Clarify Your Brand Strategy
The very first step to developing a comprehensive brand strategy is first clarifying, defining, and documenting the various aspects of a brand’s strategic direction. The Market, the target audiences, and the brand’s differentiated position. Without this foundation, any marketing effort could be based off of an assumption that will not resonate with the target audiences.
Know Your Target Audience and Understand Their Pain Points
One of the ways the building materials industry differs from other industries is the audience’s need for detailed specifications and ordering volume. With our roots born in digital and grown through strategy and creative, Luminus is well-positioned to address this unique shift from attraction to education during the audience’s consideration phase.
Give Architects, Designers, and Homeowners Resourceful Tools
The inclusion of interactive technological features such as motion graphics, 3D models, and augmented reality give the audience the tangible feedback they crave in this industry. This is why trade shows have remained so popular for customers and successful for brands. Now similar experiences can be generated digitally.