One of the ways the building materials industry differs from other industries is the audience’s need for detailed specifications and ordering volume. With our roots born in digital and grown through strategy and creative, Luminus is well-positioned to address this unique shift from attraction to education during the audience’s consideration phase. The inclusion of interactive technological features such as motion graphics, 3D models, and augmented reality give the audience the tangible feedback they crave in this industry. This is why trade shows have remained so popular for customers and successful for brands. Now similar experiences can be generated digitally.