As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on each other for support, and we bounce ideas off of each other when we get into creative ruts. While it’s true that each person takes turns leading in their respective ways, there are a few members of the team that truly help guide and lead everyone around them. One such person is our Associate Creative Director (ACD), Tess Felton.
When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the physical image they present. A brand also represents itself through the perception they create within people’s minds. Consumers can’t pick up on a brand’s body language, but they can pick up on how the brand communicates in other ways.
This year’s ADDYs was brought out of the underground and held outside for the first time – at the Transit Drive-In.
The “Adfamous” AAF Buffalo ADDYs brought a bit of Hollywood glam to this year’s unconventional awards show, with cameo appearances from several stars in showbiz, interspersed with some old-school movie theater ads.
There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So when it comes to rebranding the company to meet the needs of an evolving market, shifting customer base, and innovations in technology, the idea of updating the look and feel of the brand, especially the logo, triggers fear of losing business due to changing the brand.
This year’s AAF Buffalo “ADDYs Underground” was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style!
The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding and advertising have two very different outcomes that can both be beneficial.
So let’s get really personal with our exploration of this topic and related it back to something almost everyone understands… Coffee. Everyone loves coffee (even if you don’t, just read this anyways).
As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone gets a trophy” jab that younger generations these days get tagged with, but rather the encouragement to take risks in search for high reward and learn from the mistakes and failures along the way in order to improve against the theory and try again for a better result.
The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies.
Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market.
Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey.