Social Media Marketing
Social Media allows brands to build genuine brand authority, and the social content works exponentially harder because you’re not just another voice shouting into the void – you’re a recognized market leader your audience actively seeks out and trusts. It can be uniquely unpolished and raw in production, which actually feels real. Your followers become active ambassadors, sharing your content not because you asked, but because it reinforces their own personal brand to be associated with yours.
Bringing the Brand Values
When you are operating from a strong brand foundation, your social content works exponentially harder because it’s unified in its message, voice, and purpose. Think about the compounding effect: Every post lands in a context of established credibility. Your audience isn’t just scrolling past another corporate message; they’re engaging with a brand they’ve developed a relationship with. This shifts the entire dynamic from interruption to anticipation.
Instead of having to lead with hard sells or attention-grabbing stunts, you can share deeper insights, take stronger positions, and engage in more meaningful conversations. Your audience will actually lean in to longer formats and more complex ideas because they trust your perspective.
Social Media marketing is geared towards building brand equity in the community, improving customer retention and providing technical/sales support. Social media is a tool to help reinforce your brand’s promise to its customers.
What makes Luminus different?
The support that a creative team like Luminus can provide through visual and writing can make a big difference in post quality and relevance. We take a brand-first approach to this type of marketing communication. Engaging creative can be produced regularly by utilizing strategic insights such as audience personas, the brand’s voice & tone, and values. Post-automation and centralized message management simplify the ability to meet customers needs in these channels.
How We Do It
We start with a brand persona and strategy. Achieving engagement in social media marketing efforts relies on a deep understanding of the target audience(s) and their needs. By adhering to brand guidelines visually and through the brand’s voice & tone we are able to create posts that are worthwhile to the reader and offer real value.
Common Sense Social Strategy
We help you to develop a common sense social media strategy that meets your business needs and produces a positive brand experience for your audience. By applying your brand’s voice & tone when posting content and engaging with followers you can continually build goodwill and loyalty with your customers.Social Media Management
Most business owners don’t have time to run their social accounts the right way. It can feel like a full-time job, and you never really get a chance to step away from it if you’re going to be responsive and engaged. Luminus can help, providing smart social media management that takes the minutiae off your plate while still fully engaging you in the decision-making process.Branded Profiles
Social Media business profiles have to matching your brand to make a great first-impression. We can help you adjust your social media profiles to provide a consistently branded experience for your customers.Optimized Posts
We help coordinate your social media outreach posts to achieve optimal visibility and reach to your followers. We’ll help you to identify and produce content that will actually resonate with your customers, maximizing your reach and grow your exposure.Audience Engagement
We lend a helping hand in engaging with your audience as they comment, react, and post themselves within related networks online. Customers are demanding attention on social media in a variety of ways, but most importantly as a sales and customer support channel.Analytics & Reporting
We think it’s vital that you understand everything that’s happening with your social media marketing efforts. We break down what works, what doesn’t and where your budget is being spent every single month so that you’re empowered to make intelligent decisions regarding how your brand interacts with its customers online.Interested in having our agency help with your social media management as part of a strategic marketing plan?
If you’re looking to have an authentic and engaging social media feed, give us a call at (716) 332-1640 x2 or email us using the form below!