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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Does your website fail Google Page Experience?
SEO, Tips & Tricks, Web Design May 26, 2023 | Tim Bouchard

Does your website fail Google Page Experience now?

In 2021 Google Page Experience was introduced in Search Console. It initially had a minimum traffic requirement so it mostly affected larger sites. Then in March of 2023, the minimum threshold was reduced and a Read More

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Does your website fail Google Page Experience?
SEO, Tips & Tricks, Web Design May 26, 2023 | Tim Bouchard

Does your website fail Google Page Experience now?

In 2021 Google Page Experience was introduced in Search Console. It initially had a minimum traffic requirement so it mostly affected larger sites. Then in March of 2023, the minimum threshold was reduced and a Read More

How AI will impact SEO & content marketing.
Advertising, Content Marketing, Marketing, SEO February 13, 2023 | Tim Bouchard

How will AI impact SEO & content marketing?

AI is the hot new marketing topic and competition between the big tech giants, namely Bing (Microsoft) & Google (Alphabet) has heated up quickly (sorry IBM/Watson). Microsoft dropped ChatGPT in November 2022 and then surprised Read More

SEO Performance Metrics: What's Important?
Content Marketing, Marketing, SEO, Tips & Tricks January 23, 2023 | Tim Bouchard

SEO Performance Metrics: What’s Important?

Search Engine Optimization (SEO) is the lifeblood of a website. Without direct transparency from search engines like Google about what can be done to improve search visibility, website owners find themselves in quite a mysterious Read More

Are you prepared to handle an SEO emergency?
Marketing, SEO, Tips & Tricks, Web Design December 19, 2022 | Tim Bouchard

Are you prepared to handle an SEO emergency?

What would you do if your website dropped off the face of the earth or in this case Google? It’s possible. Search engines like Google are constantly updating their rules and algorithms to improve their Read More

Choosing a B2B digital marketing strategy.
Advertising, Content Marketing, Marketing, SEO, Social Media November 28, 2022 | Tim Bouchard

Choosing a B2B digital marketing strategy.

Developing a B2B digital marketing strategy is no straightforward task. Wide varieties of proficiencies, audiences, and customer buying processes convolute even the most basic of goals. To complicate things even further, small businesses diving into Read More

What are content-driven organic one-line Google sitelinks?
Content Marketing, Marketing, SEO, Tips & Tricks, Web Design October 24, 2022 | Tim Bouchard

What are content-driven organic one-line Google sitelinks?

These days, the “golden goose” of SEO work is achieving snippets for your #1 ranked pages, but sitelinks have always played an important role in gaining the attention of search users and earning their click. Read More

What’s in a Home Page: Facts & Myths
SEO, Tips & Tricks, Web Design October 18, 2022 | Tess Felton

What’s in a Home Page: Facts & Myths

The home page is one of the most misunderstood pages of modern websites. In some ways the most critical page, in other ways a skipped-over obligatory page, your homepage serves a few specific purposes - Read More

Google's Helpful Content Update Explained
Content Marketing, Marketing, SEO, Web Design September 26, 2022 | Tim Bouchard

Google’s Helpful Content Update Explained

While it’s no secret Google would rather keep you on their site than click-off to another, they do still have a motivation to improve the quality of search results that do show up under Google Read More

Why You Should Always Be Adding To Your Website Content
Content Marketing, Marketing, SEO, Tips & Tricks July 26, 2022 | Tess Felton

Why You Should Always Be Adding To Your Website Content

You just launched a new and improved website. Congratulations! Whether you did it yourself or worked with a partner, a new website is always a lot of work. It’s tempting to sit back and enjoy Read More

what is strategic digital marketing services | digital marketing agency
Advertising, Marketing, SEO, Social Media, Web Design July 12, 2022 | Tim Bouchard

What Is Strategic Digital Marketing?

There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.” This is usually an indication Read More