Tess Felton, Creative Director of Luminus presents at WordCamp Buffalo 2024.
From a former copywriter-turned-Creative Director, Tess Felton presents why front loading your website process with better, more detailed planning will lead to an easier design & build phase. More importantly, learn how to approach this planning stage so that it’s extra time well spent. We’ll cover things like strategic site mapping, audience-driven content planning, creating smarter navigation pathways, and why we need to do all this before anyone designs or builds a thing.