Advertising

How To Support Building Materials Distributor Marketing

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies.

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What’s Included in a Strategic Marketing Plan Process

What's Included In A Strategic Marketing Process

Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market.

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Building Materials B2B Marketing & B2C Marketing’s Funny Relationship

Building Materials B2B Marketing & B2C Marketing Relationship

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let’s take a look at the situations and pain points each has while diving into some tactical approaches that can be implemented to support them in their buying journeys.

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A Copywriter’s First Addys

I am an enthusiastic award skeptic.

I wish I could say that I’m one of those English majors who always knows the answers to the Shakespeare clues in crossword puzzles, but the truth is that my down time mostly alternates between internet TV and internet news. This is to say that I am well aware that most Hollywood awards are bought – in fact, most of them are the result of extremely targeted marketing campaigns. This does not stop me from spending weeks prepping to watch the Oscars each year.

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Snapchat’s Update Explained

Snapchat Update Explained

What’s up with Snapchat? This quick-paced social network has been struggling to find its raison d’être over the last few years. With a core user group of millennial females, its audience can be hard to please. Snapchat is finding this to be especially true since the announcement of their redesign that was announced last month. 

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Shedding Light On A New Luminus

Creative restlessness. The concept that launched Luminus when it was two hustlin’ freelancers is the same concept that drives the newest brand interpretation. Co-founders Tim Bouchard and Mike LaDuca have always been driven by feelings of creative restlessness. Feelings that mean good enough never is, and greatness is an ever-evolving target.

Way back when, Tim and Mike were a freelance team creating websites for local businesses. But as they grew, so did Luminus. And as Luminus carved out its place in the Buffalo marketing landscape and became a destination for rising professionals looking for opportunities to explore, expand and exceed expectations, we transformed from a web design agency into something much bigger.

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I hate the American Advertising Awards a little bit. Here’s why.

As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d’oeuvres and an open bar and you’ll probably have a good time.

As a professional showcase, they’re unmatched. You show all their best work on the big screen and you’ll probably end up motivated and inspired. Long story short, there was a lot of talent in that room.

Despite how proud I might be to be part of that community, though, it’s hard not to go there and feel a little small.

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3 Simple Ways to Use Video to Promote Your Business

This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I checked my to-do list for the day, scanned through my e-mails to make sure there were no emergencies, and scrolled through my Facebook newsfeed. As I was scrolling through my newsfeed, I found myself watching several seconds of videos that I wasn’t at all interested in including footage from an EDM show, millennials sampling foreign candy, and a profile on a restaurant located half way across the country. It felt like flipping through TV channels of my friend’s interests.

It’s safe to say that I may be addicted to my iPhone and/or social media, but I like to think that I’m just keeping up to date. But, I promise you, it’s not just me. Device obsession is skyrocketing, according to a study by Deloitte done in 2015. I’m curious to see the data from 2016, as I’m sure it hasn’t declined in any way.

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Why Are Bad Commercials So Good?

Good advertising cuts through the noise and makes a point. 99% of the time, bad advertising does that better. If the goal of advertising is to get people to remember your message, then it often seems like the best course of action is to either for your advertisement to be staggeringly great or absurdly terrible. The latter is much easier to pull off.

Think of all the terrible local commercials you’ve seen in your life. They’re usually for a car dealership or a lawyer. They pop up between glossy national commercials, immediately noticeable for their grainy images, bad acting and endless repetition of poorly sung jingles.

Chances are you remember at least a handful of these commercials. Past that, you’ve probably discussed them with friends, family and new acquaintances as a way to break the ice. These “bad” advertisements often become a part of our cultural fabric, remembered and referenced fondly and often, if only in mockery.

There’s something to be said for the staying power of these cultural artifacts. I asked the LUMINUS team to name some of their (least) favorites.

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Why You Need to Find an Enemy for Your Brand

Here are three stories:

  • I had a dream last night that I was driving.
  • I had a dream last night that I was driving, but I didn’t have any hands.
  • I had a dream last night that I was driving, but I didn’t have any hands. My wife was in labor in the backseat. I steered with my teeth, weaving in and out of traffic, making it to the hospital just in time.

The first story is boring. The second story is weird. The third story is weird, but at least it’s a story, and that’s because it has conflict.

You passed middle school English class. You know that all stories are supposed to have conflict in order to qualify as stories.

Similarly, brands need some level of conflict in order to rise above the level of mere commodities and become something that people can actually care about. While storytelling and conflict can take a variety of forms within a brand, the most common way to introduce interesting, loyalty-breeding conflict into your brand is by creating an enemy.

But why would you want to harsh things up like that? Isn’t there a better way?

The good news is that no matter how nice you are and how good your brand is for you, your customers and the universe, you can absolutely find an enemy that you can define yourself against.

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