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How to Develop a Content Writing Strategy

How to Develop a Content Writing Strategy | Content Marketing Strategy

“Content is King.” We’ve all heard this phrase. It became the mantra of savvy marketers sometime in the neighborhood of 8 years ago, and though the phrase is now tired, the message still rings true. So you know you need content, but what does that mean? And why?

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How To Make A Website One Of Your Best Marketing Tools

How To Make A Website One Of Your Best Marketing Tools

It’s no secret that marketing has started to lean heavily into the digital advertising and engagement channels of search, social, and web publications. All of this has opened up the world of cost-effective, efficient, highly-targeted, and performance-based marketing opportunities that can have really impactful returns for businesses of all sizes.

Inbound marketing positions your website as one of your best marketing tools to fuel business growth. This article outlines how to make a website that is ready to perform for you.

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Critical Elements For Optimized Landing Page Design

Critical Elements For Optimized Landing Page Design | Landing Page SEO Tactics

An optimized landing page design is an incredibly valuable tool in the inbound marketing and sales toolbox. Unfortunately, it’s all too common to see website pages that are labeled as “landing pages” underperforming. It leaves website owners wondering why nobody is visiting the page, why it doesn’t rank for any keywords, and most importantly why doesn’t it convert?

In this article, we’re going to break down the critical elements that contribute to an optimized landing page design that delivers results.

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It’s the Holiday Season, Are Your Favorite Brands OK?

Crazy Holiday Promotions From Big Brands

When it comes to the ugly Christmas sweater trend, there’s not a lot we haven’t seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan has one with barrels of rum on it. Taco Bell has one with little hot sauce packets on it. Wacky knitwear is table stakes at this point. Nowadays, brands must up the ante and expand their holiday offerings beyond a scratchy sweater to achieve that buzz-worthy moment.

Is it working? Well, we’re blogging about them and these gimmicks are selling out but let’s take a deeper look at three successes from this season.

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The Google Page Experience Algorithm Update’s Impact on SEO

The Google Page Experience Algorithm Update's Impact on SEO | Google Lighthouse Developer Tools | Google PageSpeed

The Google Page Experience algorithm update was introduced in August of 2021. It brings one of the more aggressive updates that Google has taken in an attempt to separate the contenders from the pretenders in its search results. The Google Page Experience update is heavily dependent on the technical aspects of a page’s performance. So what does all this mean for your website’s rankings?

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SEM Performance Metrics: Long-Term vs. Short-Term Comparisons

SEM Performance Metrics: Long-Term vs Short-Term Comparisons | Digital Marketing Agency Buffalo

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story about a campaign’s struggles and successes at any given time.

So what are these high-level SEM performance metrics then? Let’s break them down!

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Why SEO and Content Marketing Should Be Done Together

Why SEO and Content Marketing Should Be Done Together

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too “hacky,” or takes too long. In most cases they have some justification for thinking that way, but there are a lot of moving pieces when it comes to SEO, and it often demands more attention than a casual player can provide towards this long-term effort.

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The benefits of being a client-facing agency

The Benefits of being a client-facing agency

One of the first questions I was asked when I was interviewing for a job at Luminus was, ‘How comfortable are you talking with and presenting to clients?’

Thankfully, this question didn’t trip me up. It was a skill that I was fairly comfortable with; just pitching my ideas a different way in my previous industry. I could see how that question might shake some people up though; particularly creatives that tend to have all of their time consumed with projects, not client meetings. Clients may also feel the less people in meetings, the better.

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Do Emojis Have a Place In Marketing?

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean something else. The emoji has also actually been around for some time– since 1999, in fact, when the Japanese mobile service provider, NTTDoCoMo coded the first 180 of them. Then, In 2011, Apple made the emoji a permanent part of their iOS keyboard.

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Client Services: A Team Effort at Luminus

Client Services: A Team Effort at Luminus

It’s known that at Luminus, everyone on the team shares the workload and pulls their own weight. However, there’s a trio that keeps the company the well-oiled machine that it is.

(Not to compare the team to the Avengers, but…) Each person has their own strengths and characteristics: and when they assemble, great things can be achieved for the company and our clients.

Over the last six to nine months, owner and CEO, Tim Bouchard (like Nick Fury) began assembling this group together.

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