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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

SEO Performance Metrics: What's Important?
Content Marketing, Marketing, SEO, Tips & Tricks January 23, 2023 | Tim Bouchard

SEO Performance Metrics: What’s Important?

Search Engine Optimization (SEO) is the lifeblood of a website. Without direct transparency from search engines like Google about what can be done to improve search visibility, website owners find themselves in quite a mysterious Read More

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SEO Performance Metrics: What's Important?
Content Marketing, Marketing, SEO, Tips & Tricks January 23, 2023 | Tim Bouchard

SEO Performance Metrics: What’s Important?

Search Engine Optimization (SEO) is the lifeblood of a website. Without direct transparency from search engines like Google about what can be done to improve search visibility, website owners find themselves in quite a mysterious Read More

Are you prepared to handle an SEO emergency?
Marketing, SEO, Tips & Tricks, Web Design December 19, 2022 | Tim Bouchard

Are you prepared to handle an SEO emergency?

What would you do if your website dropped off the face of the earth or in this case Google? It’s possible. Search engines like Google are constantly updating their rules and algorithms to improve their Read More

Choosing a B2B digital marketing strategy.
Advertising, Content Marketing, Marketing, SEO, Social Media November 28, 2022 | Tim Bouchard

Choosing a B2B digital marketing strategy.

Developing a B2B digital marketing strategy is no straightforward task. Wide varieties of proficiencies, audiences, and customer buying processes convolute even the most basic of goals. To complicate things even further, small businesses diving into Read More

What are content-driven organic one-line Google sitelinks?
Content Marketing, Marketing, SEO, Tips & Tricks, Web Design October 24, 2022 | Tim Bouchard

What are content-driven organic one-line Google sitelinks?

These days, the “golden goose” of SEO work is achieving snippets for your #1 ranked pages, but sitelinks have always played an important role in gaining the attention of search users and earning their click. Read More

What’s in a Home Page: Facts & Myths
SEO, Tips & Tricks, Web Design October 18, 2022 | Tess Felton

What’s in a Home Page: Facts & Myths

The home page is one of the most misunderstood pages of modern websites. In some ways the most critical page, in other ways a skipped-over obligatory page, your homepage serves a few specific purposes - Read More

Google's Helpful Content Update Explained
Content Marketing, Marketing, SEO, Web Design September 26, 2022 | Tim Bouchard

Google’s Helpful Content Update Explained

While it’s no secret Google would rather keep you on their site than click-off to another, they do still have a motivation to improve the quality of search results that do show up under Google Read More

How to Realistically Use Your Digital Marketing Budget
Marketing, Tips & Tricks August 18, 2022 | Tim Bouchard

How to Realistically Use Your Digital Marketing Budget

Whether it’s your first time jumping into digital marketing or you’re taking another crack at it now that you’re more prepared, there’s still a lot to be considered to ensure your initiatives are successful. Strategizing Read More

Why You Should Always Be Adding To Your Website Content
Content Marketing, Marketing, SEO, Tips & Tricks July 26, 2022 | Tess Felton

Why You Should Always Be Adding To Your Website Content

You just launched a new and improved website. Congratulations! Whether you did it yourself or worked with a partner, a new website is always a lot of work. It’s tempting to sit back and enjoy Read More

what is strategic digital marketing services | digital marketing agency
Advertising, Marketing, SEO, Social Media, Web Design July 12, 2022 | Tim Bouchard

What Is Strategic Digital Marketing?

There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.” This is usually an indication Read More

Stock Photos or Custom Photos - Which Is Right for Your Website? | Stock Photography | Custom Photography
Design, Tips & Tricks, Web Design June 09, 2022 | Tess Felton

Stock Photos or Custom Photos – Which Is Right for Your Website?

There is probably nothing more consistently mocked in the marketing world than stock photography. Whether it's Women Laughing Alone With Salad, Hands Pointing at Computer Screen, or Upward Trending Graph on Whiteboard, there’s no shortage Read More