Branding

5 Patient-Centric Homepage Fixes to Boost Bookings
Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…

Why Your Healthcare Website’s Jargon Is Scaring Patients Away
Picture this: a patient, frazzled and worried, lands on your website. They’re looking for help, maybe even hope. But instead of a warm welcome, they’re hit with “comprehensive cardiovascular solutions.”…

The Power of Patient Stories in Healthcare Marketing
Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…

Are businesses actually ready to care about digital marketing ROI?
Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed…

Messaging vs. Copywriting: What’s the Difference?
These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand’s…

A Guide to Demand Generation: Boost Awareness and Drive Organic Traffic
Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve…

Why Branded Search Traffic Should Be Your New Goal
From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may…

These World Cup 2023 Ads Are #GOALS
The FIFA Women’s World Cup is in full swing in Auckland, New Zealand. And brands really got their heads in the game when it came to reaching a newly galvanized…

Every ‘Barbie’ Movie Brand Collaboration Ranked
There are marketing blitzes then there is the ‘Barbie’ movie rollout. The film, which comes out July 21, has a seemingly endless stream of collaborations with retail partners and marketers….

Is performance marketing dead?
Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and…