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Google's Helpful Content Update Explained
Content Marketing, Marketing, SEO, Web Design September 26, 2022 | Tim Bouchard

Google’s Helpful Content Update Explained

While it’s no secret Google would rather keep you on their site than click-off to another, they do still have a motivation to improve the quality of search results that do show up under Google Read More

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Google's Helpful Content Update Explained
Content Marketing, Marketing, SEO, Web Design September 26, 2022 | Tim Bouchard

Google’s Helpful Content Update Explained

While it’s no secret Google would rather keep you on their site than click-off to another, they do still have a motivation to improve the quality of search results that do show up under Google Read More

Why You Should Always Be Adding To Your Website Content
Content Marketing, Marketing, SEO, Tips & Tricks July 26, 2022 | Tess Felton

Why You Should Always Be Adding To Your Website Content

You just launched a new and improved website. Congratulations! Whether you did it yourself or worked with a partner, a new website is always a lot of work. It’s tempting to sit back and enjoy Read More

what is strategic digital marketing services | digital marketing agency
Advertising, Marketing, SEO, Social Media, Web Design July 12, 2022 | Tim Bouchard

What Is Strategic Digital Marketing?

There are a few typical reactions we get when we tell people what we do. The most common is “Oh, we’ve tried digital marketing and it doesn’t work for us.” This is usually an indication Read More

Comparing Outbound vs Inbound Digital Marketing Strategies
Advertising, Content Marketing, Marketing, SEO, Social Media May 24, 2022 | Tim Bouchard

Comparing Outbound vs Inbound Digital Marketing Strategies

The term “digital marketing” covers a wide variety of purposes, tactics, and channels. Often we see the historical understanding of traditional “advertising” clouding the understanding of what the purpose of various digital marketing tactics is. Read More

SEO Content vs. SEM Cost-per-Click Value Comparison
Advertising, Content Marketing, Marketing, SEO May 03, 2022 | Tim Bouchard

SEO Content vs. SEM Cost-per-Click Value Comparison

Let’s be honest. When it comes to marketing, there is always an upfront cost to strategy, creative, and management of campaign efforts. Beyond that realization is the real question, what investment in time and money Read More

Why is Google My Business so important? Local SEO, Google Map Pack, Google Reviews
Marketing, SEO, Tips & Tricks March 22, 2022 | Tim Bouchard

Why is Google My Business So Important?

Google has a stranglehold on the online search market with 92% of search activity flowing through it. Throughout its history, Alphabet (the parent company) has used innovation and new features as a way to achieve Read More

Marketing, SEO, Tips & Tricks, Web Design March 14, 2022 | Tess Felton

Website Content Planning: The Key to Writing Better Copy for Websites

When it’s time to rebuild or update your website, everyone has a sense of the basics: we need someone to design it, someone to build it, and stuff to put on the pages. From there, it Read More

Benefits of a Website Redesign: Our Website Autobiography | Luminus Website Redesigns
Branding, SEO, Web Design February 28, 2022 | Tim Bouchard

Benefits of a Website Redesign: Our Website Autobiography

Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a commonly dreaded topic and the Read More

Marketing, SEO, Tips & Tricks February 21, 2022 | Tim Bouchard

How Does Local SEO Impact Search Rankings?

Search Engine Optimization (SEO) is complicated enough as it is, but when another layer of hidden metrics for locality is added into the algorithm, it leads people to unintentionally believe that their SEO efforts aren’t Read More

Content Marketing's Compound Effect on Website Traffic & SEO
Content Marketing, SEO February 07, 2022 | Tim Bouchard

Content Marketing’s Compound Effect on Website Traffic & SEO

Content marketing is maybe the most abstract digital marketing tactic to understand the performance and value of. In this article we’ll go over the various ways content marketing provides value and specifically break down how Read More