The visual identity for The Oak Stave restaurant is more than just a logo and colors. The log itself brings together two main elements of the brand that are key to understanding its beliefs. The Cooper, a hard worker. The Stave, an unsung hero. The earthy colors, book art fonts, and iconic illustrations all tell the story of hard work and humbly earned rewards. The hand drawn logo font brings an old time feel to the logo lockup and frames the icons perfectly.