After decades of growth, the company became a premier distributor of building materials in the Northeast. The prior logo had aged and after renaming the company to Russin from Russin Lumber, a new logo design was necessary. The logo lockup pulls in multiple elements from the previous iteration within the complimentary board and saw icon. This works in tandem with the bold font to modernize the company for its next phase. This established the foundational identity necessary to move into the new website, print collateral, and digital marketing campaigns.