Advertising
Are businesses actually ready to care about digital marketing ROI?
Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed…
A Guide to Demand Generation: Boost Awareness and Drive Organic Traffic
Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve…
Things I Wish I Wrote: Ally Financial’s “We’re All Better Off with an Ally” Campaign
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. This campaign is not hot off the press, in fact it…
These World Cup 2023 Ads Are #GOALS
The FIFA Women’s World Cup is in full swing in Auckland, New Zealand. And brands really got their heads in the game when it came to reaching a newly galvanized…
Every ‘Barbie’ Movie Brand Collaboration Ranked
There are marketing blitzes then there is the ‘Barbie’ movie rollout. The film, which comes out July 21, has a seemingly endless stream of collaborations with retail partners and marketers….
Is performance marketing dead?
Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and…
Things I wish I wrote: Spectrum Mobile’s “Unlimited $29.99, Next Line Free” campaign.
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Spectrum Mobile has a current deal offering unlimited data plans for…
Things I wish I wrote: Hilton’s “It Matters Where You Stay” campaign.
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Hilton recently launched their “It Matters Where You Stay” campaign. The…
How will AI impact SEO & content marketing?
AI is the hot new marketing topic and competition between the big tech giants, namely Bing (Microsoft) & Google (Alphabet) has heated up quickly (sorry IBM/Watson). Microsoft dropped ChatGPT in…
Choosing a B2B digital marketing strategy.
Developing a B2B digital marketing strategy is no straightforward task. Wide varieties of proficiencies, audiences, and customer buying processes convolute even the most basic of goals. To complicate things even…