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Are businesses actually ready to care about digital marketing ROI?
Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed…
Messaging vs. Copywriting: What’s the Difference?
These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand’s…
5 Content Marketing Trends to Watch For in 2024
What does the new year have in store for content marketing? Here are five trends we have our eyes on. 👀 1. The Continual Rise of AI Let’s start by…
A Guide to Demand Generation: Boost Awareness and Drive Organic Traffic
Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve…
Things I Wish I Wrote: Ally Financial’s “We’re All Better Off with an Ally” Campaign
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. This campaign is not hot off the press, in fact it…
Why Branded Search Traffic Should Be Your New Goal
From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may…
5 Mistakes You’re Making When Writing Your Website Copy
Every new website includes what we call “content” – the stuff that goes on every page. Website content can be broken down into two oversimplified categories: graphics and copy. And…
These World Cup 2023 Ads Are #GOALS
The FIFA Women’s World Cup is in full swing in Auckland, New Zealand. And brands really got their heads in the game when it came to reaching a newly galvanized…
Custom WordPress Theme vs. Theme Builder: Pros & Cons
WordPress is the most popular website Content Management System (CMS) in the world as the back-end solution accounting for 43% of all websites online. WordPress comes with many benefits such…
Every ‘Barbie’ Movie Brand Collaboration Ranked
There are marketing blitzes then there is the ‘Barbie’ movie rollout. The film, which comes out July 21, has a seemingly endless stream of collaborations with retail partners and marketers….