Content Marketing
Content marketing is a fantastic engagement tool, but does come with the expectation that a lot of time, budget, and energy needs to be dedicated to produce not just any content, but valuable content for the audience. When executed with brand authority rather than just SEO in mind, it serves as the intellectual equity of your brand. It’s not just about filling a content calendar – it’s about building a body of work that cements your market position and shapes industry thinking.

Strategically Reinforce Brand Authority
Content marketing is a brand building, educational, and inspirational tool for organizations to engage with their audience in a way that doesn’t take a sales-first approach. Content can be any form of communication asset that benefits the audience. This engagement method can include assets such as blog articles, white paper downloads, eBooks, videos, and podcasts.
The real power comes from the integrated approach. When your articles, videos, and audio content work together, they create an ecosystem of authority that’s greater than the sum of its parts. Your written insights inform your video presentations, which spark podcast discussions, which inspire new written pieces – creating a virtuous cycle of authority building.
This isn’t about chasing metrics like views or likes. It’s about building a substantial body of work that positions you as the obvious choice when your audience is ready to make decisions. The traffic and engagement will follow naturally because you’re creating real value, not just content.
What makes Luminus different?
Our strategic processes allow our team to write truly valuable content that goes deeper than basic surface level information. By understanding the ins-and-outs of your brand and value proposition, we can address your audience’s pain points and desires with content that brings them into your world. Beyond the writing of the pieces themselves, our team has the creative expertise to bring these assets to life. Whether it’s an article, eBook, or video, our writers collaborate directly with our in-house creative team to execute engaging visuals and clean layouts.
How We Do It
We first develop a deep understanding of the pain points of your audience and common scenarios they encounter. This leads to content planning, budgeting, publishing schedules, and distribution plans. Developing content is a collaborative process that involves our team, our research, our client’s expertise, and outside experts/guests combining to produce high quality content that’s worthwhile for your target audiences.
Content Strategy & Planning
Planning is everything. It avoids scattershot tactics that may end up seeming disconnected. Our team uses a combination of topical research, audience personas, and customer feedback to develop a content publishing schedule that makes sense for marketing performance and enhancing the customer experience. Furthermore, this plan helps our clients gauge when they may be called upon for their expert opinions and technical knowledge.Content Development
Every content piece starts with an intent of education, inspiration, or support. From there we dive into industry and topical research, expert interviews, and client input. Your brand’s voice and tone is incorporated within the piece, whether it’s for an article, audio clip, or video scripting. The writing process includes feedback from you, the client along the way to make sure we hit the right chord.Creative Execution
Content needs to be delivered in an engaging way and we accomplish this through branded visuals, illustration, video, and web page layouts that support the message being delivered. Creative not only gives any piece a polished look, but also aids in the communication of the topic and message being delivered. A well executed piece becomes share-worthy.Content Marketing Insights From Luminus
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Interested in having our agency help with your content marketing production and distribution as part of a strategic marketing plan?
If you’re looking to cement your market position and shape industry thinking, give us a call at (716) 332-1640 x2 or email us using the form below!