Nature’s Way Contracting had a perception issue, everyone was under the impression they only did environmental construction projects. A new version of the name was developed as NW Contracting to better align with the company’s growth over the last ten years to more service lines. The NW keeps the Nature’s Way association twitho the history of the company. The new colors were sampled straight from the previous logo’s sunset gradient. It’s a great example of a rebrand that keeps familiarity and builds off of existing brand equity in the market.
