The value of branding constantly comes up in conversations we have with potential clients that are looking for a better way to chart a path forward for their marketing, sales, and internal communications strategies. Branding and advertising have two very different outcomes that can both be beneficial.
So let’s get really personal with our exploration of this topic and related it back to something almost everyone understands… Coffee. Everyone loves coffee (even if you don’t, just read this anyways).
As children we were all encouraged by our parents, coaches and teachers to “learn from our mistakes” and “get back on the horse after you fall.” No this isn’t quite the same as the “everyone gets a trophy” jab that younger generations these days get tagged with, but rather the encouragement to take risks in search for high reward and learn from the mistakes and failures along the way in order to improve against the theory and try again for a better result.
The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies.
Defining and documenting critical elements included in a strategic marketing plan sets the stage for a truly differentiated approach to success within your market.
In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let’s take a look at the situations and pain points each has while diving into some tactical approaches that can be implemented to support them in their buying journeys.
Luminus Partner & CEO, Tim Bouchard, is launching a daily work day refresher vlog (video blog) on YouTube starting March 4th. The Executive Marketers Minute will dive into topics such as branding, marketing, communication, design, digital, hiring, and more.
Creative restlessness. The concept that launched Luminus when it was two hustlin’ freelancers is the same concept that drives the newest brand interpretation. Co-founders Tim Bouchard and Mike LaDuca have always been driven by feelings of creative restlessness. Feelings that mean good enough never is, and greatness is an ever-evolving target.
Way back when, Tim and Mike were a freelance team creating websites for local businesses. But as they grew, so did Luminus. And as Luminus carved out its place in the Buffalo marketing landscape and became a destination for rising professionals looking for opportunities to explore, expand and exceed expectations, we transformed from a web design agency into something much bigger.
A social media profile is a direct extension of your business, and potentially the first point of contact for a large percentage of your audience. Does your social media account look more like a ghost town than a business profile?
If you’re getting lonely on social media, it’s likely that you’re isolating your social media marketing efforts. Believe it or not, your social media campaign needs to be able to communicate who your brand is concisely and accurately.
Values are an extremely important aspect of a successful brand, and social media only emphasizes the necessity for strong values. Through cause-related marketing, it’s possible to build loyal and meaningful relationships with your target audience through social media.
We build brands and brands have a lot of components. Some are tangible and obvious: the logo, the website, the brochure. Some, though, are a little harder to grasp, and almost none are as difficult as the mission statement.
Mission statements are what I would call a “soft” deliverable. They’re internally focused, meaning they won’t be directly used to court and convert customers. They’re abstract, usually centered around values and aspirations than any concrete efforts. They’re not something you can use; they’re something you live.
So I’m not surprised when people hold up their hands when we’re discussing their mission statement and say “This is all well and good, but where do we actually use this?”
It’s a fair question, but it can be difficult to answer. Mission statements are malleable little pieces of text – you can use them almost any way you choose. There are four basic uses of a mission statement that usually come to mind, however.