Blog

Your practice’s visibility in an AI-first search landscape depends on more than just having a website. As artificial intelligence reshapes how patients discover healthcare providers, the practices that get found…

Growing your healthcare practice doesn’t have to start with a massive marketing budget. Small and medium-sized practices can attract new patients through strategic, cost-effective approaches that focus on visibility and…

Social media for healthcare practices isn’t about going viral or building a massive following. It’s about connecting with the patients who need you most. When done right, your posts become…

Your practice’s website should be a bridge to new patients, not a roadblock. Without clear guidance, you’re watching potential patients slip away to competitors who make the journey easier. A…

Ever wonder what makes a patient pick your competitor? Meet Jane, wincing from shoulder pain, scrolling for an orthopedic fix on her lunch break. She’s frazzled, maybe even new to…

When a prospective patient lands on your website they’re looking for help. If they are immediately hit with “comprehensive cardiovascular solutions” instead of a warm welcome, they’re gone faster than…

Every day there are prospective patients anxious and unsure, scrolling online for answers. Their back aches, or a tooth throbs, and they’re hesitant to act. Then they stumble across a…

Being able to easily calculate digital marketing ROI through analytics is as much a curse as it is a blessing. Pinpoint targeting, micro budget management, and advanced tracking all contributed…

These terms get tossed around quite a bit in marketing, but are easily confused and conflated. And while they’re close cousins, each plays a distinct role in shaping your brand’s…

What does the new year have in store for content marketing? Here are five trends we have our eyes on. 👀 1. The Continual Rise of AI Let’s start by…