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Actionable insights from our team of marketing and creative experts to educate and inspire your work.

Better brainstorms: where bad ideas reign supreme.
Tips & Tricks, Random April 04, 2023 | Tess Felton

Better brainstorms: where bad ideas reign supreme.

People love to say there are “no bad ideas” in brainstorming. This is a lie. There are plenty of bad ideas in brainstorming. In fact, your brainstorms should be mostly bad ideas. It’s not about pretending every idea Read More

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Better brainstorms: where bad ideas reign supreme.
Tips & Tricks, Random April 04, 2023 | Tess Felton

Better brainstorms: where bad ideas reign supreme.

People love to say there are “no bad ideas” in brainstorming. This is a lie. There are plenty of bad ideas in brainstorming. In fact, your brainstorms should be mostly bad ideas. It’s not about pretending every idea Read More

Why You Should Consider Hiring an Internal Marketing Director to Work With Your Marketing Agency
Marketing, Random, Tips & Tricks April 13, 2022 | Tess Felton

Why You Should Consider Hiring an Internal Marketing Director to Work With Your Marketing Agency

In the grand scheme of marketing, most organizations are, or eventually become, aware that in order to have any success, you’ll need someone dedicated to doing it. Strategizing. Planning. Executing. Evaluating. Revising. Half-assed marketing efforts Read More

Crazy Holiday Promotions From Big Brands
Marketing, Advertising, Branding, Random December 22, 2021 | Kellie Mazur

It’s the Holiday Season, Are Your Favorite Brands OK?

When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan Read More

Olympics Commercial Round Up
Advertising, Marketing, Random August 03, 2021 | Kellie Mazur

Olympics Commercial Round Up

As Americans, we can't help but plant ourselves on the couch to cheer on athletes competing against their sport’s best in the Tokyo Olympic Games. As consumers, we can't help but stay on the couch even Read More

I hate the American Advertising Awards a little bit. Here's why.
Advertising, Buffalo, Community, Random March 13, 2017 | Dan Bauer

I hate the American Advertising Awards a little bit. Here’s why.

As a social occasion, they’re great. You get all of Buffalo’s ad people in a room with hors d'oeuvres and an open bar and you’ll probably have a good time. As a professional showcase, they’re unmatched. Read More

Random, Marketing July 11, 2016 | Dan Bauer

What Does Pokémon Go Have to Do with Marketing?

If you’re wondering why there’s a sudden resurgence in your colleague’s interest in Pokémon this week, you’re probably the only one who hasn’t heard about Pokémon Go. Pokémon Go is an augmented reality app for iPhone Read More

Random May 03, 2016 | Dan Bauer

Versus the Algorithm: How to Stay Delighted in the Era of the Average

This article is republished from our email newsletter. If you dig it, you should sign up for our emails! Algorithms are, basically, processes that automated systems like computers use to make decisions. At least in the beginning, Read More

Community, Random April 19, 2016

Just Be You

Hi, I’m Amanda….a rookie here at LUMINUS! What I mean by that is that i’m a new intern here and I would like to share with you my experience so far and why you should Read More

Community, Random April 19, 2016 | Shakeel Alexander

Rants of a Reflective Rookie

Hello There. I'm Shakeel. The fancy jargon for what I've been gaining experience in at LUMINUS is called Digital Marketing. I must say that I learned quite a few things that I couldn’t otherwise at that 40-hour thing Read More

Random December 04, 2015 | Dan Bauer

A Weird Little YouTube Scam

Earlier today, our developer, John Connelly, jumped six feet back from his keyboard. “What in the world?” I rolled over to his desk where I was greeted with a Chrome window featuring a blue screen of death Read More