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Building Materials Marketing

We bring out the story behind each brand in optimized building materials marketing campaigns that build loyalty and get audiences excited to engage.

Building Materials Marketing | Building Materials Digital Marketing | Building Materials Web Design

Building materials marketing executed through high performance websites & digital campaigns.

Manufacturers of building materials are innovators of both design and functionality. Our approach to building materials marketing brings out the story behind each brand to highlight what will get potential customers excited.

Over our ten year history, we’ve developed dozens of brands along with hundreds of websites and marketing campaigns. Along the way we’ve created intense strategic processes designed to dig deep into the heart of a brand and discover its connection to the market, leading to more relevant and successful marketing communications tactics. We’ve uncovered a deep understanding of how strategy and optimized creative can truly set a brand apart from its competition, and an admiration for building materials marketing as a whole. Pairing this approach with the execution of a high performance website and measurable digital marketing campaigns allows for a confident and successful approach to the market.

The Approach

How to best approach building materials marketing

When it comes to effective marketing communications, knowing what you are, who your audience is, where to reach them, and how to reach them are the keys to a confident strategy. With those keys, we’re able to apply creative concepts that bring messaging to life and attract your ideal audience to your brand. Whether you are a business-to-business (B2B), business-to-consumer (B2C), or direct-to-consumer (D2C) brand, understanding all of these elements is necessary to success.

Thermory Interactive 3D Building Materials Marketing Element Drop-Shadow Pattern


Clarify your brand strategy



The very first step to developing a comprehensive brand strategy is first clarifying, defining, and documenting the various aspects of a brand’s strategic direction. The Market, the target audiences, and the brand’s differentiated position. Without this foundation, any marketing effort could be based off of an assumption that will not resonate with the target audiences.


Know your target audience and understand their pain points


One of the ways the building materials industry differs from other industries is the audience’s need for detailed specifications and ordering volume. With our roots born in digital and grown through strategy and creative, Luminus is well-positioned to address this unique shift from attraction to education during the audience’s consideration phase.


Give architects, designers, and homeowners resourceful tools


The inclusion of interactive technological features such as motion graphics, 3D models, and augmented reality give the audience the tangible feedback they crave in this industry. This is why trade shows have remained so popular for customers and successful for brands. Now similar experiences can be generated digitally.

Building Materials Marketing Sample Request Actions Drop-Shadow Pattern


Make your marketing efforts trackable


In order to continue to prove return on investment, any marketing effort through traditional or digital means should have a trackable metric. Logging website actions, visitor flows, call-to-action clicks and conversions are all opportunities to learn how your campaign is performing in real-time.


Build a marketing funnel that utilizes multiple platforms


For impactful building materials marketing, it’s important that integrated campaigns are not just integrated between channels, but also with sales systems. This full marketing ecosystem provides all of the data necessary to confidently buy-in or pivot as needed. Marketing across multiple platforms has never been more affordable with digital channels providing thousands of targeted impressions for so little investment.


Develop relevant buyers journeys and conversion points


Each step of an educational and resourceful building materials buyer journey involves multiple channels such as search, ads, social, content, print, email marketing, etc. Choosing the right creative collateral or content pieces for each step of the journey is critical to satisfying the exposure, research, consideration, and decision making phases. When planning for each of your audience personas, common topics and creative/content outlets will surface as priority initiatives. It’s important to start there with these high-impact pieces and integrate them into the full ecosystem of trackable marketing tactics.

Thermory USA

Digital marketing campaigns with a lasting impact.

Luminus partnered with Thermory USA over several years. Early in the relationship, we focused on building up the brand and preparing it for national-level marketing campaigns. The last few years, we were able to shift our focus to digital marketing and see how a strategic, long-term approach can yield lasting, impressive results.

Thermory Building Materials Marketing Case Study | Building Materials Digital Marketing Case Study | Building Materials SEO & SEM

Featured Building Materials Marketing Work

Our building materials marketing work spans from brand strategy, to creative, and digital marketing execution from start to finish.

How To Support Building Materials Distributor Marketing
Advertising, Branding, Design, Marketing, Tips & Tricks November 06, 2019 | Tim Bouchard

How To Support Building Materials Distributor Marketing

The ability to support building materials distributor marketing efforts is often overlooked despite many product manufacturers taking the time and effort to improve their own branding and marketing strategies. Brand strategy starts at the top. Key Read More

Building Materials Marketing Conversion Tactics
Marketing, Tips & Tricks October 18, 2019 | Tim Bouchard

Building Materials Marketing Conversion Tactics

Choosing which building materials marketing conversion tactic is right for your product relies on understanding your audience and their buyer’s journey. Imagine walking into the grocery store. Immediately, a store employee walks up to you with Read More

Building Materials B2B Marketing & B2C Marketing's Funny Relationship
Advertising, Branding, Marketing September 25, 2019 | Tim Bouchard

Building Materials B2B Marketing & B2C Marketing’s Funny Relationship

In building materials B2B marketing and B2C marketing, two different persona audiences are attracted to products in the same way, but buy them completely differently. So let's take a look at the situations and pain Read More

From Our

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Interested in having our team help with your company’s building materials marketing?

If brand strategy, strategic marketing analysis, and an optimized approach to a high performance website with measurable digital creative campaigns are part of your needs for marketing, give us a call at (716) 332-1640 x2 or send an email using the form below!