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Healthcare Marketing
Actionable insights from our team of marketing and creative expoerts to educate and inspire your work.
5 Patient-Centric Homepage Fixes to Boost Bookings
May 4, 2025 | Tim Bouchard
Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…
Why Your Healthcare Website’s Jargon Is Scaring Patients Away
April 8, 2025 | Tim Bouchard
Picture this: a patient, frazzled and worried, lands on your website. They’re looking for help, maybe even hope. But instead of a warm welcome, they’re hit with “comprehensive cardiovascular solutions.”…
The Power of Patient Stories in Healthcare Marketing
March 18, 2025 | Tim Bouchard
Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…