Advertising

It’s the Holiday Season, Are Your Favorite Brands OK?

Crazy Holiday Promotions From Big Brands

When it comes to the ugly Christmas sweater trend, there’s not a lot we haven’t seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan has one with barrels of rum on it. Taco Bell has one with little hot sauce packets on it. Wacky knitwear is table stakes at this point. Nowadays, brands must up the ante and expand their holiday offerings beyond a scratchy sweater to achieve that buzz-worthy moment.

Is it working? Well, we’re blogging about them and these gimmicks are selling out but let’s take a deeper look at three successes from this season.

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SEM Performance Metrics: Long-Term vs. Short-Term Comparisons

SEM Performance Metrics: Long-Term vs Short-Term Comparisons | Digital Marketing Agency Buffalo

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story about a campaign’s struggles and successes at any given time.

So what are these high-level SEM performance metrics then? Let’s break them down!

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Client Services: A Team Effort at Luminus

Client Services: A Team Effort at Luminus

It’s known that at Luminus, everyone on the team shares the workload and pulls their own weight. However, there’s a trio that keeps the company the well-oiled machine that it is.

(Not to compare the team to the Avengers, but…) Each person has their own strengths and characteristics: and when they assemble, great things can be achieved for the company and our clients.

Over the last six to nine months, owner and CEO, Tim Bouchard (like Nick Fury) began assembling this group together.

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Account Executives: The Unsung Heroes of Marketing

Jeffrey Quinn - Sr. Account Executive Promotion

When people think of marketing, we tend to think of the creative. We think of bright graphics and clever headlines, of scary-accurate Google ads and commercials we liked the first 5 times and then got tired of. And, oddly, billboards. Everyone thinks billboards are a bigger part of marketing than they are.

What people don’t tend to think about is how that creative comes to be. I’m not talking about brainstorm sessions or dramatic Mad Men-esque concept pitches. I’m talking about the relationships that happen between the real-life people at companies and the real-life marketers who have to trust each other enough to pull off something memorable, meaningful and moving.

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Olympics Commercial Round Up


As Americans, we can’t help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games.

As consumers, we can’t help but stay on the couch even when the commercials are airing. Brands are expected to spend a record-setting $1.2 billion in ad sales for this XXXII Olympiad.

Which ones are worth their weight in gold? Here’s our color commentary:

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Luminus snagged six silver awards at this year’s AAF Buffalo ADDYs

This year’s ADDYs was brought out of the underground and held outside for the first time – at the Transit Drive-In. 

The “Adfamous” AAF Buffalo ADDYs brought a bit of Hollywood glam to this year’s unconventional awards show, with cameo appearances from several stars in showbiz, interspersed with some old-school movie theater ads.

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The Value of Branding ROI vs. Advertising ROI

The Value of Branding ROI vs. Advertising ROI

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding and advertising have two very different outcomes that can both be beneficial.

So let’s get really personal with our exploration of this topic and related it back to something almost everyone understands… Coffee. Everyone loves coffee (even if you don’t, just read this anyways).

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Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone gets a trophy” jab that younger generations these days get tagged with, but rather the encouragement to take risks in search for high reward and learn from the mistakes and failures along the way in order to improve against the theory and try again for a better result.

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How To Support Building Materials Distributor Marketing

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies.

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What’s Included in a Strategic Marketing Plan Process

What's Included In A Strategic Marketing Process

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market.

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