Video

Shedding Light On A New Luminus

Creative restlessness. The concept that launched Luminus when it was two hustlin’ freelancers is the same concept that drives the newest brand interpretation. Co-founders Tim Bouchard and Mike LaDuca have always been driven by feelings of creative restlessness. Feelings that mean good enough never is, and greatness is an ever-evolving target.

Way back when, Tim and Mike were a freelance team creating websites for local businesses. But as they grew, so did Luminus. And as Luminus carved out its place in the Buffalo marketing landscape and became a destination for rising professionals looking for opportunities to explore, expand and exceed expectations, we transformed from a web design agency into something much bigger.

Read More

3 Simple Ways to Use Video to Promote Your Business

This morning, before getting out of bed or even fully opening my eyes, I found myself reaching for my iPhone to clear away all of the little red notifications. I checked my to-do list for the day, scanned through my e-mails to make sure there were no emergencies, and scrolled through my Facebook newsfeed. As I was scrolling through my newsfeed, I found myself watching several seconds of videos that I wasn’t at all interested in including footage from an EDM show, millennials sampling foreign candy, and a profile on a restaurant located half way across the country. It felt like flipping through TV channels of my friend’s interests.

It’s safe to say that I may be addicted to my iPhone and/or social media, but I like to think that I’m just keeping up to date. But, I promise you, it’s not just me. Device obsession is skyrocketing, according to a study by Deloitte done in 2015. I’m curious to see the data from 2016, as I’m sure it hasn’t declined in any way.

Read More