Druthers Brand Identity

Finding a groove.

In 2012, Luminus inherited the initial Druthers Brewing Co. brand identity and logo. Over the course of the brewery’s first seven years working with our team on multiple websites and graphic design projects, they started to realize the initial identity didn’t match well with their style. In 2020, an evolved identity developed by our team launched after bringing together multiple brand elements that had been explored over the previous years into one system. Simpler colors, minimalistic packaging, a new bank of photography and video assets that better represented the customer experience at the breweries. Druthers had matured over its first seven years in business and this rebrand brought everything together.