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Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed to digital marketing’s meteoric rise …Read More
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Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed to digital marketing’s meteoric rise …Read More
Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve a problem they may or …Read More
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. This campaign is not hot off the press, in fact it was first launched in 2021. But …Read More
The FIFA Women’s World Cup is in full swing in Auckland, New Zealand. And brands really got their heads in the game when it came to reaching a newly galvanized set of fans. According to a …Read More
There are marketing blitzes then there is the 'Barbie' movie rollout. The film, which comes out July 21, has a seemingly endless stream of collaborations with retail partners and marketers. From the perfectly sensible to …Read More
Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and decentralization of digital content, marketers …Read More
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Spectrum Mobile has a current deal offering unlimited data plans for $29.99 with the next line free. …Read More
A series where a copywriter (Kellie) is not jealous about, but inspired by how other people’s words sound together. Hilton recently launched their “It Matters Where You Stay” campaign. The refreshed tagline, “For the Stay,” immediately …Read More
AI is the hot new marketing topic and competition between the big tech giants, namely Bing (Microsoft) & Google (Alphabet) has heated up quickly (sorry IBM/Watson). Microsoft dropped ChatGPT in November 2022 and then surprised …Read More
Developing a B2B digital marketing strategy is no straightforward task. Wide varieties of proficiencies, audiences, and customer buying processes convolute even the most basic of goals. To complicate things even further, small businesses diving into …Read More