As a large regional building materials distributor, Russin has a lot of options. Unlike manufacturers, they’re able to offer objective advice on the best product to use across a variety of top brands and materials. Russin also has some unique advantages, like in-house custom milling and finishing, that means they can provide nearly anything a customer asks for! The retargeting campaigns that run for Russin focus on this decision support - in an industry that’s often overwhelmed with choice and fraught with professional jargon, once someone has shown interest in building materials by visiting their website, Russin targets them with specific ads offering additional help in the decision making process.
