Nature’s Way Environmental had seen the second generation ownership grow the company and it’s services beyond environmental contracting into other areas. The identity was also 30+ years old and needed an update. By taking inspiration for the color palette from the old logo, we carried over familiar visual cues to the new logo and identity package. Modern bold fonts would match the contracting vibe set out to achieve. New photography and bold color treatments would bolster active work and project photography, making for more dramatic visuals.
