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Are businesses actually ready to care about digital marketing ROI?
Advertising, Branding, Marketing, Web Design January 02, 2024 | Tim Bouchard

Are businesses actually ready to care about digital marketing ROI?

Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed to digital marketing’s meteoric rise Read More

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Monthly blog articles, videos, and actionable insights decoding the mystery that shrouds branding, creative, and marketing delivered straight to your inbox.

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Are businesses actually ready to care about digital marketing ROI?
Advertising, Branding, Marketing, Web Design January 02, 2024 | Tim Bouchard

Are businesses actually ready to care about digital marketing ROI?

Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed to digital marketing’s meteoric rise Read More

Messaging vs. Copywriting: What's the Difference?
Branding, Content Marketing, Marketing November 09, 2023 | Kellie Mazur

Messaging vs. Copywriting: What’s the Difference?

These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand's overall marketing and strategy. To put it Read More

A Guide to Demand Generation: Boost Awareness and Drive Organic Traffic
Advertising, Branding, Content Marketing, Marketing, SEO, Social Media, Tips & Tricks September 26, 2023 | Tim Bouchard

A Guide to Demand Generation: Boost Awareness and Drive Organic Traffic

Search driven tactics are great when people are already searching for you, your product, or your service, but what happens when they don’t know you exist or that you solve a problem they may or Read More

Why Branded Search Traffic Should Be Your New Goal
Branding, Marketing, SEO August 29, 2023 | Tim Bouchard

Why Branded Search Traffic Should Be Your New Goal

From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may bring transactional semi-qualified traffic to Read More

These World Cup 2023 Ads Are #GOALS | Women's World Cup 2023 Ads Featured
Advertising, Branding, Marketing August 03, 2023 | Kellie Mazur

These World Cup 2023 Ads Are #GOALS

The FIFA Women’s World Cup is in full swing in Auckland, New Zealand. And brands really got their heads in the game when it came to reaching a newly galvanized set of fans. According to a Read More

Every Barbie Movie Brand Collaboration Ranked
Advertising, Branding, Content Marketing, Marketing, Social Media July 17, 2023 | Kellie Mazur

Every ‘Barbie’ Movie Brand Collaboration Ranked

There are marketing blitzes then there is the 'Barbie' movie rollout. The film, which comes out July 21, has a seemingly endless stream of collaborations with retail partners and marketers. From the perfectly sensible to Read More

Is performance marketing dead?
Marketing, Advertising, Branding, Content Marketing, SEO, Social Media June 23, 2023 | Tim Bouchard

Is performance marketing dead?

Digital performance marketing is the best isn’t it? Inexpensive clicks, direct call-to-actions, and fully trackable campaigns from impression to conversion. It’s so easy… or is it? Between privacy policies and decentralization of digital content, marketers Read More

Benefits of a Website Redesign: Our Website Autobiography | Luminus Website Redesigns
Web Design, Branding, SEO February 28, 2022 | Tim Bouchard

Benefits of a Website Redesign: Our Website Autobiography

Websites. Gotta have ‘em right? They aren’t cheap, take a long time to produce, require a large effort, and come with some level of risk. A website redesign is a commonly dreaded topic and the Read More

Crazy Holiday Promotions From Big Brands
Marketing, Advertising, Branding, Random December 22, 2021 | Kellie Mazur

It’s the Holiday Season, Are Your Favorite Brands OK?

When it comes to the ugly Christmas sweater trend, there’s not a lot we haven't seen. Especially from big brands. Progressive Auto Insurance has a sweater with their brand mascot, Flo, on it. Captain Morgan Read More

Do Emojis Have a Place In Marketing?
Marketing, Branding, Social Media, Tips & Tricks September 24, 2021 | Elizabeth Fuhrmann

Do Emojis Have a Place In Marketing?

Emojis have gained popularity over the last several years, but using images as a part of language has been done for generations. Think of cave paintings or hieroglyphics: archaic civilizations often used images to mean Read More