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Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.

Benefits of a Website Redesign: Our Website Autobiography | Luminus Website Redesigns
Branding, SEO, Web Design February 28, 2022 | Tim Bouchard

Benefits of a Website Redesign: Our Website Autobiography

Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a commonly dreaded topic and the Read More

//decoded by Luminus

Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding and digital marketing delivered straight to your inbox.

Benefits of a Website Redesign: Our Website Autobiography | Luminus Website Redesigns
Branding, SEO, Web Design February 28, 2022 | Tim Bouchard

Benefits of a Website Redesign: Our Website Autobiography

Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a commonly dreaded topic and the Read More

Crazy Holiday Promotions From Big Brands
Advertising, Branding, Marketing, Random December 22, 2021 | Kellie Mazur

It’s the Holiday Season, Are Your Favorite Brands OK?

When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan Read More

Do Emojis Have a Place In Marketing?
Branding, Marketing, Social Media, Tips & Tricks September 24, 2021 | Elizabeth Fuhrmann

Do Emojis Have a Place In Marketing?

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean Read More

Why Google Reviews are so important for your business
Branding, Marketing, SEO, Social Media, Tips & Tricks August 09, 2021 | Elizabeth Fuhrmann

Why Google Reviews Are So Important For Your Business

Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews Read More

Branding, Luminus Team, Marketing April 28, 2021 | Elizabeth Fuhrmann

Luminus Team Feature: Tess Felton

As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on each other for support, and Read More

Why voice and tone matter for your brand
Branding, Marketing, Social Media, Tips & Tricks April 01, 2021 | Elizabeth Fuhrmann

Why Voice and Tone Matter For Your Brand

When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the Read More

Luminus snagged six silver awards at this year's AAF Buffalo ADDYs
Advertising, Branding, Buffalo, Community, Press Releases March 22, 2021 | Tim Bouchard

Luminus Snagged Six Silver Awards At This Year’s AAF Buffalo ADDYs

This year’s ADDYs was brought out of the underground and held outside for the first time - at the Transit Drive-In.  The “Adfamous” AAF Buffalo ADDYs brought a bit of Hollywood glam to this year’s unconventional Read More

How to Approach Rebranding Logo Design For a Well-Known Brand
Branding, Design, Tips & Tricks May 21, 2020 | Tim Bouchard

How to Approach Rebranding Logo Design For a Well-Known Brand

There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So Read More

Luminus 2020 ADDY Winning Creative Work
Branding, Buffalo, Design, Press Releases March 09, 2020 | Tim Bouchard

Luminus “Steals” Two Golds & Two Silvers at 2020 ADDYs Underground

This year's AAF Buffalo "ADDYs Underground" was on the hush hush to avoid getting caught by the fuzz and still throw a huge party prohibition style! This year the Luminus team submitted work that Read More

The Value of Branding ROI vs. Advertising ROI
Advertising, Branding, Marketing February 25, 2020 | Tim Bouchard

The Value of Branding ROI vs. Advertising ROI

The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding Read More