Actionable insights from our team of digital marketing and creative experts to educate and inspire your work.
From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may bring transactional semi-qualified traffic to …Read More
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From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may bring transactional semi-qualified traffic to …Read More
The FIFA Women’s World Cup is in full swing in Auckland, New Zealand. And brands really got their heads in the game when it came to reaching a newly galvanized set of fans. According to a …Read More
There are marketing blitzes then there is the 'Barbie' movie rollout. The film, which comes out July 21, has a seemingly endless stream of collaborations with retail partners and marketers. From the perfectly sensible to …Read More
Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and decentralization of digital content, marketers …Read More
Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a commonly dreaded topic and the …Read More
When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan …Read More
Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean …Read More
Getting reviews for your business has always been an important tool to attracting new customers, as well as retaining them. While certain platforms like Yelp and TripAdvisor have been around for some time, Google Reviews …Read More
As a smaller agency, every member of the Luminus team is just as vital as the next. We rely on each other to get the job done, we lean on each other for support, and …Read More
When you think of a brand, what do you think of? Most can probably think of a logo, like the distinctive Nike “swoosh”. But brands interact with their audience far more than just through the …Read More