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Brand Identity Design

A Consistent Look & Feel

Whether a logo design is necessary or not, fully defining the visual elements of the brand will set the stage for creative that is designed so that all aspects of a digital campaign support each other. In this phase, logo formats, supporting graphics, fonts, typography, photography styles, and graphic layout styles will be defined so that all creative collateral moving forward will meet the quality standards of the new brand presentation.

Doodle Bugs Childcare Brand Identity Mascot Design | Childcare Branding | Brand Identity Style Guide Design Drop-Shadow Pattern

Dialed In

The style guide rules all.

Brand identity style guidelines are incredibly valuable in designing sales, marketing, and communications pieces that each look familiar to the viewer. By developing a consistent look and feel across digital, print, and multimedia creative assets, you build brand recognition for the organization. A formal style guide makes it possible for both internal and external creative teams to design consistent visuals no matter who is producing them.

Featured Brand Identity Design Work

A New Era

Evolving a vintage brand.

A few years ago, the well-established company was purchased by two new intrepid owners. With this evolution in ownership and vision came the need for a revamped brand. Luminus was able to help this local company invigorate their vintage brand with a touch of modernity.

Eaton Brothers Retail Rebranding Case Study | Retail Branding | Retail Rebrand | Digital Marketing Case Studies