Grow Your Audience

Search Engine Optimization (SEO)

Effective, modern SEO is wildly different from SEO ten to fifteen years ago. In the past, you could sprinkle in some title tags here, a few thousand spammy backlinks there, and voila! Near-overnight rankings.

That is not what we do. What we do is white-hat, future-proof, diversified SEO, both on and off-site. We help you to create a strategically relevant web presence for your target audiences that ranks highly with search engines because you deserve it. It’s a long-term, sustainable investment in your business.

Luminus SEO Keyword & Traffic Growth | Search Engine Optimization Results

Be More Visible In Search

Your customers are looking for you, and if they can’t find you, they’ll never convert. According to Google, 4 out of 5 consumers search for local businesses on the web before they even consider doing business with them. Mobile searches are on the rise. According to BrightLocal, business owners found that local and organic search had the highest return on investment out of all digital marketing channels. And according to most business owners, they just don’t have the time to keep up with the online needs of their customers and a Google algorithm that changes upwards of 500 times a year.

SEO enables you to stay ahead by ensuring that your brand engages qualified, valuable leads across the web. SEO is NOT a silver bullet marketing tactic, it’s only one piece of the marketing puzzle (don’t neglect SEM or social, either), but it’s a big one.

What makes Luminus different?

We combine world-class creative with future-proof, effective marketing to do SEO the right way. We don’t just influence search engine algorithms. We help you to create a web presence that deserves a high ranking. More than that, we pride ourselves on being available and transparent. You’ll know exactly what is going on in your marketing campaign, why we’re making the choices that we’re making, what suggestions we have moving forward, and you’ll always have direct access to a dedicated marketing specialist.

At the start of the first year we were ranked last among our peers in almost every measurable ecomm and web category, so we invested a boatload of time and resources to change the narrative. Even a focused, well thought out strategy takes time to come together. We’re really feeling the results with a 6x growth in D2C sales and learning new lessons every day. Thanks to the Luminus team for helping bring us closer to our goals!
- Alex Keogan, President and Owner, Eaton Brothers
A Sustainable Tactic

Long-Lasting Returns

Search Engine Optimization (SEO) is not an overnight tactic, but it can yield long-lasting returns if done properly. A strong brand strategy, clear messaging, and quality product or service sets the foundation for increased visibility with website content and technical improvements. Ultimately, the goal of this work is to increase visibility through first-page rankings for relevant keywords. From there, growing the right type of website traffic.

Long-Term SEO Rankings Growth Results

Search Engine Optimization is a long-term tactic that can see early gains in rankings movement, but over time through page adjustments, linking, and landing page development can increase the number of ranked pages and opportunity to earn organic search traffic.

Long-Term SEO Traffic Growth Results

Increased rankings and page quality over time improve both organic traffic and user engagement metrics such as time-on-page, pages viewed, and bounce rate. Traffic growth overall is also related to the addition of content (pages & articles) over time, especially SEO specific content development.

Thermory Building Materials Marketing Case Study | Building Materials SEO Rankings Growth | Building Materials SEO

How We Do It

We take a comprehensive approach to making sure that search engine ranking performance is built upon business goals and not keyword goals. We do this to avoid chasing ghosts or playing the game of David vs. Goliath against national or international conglomerates that are too far ahead of the game with many more resources.

Keyword Research

We’ll target a keyword list designed to give you the edge over the competition and bring in business. Search volume, ranking difficulty, and relevance to your audiences are all aspects that are considered when compiling a primary keyword or key phrase list.

On-Site Optimization

We don’t do "set it and forget it." We’ll continuously optimize your site to signal topical relevance, authority and credibility by generating high-quality, valuable content for both users and search engines.

Off-Site Optimization

We’ll work to standardize information about your business across the web so that search engines and users alike can be sure that everything they find is accurate.

Conversion Rate Optimization

We continually assess and implement updates to pages that work to improve user metrics such as bounce rate, time on page, and conversions themselves.

Analytics & Reporting

Our reporting isn't just a raw export from an SEO tool. We break down what works, what doesn’t and where your site’s ranking is shifting every single month so that you’re empowered to make intelligent decisions on the future of your campaign.

No Overpromising

There's a lot of snake-oil sales in this corner of the marketing world. We never promise #1 rankings. We commit to doing the work the right way, continually assessing it, and making positive progress to reach your desired outcomes.
// Decoded

SEO Insights From Luminus

Why Branded Search Traffic Should Be Your New Goal

From about 2005 to around 2020, Search Engine Optimization (SEO) has always been a straightforward concept. Standard SEO practices have involved going after service / product adjacent terms that may…

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SEO Performance Metrics: What’s Important?

Search Engine Optimization (SEO) is the lifeblood of a website. Without direct transparency from search engines like Google about what can be done to improve search visibility, website owners find…

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Why SEO and Content Marketing Should Be Done Together

We often hear from prospective clients that SEO hasn’t worked for them in the past, or it’s too “hacky,” or takes too long. In most cases they have some justification…

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Interested in having our agency help with your search engine optimization as part of a strategic marketing plan?

If you’re looking for measurable SEO growth for your website, give us a call at (716) 332-1640 x2 or email us using the form below!

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