Listen to the Building Brands Podcast
The Building Brands podcast is a biweekly show that dives into marketing and branding strategies relating to the building materials industry. If you’re an owner or marketer in the manufacturing, distribution, or contracting spaces, this podcast is for you. In each show, Luminus Partner & CEO, Tim Bouchard will dive into a wide variety of topics with industry experts surrounding the building materials marketing space.
High Performance Building Materials Websites
A solo-cast with Tim Bouchard, Partner / CEO of Luminus, talking about what goes into planning and producing a high performance building materials website. This includes early strategic questions, visitor flow planning, and optimized creative execution all leading to a website that serves as THE best sales tool for your potential and current customers.
Using Brand Strategy To Successfully Launch Product Lines
Amy Gath, VP of Marketing & Meghan Howell, Senior Creative Lead at Formica Group touch on the importance of a corporate brand strategy, marketing’s involvement in new product development, and the most important things to keep in mind when bringing a new product into the market.
Technology’s Role in Building Materials Marketing
Benjamin Glunz, CEO at BIMsmith, talks about how BIMsmith was started, the ways technology is providing advantages for manufacturers, how it’s benefiting building professionals, and what future role technology will play in the building materials industry.
International Brand Strategy & Knowing Your Customers
Kevin DeMars, Principal & Creative Director for Thermory USA, talks about how Thermory USA was introduced into the North American markets and the challenges he faced, how product education and innovation have supported their rapid growth, and how truly understanding his customers needs has led to more successful and measurable marketing activities.
The Importance of Brand Strategy for Building Materials Manufacturers
Mike LaDuca, Chief Creative Officer at Luminus, talks about the world of brand strategy, what went into him developing strategic marketing and branding processes, how Luminus entered into the building materials marketing space, and how organized brands can play a support role in their various distribution and sales channels.