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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Comparing Outbound vs Inbound Digital Marketing Strategies
Advertising, Content Marketing, Marketing, SEO, Social Media May 24, 2022 | Tim Bouchard

Comparing Outbound vs Inbound Digital Marketing Strategies

The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of various digital marketing tactics is. Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Comparing Outbound vs Inbound Digital Marketing Strategies
Advertising, Content Marketing, Marketing, SEO, Social Media May 24, 2022 | Tim Bouchard

Comparing Outbound vs Inbound Digital Marketing Strategies

The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of various digital marketing tactics is. Read More

SEO Content vs. SEM Cost-per-Click Value Comparison
Advertising, Content Marketing, Marketing, SEO May 03, 2022 | Tim Bouchard

SEO Content vs. SEM Cost-per-Click Value Comparison

Let’s be honest. When it comes to marketing, there is always an upfront cost to strategy, creative, and management of campaign efforts. Beyond that realization is the real question, what investment in time and money Read More

Crazy Holiday Promotions From Big Brands
Advertising, Branding, Marketing, Random December 22, 2021 | Kellie Mazur

It’s the Holiday Season, Are Your Favorite Brands OK?

When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan Read More

SEM Performance Metrics: Long-Term vs Short-Term Comparisons | Digital Marketing Agency Buffalo
Advertising, Marketing, Tips & Tricks November 29, 2021 | Tim Bouchard

SEM Performance Metrics: Long-Term vs. Short-Term Comparisons

From the outside looking in, Search Engine Marketing (SEM) can appear complicated and mystical in nature. However, there are a few high-level SEM performance metrics that, with a little understanding, tell a much simpler story Read More

Client Services: A Team Effort at Luminus
Advertising, Luminus Team, Marketing September 08, 2021 | Elizabeth Fuhrmann

Client Services: A Team Effort at Luminus

It’s known that at Luminus, everyone on the team shares the workload and pulls their own weight. However, there’s a trio that keeps the company the well-oiled machine that it is. (Not to compare the team Read More

Account Executives: The Unsung Heroes of Marketing
Advertising, Luminus Team, Press Releases August 12, 2021 | Elizabeth Fuhrmann

Account Executives: The Unsung Heroes of Marketing

When people think of marketing, we tend to think of the creative. We think of bright graphics and clever headlines, of scary-accurate Google ads and commercials we liked the first 5 times and then got Read More

Olympics Commercial Round Up
Advertising, Marketing, Random August 03, 2021 | Kellie Mazur

Olympics Commercial Round Up

As Americans, we can't help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games. As consumers, we can't help but stay on the couch even Read More

Luminus snagged six silver awards at this year's AAF Buffalo ADDYs
Advertising, Branding, Buffalo, Community, Press Releases March 22, 2021 | Tim Bouchard

Luminus Snagged Six Silver Awards At This Year’s AAF Buffalo ADDYs

This year’s ADDYs was brought out of the underground and held outside for the first time - at the Transit Drive-In.  The “Adfamous” AAF Buffalo ADDYs brought a bit of Hollywood glam to this year’s unconventional Read More

The Value of Branding ROI vs. Advertising ROI
Advertising, Branding, Marketing February 25, 2020 | Tim Bouchard

The Value of Branding ROI vs. Advertising ROI

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding Read More

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK
Advertising, Branding, Design, Marketing, SEO February 08, 2020 | Tim Bouchard

Taking Risks in Digital Marketing Doesn’t Always Work & That’s OK

As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone Read More