The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding and advertising have two very different outcomes that can both be beneficial.
So let’s get really personal with our exploration of this topic and related it back to something almost everyone understands… Coffee. Everyone loves coffee (even if you don’t, just read this anyways).
As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone gets a trophy” jab that younger generations these days get tagged with, but rather the encouragement to take risks in search for high reward and learn from the mistakes and failures along the way in order to improve against the theory and try again for a better result.
The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies.
Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market.
In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let’s take a look at the situations and pain points each has while diving into some tactical approaches that can be implemented to support them in their buying journeys.
Luminus Partner & CEO, Tim Bouchard, is launching a daily work day refresher vlog (video blog) on YouTube starting March 4th. The Executive Marketers Minute will dive into topics such as branding, marketing, communication, design, digital, hiring, and more.
I wish I could say that I’m one of those English majors who always knows the answers to the Shakespeare clues in crossword puzzles, but the truth is that my down time mostly alternates between internet TV and internet news. This is to say that I am well aware that most Hollywood awards are bought – in fact, most of them are the result of extremely targeted marketing campaigns. This does not stop me from spending weeks prepping to watch the Oscars each year.