Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Spectrum Mobile has a current deal offering unlimited data plans for $29.99 with the next line free. …Read More
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Spectrum Mobile has a current deal offering unlimited data plans for $29.99 with the next line free. …Read More
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Hilton recently launched their “It Matters Where You Stay” campaign. The refreshed tagline, “For the Stay,” immediately …Read More
AI is the hot new marketing topic and competition between the big tech giants, namely Bing (Microsoft) & Google (Alphabet) has heated up quickly (sorry IBM/Watson). Microsoft dropped ChatGPT in November 2022 and then surprised …Read More
Developing a B2B digital marketing strategy is no straightforward task. Wide varieties of proficiencies, audiences, and customer buying processes convolute even the most basic of goals. To complicate things even further, small businesses diving into …Read More
There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.” This is usually an indication …Read More
The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of various digital marketing tactics is. …Read More
Let’s be honest. When it comes to marketing, there is always an upfront cost to strategy, creative, and management of campaign efforts. Beyond that realization is the real question, what investment in time and money …Read More
When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan …Read More
From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story …Read More
It’s known that at Luminus, everyone on the team shares the workload and pulls their own weight. However, there’s a trio that keeps the company the well-oiled machine that it is. (Not to compare the team …Read More