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Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.

The Do’s and Don’ts of Social Media for Healthcare Practices

July 1, 2025 | Tim Bouchard

Social media for healthcare practices isn’t about going viral or building a massive following. It’s about connecting with the patients who need you most. When done right, your posts become…

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Why Healthcare Practices Need a Strong Patient Resource Page

June 12, 2025 | Tim Bouchard

Your practice’s website should be a bridge to new patients, not a roadblock. Without clear guidance, you’re watching potential patients slip away to competitors who make the journey easier. A…

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5 Patient-Centric Homepage Fixes to Boost Bookings

May 4, 2025 | Tim Bouchard

Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…

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Why Your Healthcare Website’s Jargon Is Scaring Patients Away

April 8, 2025 | Tim Bouchard

When a prospective patient lands on your website they’re looking for help. If they are immediately hit with “comprehensive cardiovascular solutions” instead of a warm welcome, they’re gone faster than…

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The Power of Patient Stories in Healthcare Marketing

March 18, 2025 | Tim Bouchard

Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…

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Are businesses actually ready to care about digital marketing ROI?

Are businesses actually ready to care about digital marketing ROI?

January 2, 2024 | Tim Bouchard

Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed…

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Messaging vs. Copywriting: What's the Difference?

Messaging vs. Copywriting: What’s the Difference?

November 9, 2023 | Kellie Mazur

These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand’s…

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5 Content Marketing Trends to Watch For in 2024

5 Content Marketing Trends to Watch For in 2024

October 30, 2023 | Kellie Mazur

What does the new year have in store for content marketing? Here are five trends we have our eyes on. 👀 1. The Continual Rise of AI Let’s start by…

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A Guide to Demand Generation: Boost Awareness and Drive Organic Traffic

A Guide to Demand Generation: Boost Awareness and Drive Organic Traffic

September 26, 2023 | Tim Bouchard

Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve…

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Things I Wish I Wrote: Ally Financial’s "We're All Better Off with an Ally" Campaign

Things I Wish I Wrote: Ally Financial’s “We’re All Better Off with an Ally” Campaign

September 12, 2023 | Kellie Mazur

A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. This campaign is not hot off the press, in fact it…

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