How to Approach Rebranding Logo Design For a Well-Known Brand
There’s always a bit of apprehension when considering how to approach rebranding logo design for a well-known brand. Usually due to the age, reputation, and recognition of the company in the markets it serves. So when it comes to rebranding the company to meet the needs of an evolving market, shifting customer base, and innovations in technology, the idea of updating the look and feel of the brand, especially the logo, triggers fear of losing business due to changing the brand.