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People love to say there are “no bad ideas” in brainstorming. This is a lie. There are plenty of bad ideas in brainstorming. In fact, your brainstorms should be mostly bad ideas. It’s not about pretending every idea …Read More
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People love to say there are “no bad ideas” in brainstorming. This is a lie. There are plenty of bad ideas in brainstorming. In fact, your brainstorms should be mostly bad ideas. It’s not about pretending every idea …Read More
In the grand scheme of marketing, most organizations are, or eventually become, aware that in order to have any success, you’ll need someone dedicated to doing it. Strategizing. Planning. Executing. Evaluating. Revising. Half-assed marketing efforts …Read More
When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan …Read More
As Americans, we can't help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games. As consumers, we can't help but stay on the couch even …Read More
As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d'oeuvres and an open bar and you’ll probably have a good time. As a professional showcase, they’re unmatched. …Read More
If you’re wondering why there’s a sudden resurgence in your colleague’s interest in Pokémon this week, you’re probably the only one who hasn’t heard about Pokémon Go. Pokémon Go is an augmented reality app for iPhone …Read More
This article is republished from our email newsletter. If you dig it, you should sign up for our emails! Algorithms are, basically, processes that automated systems like computers use to make decisions. At least in the beginning, …Read More
Hi, I’m Amanda….a rookie here at LUMINUS! What I mean by that is that i’m a new intern here and I would like to share with you my experience so far and why you should …Read More
Hello There. I'm Shakeel. The fancy jargon for what I've been gaining experience in at LUMINUS is called Digital Marketing. I must say that I learned quite a few things that I couldn’t otherwise at that 40-hour thing …Read More
Earlier today, our developer, John Connelly, jumped six feet back from his keyboard. “What in the world?” I rolled over to his desk where I was greeted with a Chrome window featuring a blue screen of death …Read More