values are an extremely important aspect of a successful brand, and social media only emphasizes the necessity for strong values. Through cause-related marketing, it’s possible to build loyal and meaningful relationships with your target audience through social media.

Read More

4 Things I Learned from Zontee Hou’s “Alchemy of Content Marketing” Talk for AAF Buffalo

Judging by her resume, content marketing extraordinaire Zontee Hou may be the busiest human ever. She works at Convince & Convert, runs her own consulting firm called Media Volery and teaches at the City College of New York.

Somehow, though, she found the time to speak to AAF Buffalo on Oct. 12 over at Big Ditch on the “Alchemy of Content Marketing.” If you missed it, shame on you, but here are my five favorite takeaways.

Read More