After an intense brand strategy project, the next step was to execute a new website to serve as the central hub for all of Thermory USA’s updated marketing efforts, primarily digital marketing. The site was redesigned from a simple brochure site to an in-depth brand piece with multiple conversion points. The main conversion tool would be the “Request a Sample” cart. All digital marketing efforts would drive to that tool, while phone calls and contact form submissions would be tracked as well. Year-over-year, traffic grows to the website. SEO, Search Engine Marketing, Content Marketing, trade publications, and more all contributing to the traffic growth over time. Most importantly, conversions are growing as well.
